New Business Book by Entrepreneur Who Achieved 1 Billion Yen in Sales Over 10 Years: Kenji Miwa's 'Stealth Entrepreneurship: The Survival Philosophy of Management' Released

Lychee Books Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Jian Jiang) has published 'Stealth Entrepreneurship: The Survival Philosophy of Management,' a new book by entrepreneur and business leader Kenji Miwa, on June 15.

"Escape the safe cage of being a salaried employee and seize overwhelming wealth and freedom!"—The author advocates 'stealth entrepreneurship,' a method of growing a business as a side hustle while relying on the stable income of full-time employment. This unconventional guide to entrepreneurship covers everything from building a fail-safe business model to financial strategies focused not on revenue, but on achieving 'net profit,' offering a unique path to personal freedom.

Author Profile

● Kenji Miwa

Representative Director of Nomad Marketing Co., Ltd.; Visiting Professor at the Professional Graduate School of Information and Business Innovation. Born in Aichi Prefecture in 1981. While studying at Keio University, he began planning and organizing events. After graduating, he joined a general company. Sensing the future in the internet, he self-taught website development and operations, launching an affiliate marketing business as a side hustle. In 2014, he founded his company, pioneering event and business matchmaking platforms and owned media. He has also served as a judge for Keio University's 'AIC Challenge.' His previous books include 'A Life You Can Meet at 100' (Fusosha) and 'AI Dating' (Hamamatsu Publishing). He is scheduled to receive the Purple Ribbon Medal in November 2025.

Nomad Marketing Co., Ltd.

https://nomad-marketing.jp

Representative Director: Kenji Miwa

Established: February 2014

Capital: 99 million yen (110 million yen for the entire group)

Business: Event platform services, media operations

Book Overview

From 'stealth entrepreneurship' as a salaried worker to V-shaped recovery from the brink of despair,

and building the ultimate team!

The 'philosophy of reverse engineering' that dramatically transforms life and business.

Have you ever felt a strong desire to not spend your entire life as a company employee? To not have your life dictated by others? Or are you struggling with invisible walls in management and organizational operations, feeling anxious about the future?

This book is a heartfelt treatise on entrepreneurship and management, written by Kenji Miwa, who worked at a major corporation while growing a side business into 'stealth entrepreneurship,' and now leads a group with annual sales in the tens of hundreds of millions of yen. Based on his candid experiences of success and failure, this is a soulful guide to building a business.

The author's key to overwhelming success is 'reverse engineering from your future self.' Starting from his ideal of 'running a business freely with just one laptop,' he combined his strength in 'customer acquisition' with the power of the internet. The first half of the book reveals practical, down-to-earth entrepreneurial wisdom: minimizing risk by using a salaried income as a safety net, and adopting the mindset of 'thinking while acting,' not 'thinking before acting.'

However, the author's journey was far from smooth. After starting his business, he lost a large sum of money due to an investment recommended by a trusted person. On top of that, unpaid invoices from clients, lawsuits, and the devastating impact of the pandemic on his business—all pushed him to the edge of despair. The middle section vividly portrays his real process of crawling back up after repeated setbacks. The survival strategies he developed—'don't easily trust people; secure safety through systems' and 'internal reserves protect your rationality'—are hard-earned lessons that will serve as a beacon of light for any entrepreneur facing adversity.

As his business matured, the author confronted the 'limits of the individual.' In the latter half of the book, he shifts from a 'serial,' one-man management style to a 'parallel' team-based approach, presenting a powerful management philosophy for building the strongest possible organization. His ultimate interview techniques for identifying 'self-accountability' versus 'blame-shifting' mindsets are essential reading for any leader. Additionally, the book delivers profound life advice tailored to each decade: the 20s, when you should absorb everything and act with overwhelming energy; the 30s, when you face reality and it's your last chance for independence; and the 40s, when you must clearly decide 'what not to do.'

"What is the purpose of your life?" "Who will you live with, and how?" From aspiring entrepreneurs to struggling managers and leaders grappling with team building, this ultimate bible empowers every business professional seeking to break through their current situation with the courage to take the next step and the wisdom to survive.

Publication Details

Title: 'Stealth Entrepreneurship: The Survival Philosophy of Management'

Release Date: June 15, 2026

Price: 1,650 yen (tax included)

Format: 200 pages, B6 size, paperback

ISBN: 9784910522135

Publisher: Lychee Books

Contents

● CHAPTER 1: Aim to Be a CEO While Leaving Risk with the Company

・ The stability and limitations of being a salaried employee

・ How to achieve victory without fighting: the complete method of stealth entrepreneurship

● CHAPTER 2: Business Selection to 'Never Lose' in Entrepreneurship

・ How to design the direction of your business

・ What you should do in your 20s to become an entrepreneur

● CHAPTER 3: The Truth of Management—Rebuilding from Despair Through Systems

・ Growing as a manager through the bitterness of failure

・ The dark hour every entrepreneur faces

・ What entrepreneurs in their 30s should keep in mind

● CHAPTER 4: Building 'Teams and Systems' to Maximize Freedom in Work

・ Transformation of management systems driven by changing management philosophies

・ The ability to identify talent essential for business operations

● CHAPTER 5: Ultimate Know-How on People and Money to Survive Business and Life

・ Thinking and practice that lead to success

・ Intuition and sensitivity honed through experience in selecting people and work

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— For inquiries, please contact —

Lychee Books Co., Ltd.

Email: info@lychee-books.com

URL: http://lychee-books.com