Hiroki Sugiyama, Executive Officer of LightUp Inc. (Headquarters: Shibuya-ku, Tokyo / President and CEO: Takashi Shiraishi), will speak at the online seminar "Is Your Company's AI Still Just a Cost?" hosted by Lib Consulting Inc. In this seminar, together with speakers from Macnica Inc. and Lib Consulting Inc., he will explain the structure and implementation strategies for AI adoption to lead to "business results" rather than ending as a "cost," targeting small and medium-sized enterprise executives (CXO and above).

In recent years, with the rapid spread of generative AI, many small and medium-sized enterprises are embarking on AI utilization, but challenges such as "stalled PoCs with no results" and "only upfront costs progressing" have become apparent. This seminar aims to address this "structure where AI becomes a cost" and convey implementation strategies for generating results on site.

Event Overview

Seminar Title Is Your Company's AI Still Just a Cost?

Date and Time May 21, 2026 (Thursday) 13:00-14:00

Format Online (Zoom)

Participation Fee Free

Target Audience Small and medium-sized enterprise executives (CXO and above)

Organizer Lib Consulting Inc.

Application URL https://www.libcon.co.jp/venture/seminar/detail22/

Seminar Agenda

Opening AI's current position and structural analysis of reasons for not leading to results

Case Study Presentation by LightUp Inc. (Speaker: Hiroki Sugiyama)

Implementation Strategy by Macnica Inc. (Speaker: Kento Motomura)

Panel Discussion

Closing

Speaker Profiles

LightUp Inc. Executive Officer (Business Management) Hiroki Sugiyama Born in Kashiwa City, Chiba Prefecture. Joined the company as a new graduate in 2010. Engaged in launching multiple new businesses. Appointed Executive Officer in 2017, and the company was listed on the Tokyo Stock Exchange Mothers (now Growth) in 2018. In management support services, he has built alliance relationships with over 1,000 companies, including local governments, financial institutions, and major corporations. Currently, as the executive in charge of consulting business for SMEs and AI business, he is involved in new business development and M&A for AI training, AI agent development, and AI consulting.

Macnica Inc. Head of AI & Digital Business Development Department, Innovation Business Strategy Division

Kento Motomura Engaged in launching new businesses at Macnica since 2014. Supported over 100 DX projects, and through that experience, released the AI-related service "Re:Alize.macnica.ai" in 2020, achieving the top market share in multiple industry sectors such as manufacturing and construction in the image recognition market in ITR Market View: AI Market 2022. Currently oversees the development of 5 AI products and generative AI adoption support and training businesses.

Lib Consulting Inc. Partner, Venture Business Division Masanori Bo After graduating from Kwansei Gakuin University, joined Lib Consulting. After engaging in mid-term management plan formulation and business due diligence for major corporations, he supported business development and growth for global unicorn companies, ventures, and startups. Currently serves as a partner in the Venture Consulting Division, and in addition to consulting work, is involved in the company's own business creation, organizational development, and human resource development.

What You Will Gain from This Seminar

Understanding the "structural stumbling blocks" common to companies where AI does not lead to results

Concrete processes for AI utilization that generate orders, proven by LightUp Inc. in-house

Implementation strategies for rooting AI in organizations, based on Macnica's expertise

Framework for "AI investment decision-making" from a management perspective

Company Overview

LightUp Inc. https://www.writeup.jp Capital: 386.38 million yen Market: Tokyo Stock Exchange Growth Market (Securities Code: 6580) Location: Shibuya Cross Tower 32F, 2-15-1 Shibuya, Shibuya-ku, Tokyo Business Activities: DX Solution Business (management support for SMEs utilizing AI), Content Business Keywords:

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