Turning Regional Resources into 'Rideable Charm': Rakuan Launches Cycle Tourism Support Business for Local Governments
Rakuan has launched a specialized support package for cycle tourism aimed at local governments and tourism associations, providing end-to-end services from planning and PR to on-site operations.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:24
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 22, 2026 at 02:32 (14h 30m after Collected)
Rakuan is launching a specialized support package today to promote cycle tourism by leveraging regional tourism resources. By utilizing our expertise in 'deep-dive regional planning' and 'results-driven PR,' we aim to achieve sustainable regional revitalization in collaboration with local governments and tourism associations.
[Three Values Offered by Rakuan]
1. Results-Oriented PR: High-quality videos and maps are merely tools, not the goal. We provide strategies calculated from ultimate collection results, focusing on how to get the target audience to visit.
2. Hands-on Support: Rather than acting as outside consultants, we work closely on-site as approachable partners. We value putting in the groundwork, from meticulous safety checks on courses to tour attendance.
3. Regional Collaboration Desk: Newly established in April 2026, this dedicated help desk addresses the specific detailed issues and procedural questions of administration, allowing for consultation from the very beginning.
[Project Track Record]
- Matsumoto City, Nagano Prefecture: Production and promotion of an official PR video that recorded over 700,000 views. It captured the cyclist's perspective, setting the all-time high record for the city's official channel.
- Tochigi Prefecture: Development and operation of beginner-friendly cycling model courses. We designed 8 model courses across the prefecture, conducting 8 monitor tours to verify safety and refine plans based on participant feedback.
- Yamanashi Prefecture: Regular hosting of community-based cycling events. We conduct cycle tours featuring sites like the Shosenkyo Gorge, prioritizing communication with local residents and businesses to build warm, person-to-person relationships.
[Addressing Challenges]
While cycle tourism is being promoted nationwide, local governments often struggle with lack of safety management know-how, failures in converting interest to tourism, and PR that fails to reach the target audience. We provide hands-on, 'pedal-by-pedal' support from preparation through the day of the event and long-term business development.
[Three Values Offered by Rakuan]
1. Results-Oriented PR: High-quality videos and maps are merely tools, not the goal. We provide strategies calculated from ultimate collection results, focusing on how to get the target audience to visit.
2. Hands-on Support: Rather than acting as outside consultants, we work closely on-site as approachable partners. We value putting in the groundwork, from meticulous safety checks on courses to tour attendance.
3. Regional Collaboration Desk: Newly established in April 2026, this dedicated help desk addresses the specific detailed issues and procedural questions of administration, allowing for consultation from the very beginning.
[Project Track Record]
- Matsumoto City, Nagano Prefecture: Production and promotion of an official PR video that recorded over 700,000 views. It captured the cyclist's perspective, setting the all-time high record for the city's official channel.
- Tochigi Prefecture: Development and operation of beginner-friendly cycling model courses. We designed 8 model courses across the prefecture, conducting 8 monitor tours to verify safety and refine plans based on participant feedback.
- Yamanashi Prefecture: Regular hosting of community-based cycling events. We conduct cycle tours featuring sites like the Shosenkyo Gorge, prioritizing communication with local residents and businesses to build warm, person-to-person relationships.
[Addressing Challenges]
While cycle tourism is being promoted nationwide, local governments often struggle with lack of safety management know-how, failures in converting interest to tourism, and PR that fails to reach the target audience. We provide hands-on, 'pedal-by-pedal' support from preparation through the day of the event and long-term business development.
FAQ
株式会社ラクアンのサイクルツーリズム支援事業の特徴は何ですか？
企画立案から現場運営、PRまでを一気通貫で伴走する点です。特に「結果を出すPR力」「徹底した現場主義」「地域連携デスクによる細やかなサポート」の3つを強みとしています。
ラクアンは過去にどのようなプロジェクト実績がありますか？
長野県松本市での累計70万回再生超えのPR動画制作、栃木県での初心者向けモデルコース設計およびモニターツアーの実施、山梨県での地域密着型サイクルイベントの定期開催などの実績があります。
地域連携デスクとは何ですか？
2026年4月に新設された専用窓口です。行政特有の細かな課題や手続きの疑問を解決し、事業の初期段階から相談を受け付ける体制を整えています。
サイクルツーリズム推進における地域の課題にはどのようなものがありますか？
安全管理や運営ノウハウの不足、作成したマップや動画が実際の集客や地域経済へ結びつかないこと、ターゲットに情報が届かないといった悩みが行政担当者から寄せられています。
ラクアンのPR戦略の考え方は？
動画制作などを目的とせず、実際の集客結果から逆算した戦略を提供します。ターゲットに確実に届く独自の配信設計を掛け合わせることで効果を最大化します。