Yuurea Signs Business Partnership with Fukurofushi Kenkyujo – Toward a Supplement Experience You Can Trust with Data

Yuurea Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Shogo Mizuno; hereinafter “the Company”) has concluded a business partnership with Fukurofushi Kenkyujo (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Koji Hayashi; hereinafter “Fukurofushi Kenkyujo”) for the provision of health management solutions utilizing biodata and joint research.

The Company operates a healthcare platform that visualizes individual condition and nutritional status using urine tests and a smartphone app. In the supplement market, we believe that the experience of being able to check one's own nutritional status with data leads to the strongest trust. By providing a one-stop service from research design, data analysis, to service deployment centered on visualizing changes before and after intake through urine tests, we aim to realize a new health experience where users can continue taking supplements not just out of habit but while confirming the changes in their own results.

Background and Purpose of the Partnership

Fukurofushi Kenkyujo, under the philosophy of “realizing a world where everyone can shine with smiles for a lifetime,” develops high-quality wellness products such as domestically produced “Reduced Coenzyme Q10” and “Assist NMN.” The belief and track record accumulated by Representative Hayashi over many years as a top executive—that “condition determines performance”—resides in the products themselves. To further convey the value of these products, the Company provides an analysis platform that visualizes daily condition and nutritional status changes by combining urine test technology and an app. In the health food and supplement market, there are issues such as “I keep taking supplements but don't know if I'm getting the nutrients I lack” and “It's hard to grasp my daily condition in numbers.” No matter how good the product is, if the feeling of continuation remains “invisible,” it cannot be conveyed. By objectively recording and analyzing changes in nutritional status before and after intake, we will jointly build a system that allows users themselves to objectively grasp the product's value.

Specific Initiatives Under the Partnership

We believe that trust in products naturally arises not from advertising slogans but from showing pre- and post-intake changes as data. By utilizing the Company's urine test technology, we will design an experience where consumers can check their own results over time. This experience will become word-of-mouth, spreading the product's value. We will realize this mechanism through the following initiatives:

Personalized Proposals Through Test Kits and Dedicated App By introducing urine test kits and jointly developing a dedicated app, we will build an environment that supports intake habits based on measurement data.

Expansion of Sales Channels Through B2B Deployment We will expand to health and beauty-related businesses such as beauty salons, sports gyms, and clinics, creating new customer experiences and added value using test data.

Research Support and Retail Support by the Company One-stop support from research design to service deployment: we comprehensively support research design aimed at recording pre- and post-intake changes, analysis and report creation of biomarkers, and service deployment using data. Based on the know-how cultivated through the collaboration with Fukurofushi Kenkyujo, we will support product development and branding based on scientific data.

Accumulation of Scientific Data Through Joint Research By combining the knowledge of both companies, we will conduct joint research on the relationship between supplement intake habits and biodata. We aim to advance product design based on data and strengthen the long-term partnership, including potential joint development of test kits in the future.

(*Analysis data will be aggregated statistically without identifying individuals and managed strictly.)

Products of Both Companies (Left: Supplements of Fukurofushi Kenkyujo / Right: Urine test kit and app of the Company)

Comments from Representatives of Both Companies

Koji Hayashi, Representative Director of Fukurofushi Kenkyujo “Health is the freedom of life itself. Through the partnership with Yuurea, we aim to evolve health management, which has often relied on intuition, into a ‘data-driven design,’ and create a society where each individual can design their own future.”

Shogo Mizuno, Representative Director of Yuurea Co., Ltd. “Our business originates from the belief that ‘individuals shine, and that becomes the new normal.’ We believe this partnership with Fukurofushi Kenkyujo holds special significance, reaffirming that origin. By combining our real-time analysis technology with the high-quality supplements of Fukurofushi Kenkyujo, we will contribute to realizing a society where each person can accurately understand their own body and live more authentically.”

Company Profiles

Fukurofushi Kenkyujo Location: Shinjuku-ku, Tokyo Representative: Representative Director Koji Hayashi Established: November 2024 Business: Planning and development of wellness products based on longevity science

Yuurea Co., Ltd. Location: 〒451-0042 Nagoya City, Nishi-ku, Nagono 2-14-1 Nagono Campus 3F Representative: Representative Director Shogo Mizuno Established: April 2021 Business: Development and sales of urine test service “Yuurea,” research and development using biomarkers, and provision of healthcare apps URL: https://corp.yuurea.co.jp/

【Contact for Inquiries】 Yuurea Co., Ltd. E-mail: info@yuurea.co.jp TEL: 050-1726-1838