Turning Regional Resources into 'Rideable Charm': Rakuan Launches Cycle Tourism Support Business for Local Governments
Rakuan has launched a specialized support package for cycle tourism aimed at local governments and tourism associations, providing end-to-end services from planning and PR to on-site operations.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:24
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 22, 2026 at 02:32 (14h 30m after Collected)
[Three Values Offered by Rakuan]
1. Results-Oriented PR: High-quality videos and maps are merely tools, not the goal. We provide strategies calculated from ultimate collection results, focusing on how to get the target audience to visit.
2. Hands-on Support: Rather than acting as outside consultants, we work closely on-site as approachable partners. We value putting in the groundwork, from meticulous safety checks on courses to tour attendance.
3. Regional Collaboration Desk: Newly established in April 2026, this dedicated help desk addresses the specific detailed issues and procedural questions of administration, allowing for consultation from the very beginning.
[Project Track Record]
- Matsumoto City, Nagano Prefecture: Production and promotion of an official PR video that recorded over 700,000 views. It captured the cyclist's perspective, setting the all-time high record for the city's official channel.
- Tochigi Prefecture: Development and operation of beginner-friendly cycling model courses. We designed 8 model courses across the prefecture, conducting 8 monitor tours to verify safety and refine plans based on participant feedback.
- Yamanashi Prefecture: Regular hosting of community-based cycling events. We conduct cycle tours featuring sites like the Shosenkyo Gorge, prioritizing communication with local residents and businesses to build warm, person-to-person relationships.
[Addressing Challenges]
While cycle tourism is being promoted nationwide, local governments often struggle with lack of safety management know-how, failures in converting interest to tourism, and PR that fails to reach the target audience. We provide hands-on, 'pedal-by-pedal' support from preparation through the day of the event and long-term business development.
FAQ
What are the characteristics of Rakuan Co., Ltd.'s cycle tourism support business?
The key feature is our comprehensive support from planning to on-site operations and PR. We particularly excel in 'result-driven PR capabilities', 'thorough on-site management', and 'detailed support through the regional collaboration desk'.
What are some of Rakuan's past project achievements?
We have achieved over 700,000 views on PR videos in Matsumoto, Nagano Prefecture, designed beginner-friendly model courses and conducted monitoring tours in Tochigi Prefecture, and regularly organized community-based cycling events in Yamanashi Prefecture.
What is the Regional Collaboration Desk?
It is a dedicated support desk established in April 2026 to address specific challenges and procedural questions unique to administrative bodies, providing consultation from the early stages of a project.
What are the challenges faced by local authorities in promoting cycle tourism?
Common issues include lack of safety management and operational expertise, failure to translate created maps and videos into actual visitor numbers and economic benefits, and difficulty in reaching the target audience with information.
What is Rakuan's approach to PR strategy?
We focus on providing strategies that are derived from actual visitor results, not just video production. By combining our unique distribution design to ensure the target audience receives the information, we maximize the effectiveness of our PR efforts.