Interactive Horror Video 'Gosso-sama' That Removes Nose Hair Through Fear Released

LUXY Co., Ltd. (headquartered in Osaka City, Osaka Prefecture), the planner and seller of the nose hair removal brand 'GOSSO,' which celebrates its 10th anniversary this year, announces the release of 'Gosso-sama,' a video work that removes nose hair, on July 16—the designated 'Gosso Day.'

This production is an interactive horror video set in the ruins of a cult that disbanded decades ago, featuring branching storylines based on choices displayed at the end of each video segment, allowing viewers to enjoy it in a game-like manner. By securing both the 'GOSSO' product and the hand holding the smartphone with a string, users can utilize their reflexive recoil from fear in the video to remove nose hair.

The video was co-produced by Yami Co., Ltd., a horror creative company behind exhibitions such as 'The Missing Exhibition' and 'The Fear Exhibition,' and Europe Kikaku, a theater and planning collective based in Kyoto, under the direction of Junta Yamaguchi, known for 'River, Don't Flow.'

Release and streaming start date and time of 'Gosso-sama': July 16, 2026 (Thursday) at 11:00 AM

'Gosso-sama' video URL (on YouTube): https://youtu.be/O3ZuaJIHWTM

'Gosso-sama' official site URL: https://gosso-horror.jp/

'Gosso-sama' game overview:

Genre: Hair-removal thrill horror video Release date: July 16, 2026

Number of players: 1

Language: Japanese

About 'Gosso-sama':

Players attach 'GOSSO' to their nose, connect it with a stick tied by a string, and thread both hands through the string to watch the video. 'Gosso-sama' employs POV and jump-scare-focused horror effects, allowing users to immerse themselves in a terrifying horror experience while holding their smartphone. When startled and flinching backward, the string pulls, causing 'GOSSO' to instantly remove nose hair in one motion.

For detailed viewing instructions, we have also released a separate explanatory video titled 'How to Remove Nose Hair Without Fear.' Please watch it before viewing the main video.

'Gosso-sama' Official - How to Remove Nose Hair Without Fear URL: https://youtu.be/FU4LEXSoWjk

Synopsis:

Naoki comes to an abandoned building for a courage test, invited by his friend Shige. This place is rumored to have once been a site where a cult worshipped a deity called 'Gosso-sama.' Shige's scream echoes ahead, and Naoki steels himself to enter the ruins. Footsteps approach from behind, and the room is mysteriously filled with countless 'hair bundles.' What exactly was worshipped here? If found by Gosso-sama, no one knows what will happen. Can Naoki rescue Shige and escape this mansion alive?

Character introductions:

Naoki (played by Shintaro Kanamaru): A man brought by his friend Shige for a courage test; the protagonist of this work.

Shige (played by Kazunari Tosa): The one who suggested the courage test; Naoki's friend and a joker.

Gosso-sama (played by Yasuko Sasaki): A supernatural entity that eats others' nose hair to live forever.

Okuda (played by Takashi Kakuta): A man encountered in the ruins who was captured before Shige.

About the '10th Anniversary Horror Package GOSSO':

A limited-edition '10th Anniversary Horror Package GOSSO' created to commemorate the 10th anniversary of 'GOSSO's' launch. It includes special strings for maximum gameplay enjoyment. With a unique design different from the regular package, it's not only ideal for playing 'Gosso-sama' but also a collectible commemorative item you'll want to keep.

Sales are available at the online shop 'LUXY ONLINESHOP.'

※ 'Gosso-sama' can also be enjoyed with the regular 'GOSSO' product.

Price: 2,200 yen (tax included)

Contents: 10 sticks with stoppers (5 uses for both nostrils), 2 special strings

E-commerce site: https://luxy-onlineshop.jp/shopdetail/000000000108/

Representative comment:

We originally handled beauty products such as shampoos and cosmetics.

Ten years ago, from a challenge, we created the nose hair removal wax 'GOSSO (Gosso).'

The inspiration came from the rapidly growing Brazilian wax full-body hair removal salons at the time.

From there, we were inspired to think, 'Can't this wax be applied to nose hair care?'

Ten years since its launch. Now, more people are saying 'nose hair care means GOSSO.'

Some even say, 'Today is the day to do GOSSO,' using 'GOSSO' as a verb, which is the greatest joy for us.

Through this video, what we truly want to achieve is to make more people aware of the 'GOSSO' product and brand.

We are sincerely grateful to everyone who has helped grow GOSSO to this point.

Yoshiaki Kojima, Representative, LUXY Co., Ltd.

About 'GOSSO':

Simply warm the wax in a microwave, insert it into the nose, and pull it out vigorously.

Easily remove hair at home without anyone seeing. 'GOSSO,' with its slightly sweet scent, becomes addictive after just one use. The era of nose hair cutters is over. The era has shifted to 'GOSSO.'

GOSSO Official HP: https://gossogosso.jp/

GOSSO Official Online Shop: https://luxy-onlineshop.jp/shopbrand/sample2/

About Yami Co., Ltd.:

A leading Japanese horror creative company, part of the MBS Group, developing multifaceted entertainment across web, AI, games, and video. In recent years, exhibition events such as 'Have You Read This Mysterious Document?', 'The Missing Exhibition,' and 'The Fear Exhibition' have gained significant attention on social media, with cumulative attendance exceeding 300,000. YouTube views of their productions exceed 45 million.

They continuously pursue new forms of fear, crossing both real and digital domains.

Official website: https://yami.net/

Official X: https://x.com/death_co_jp

About Europe Kikaku:

Founded in 1998 as a theater circle at Doshisha University. Since then, they have performed comedies, specializing in 'conceptual comedy' centered on unusual setups like sci-fi and fantasy, and unique gimmicks.

Their activities in video are broad, producing films and TV programs, while individual creators handle screenwriting, directing, illustration, and contribute to external works. They continue to expand their activities beyond the boundaries of a theater troupe.

Official website: https://www.europe-kikaku.com/

Official X: https://x.com/europe_kikaku

＜Inquiries regarding this matter＞

LUXY Co., Ltd.

TEL: 06-6147-6615 MAIL: mail@luxy-corp.jp