New proposal for Mother's Day: 'Gift an umbrella like you gift flowers'! New all-weather umbrella released, along with X-ray flower art installation & limited event

Lucky Number Three Inc. (Location: Shibuya-ku, Tokyo, Representative Director: Chihiro Terakado, hereinafter 'LN3') has collaborated with Waterfront Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Satoru Yoshino, hereinafter 'Waterfront') to launch new all-weather umbrellas for Mother's Day. Simultaneously, they will hold a flower-themed spatial art installation and novelty distribution event at Waterfront's flagship store in Jiyugaoka. This project proposes a new gift experience: 'gifting an umbrella as if gifting flowers'.

[Project Background]
'Flowers' are a classic gift for Mother's Day.
However, there is also a growing demand for gifts that stay with people longer in their daily lives.
By envisioning the beautiful memorif. patterned umbrellas, created through previous collaborations with Waterfront, as flowers,
we propose transforming the act of 'gifting flowers' into a more sustainable and practical experience.
Waterfront Jiyugaoka store memorif. patterned umbrellas / Hanabiraki

[About the Spatial Art Installation]
Popular designs like 'Asayake' used in Waterfront's standard umbrellas, Hanabiraki and Neo Mini®, are arranged at the store entrance and on the second-floor windows, creating a beautiful spatial art installation with the transparency of light and X-ray flowers. The colorful space, linked with the product's worldview, creates an experience as if the products emerge from within flowers.
The space design not only offers visual beauty but also enhances 'the excitement of giving' and 'the joy of choosing'.
Hanabiraki / Asayake Asayake

[About New Products]
The long-awaited first all-weather umbrella from memorif. maintains its characteristic floral transparency and subtly sweet design, while aiming for a more everyday, versatile design that matches any styling. It strives to be a product that feels like 'portable flowers' that subtly uplifts spirits in daily life.
It is proposed as a gift for Mother's Day, as well as a gift for oneself.
photo by Ando Mamico/model:CARLA by HOLDER
memorif. All-weather Folding Umbrella 55cm
An all-weather umbrella that protects from rain, wind, and sun.
A unisex all-weather umbrella from memorif. that protects from rain, wind, and sun has been released.
Product URL: https://waterfront-umbrella.com/products/memorif_s355-1310
▶︎From left: Utsurou Hanakage, Hikari, Hana no Suzukaze
Fabric: 100% Polyester
Rib: 55cm
Overall length: 60cm
Diameter: 99cm
Weight: 290g
Storage: Approx. H26cm × W5.5cm

[Mother's Day Event Overview]
・Period: May 9 (Sat) to May 10 (Sun), 2026
・Location: Waterfront JIYUGAOKA/TOKYO
　　　　　　1-9-1 Jiyugaoka, Meguro-ku, Tokyo 152-0035
　　　　　　https://maps.app.goo.gl/Qv2TyGhF5WPQqKTaA
・Content: Receive one flower of your choice from the flower market with purchases of 5,000 yen (tax included) or more! During the event period, a limited memorif. market will open inside the store. Message cards designed to match the limited packaging can be used as original gifts with your heartfelt messages.
*Novelty items are available while supplies last.

One flower gift

[About the Flower Art Brand "memorif."]
memorif. key visual
memorif. is a flower art brand created from flower designer Chihiro Terakado's childhood memories with her grandmother and her desire to preserve the beauty of plants in more people's memories. To embody LN3's mission of "Life with flower," memorif. aims to make flowers (plants) more accessible in daily life, developing various flower pattern designs that can be utilized in different products.
▶︎memorif. official brand website here: https://lucky-no3.com/memorif-2
▶︎memorif. introduction video here: https://www.youtube.com/watch?v=xX7ZlJg_FlY

[Official SNS]
LUCKY no.3 - Instagram: https://www.instagram.com/lucky_no.three/
memorif. - Instagram: https://www.instagram.com/memorif._by_luckyno3/
Waterfront - X: https://twitter.com/waterfrontstaff