YappliFoodConnect Launches 'Subscription Function' to Accelerate Customer Retention with 'YappliMobileOrder'

YappliFoodConnect Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Junpei Akano, hereinafter 'YappliFoodConnect'), which provides the mobile ordering service 'YappliMobileOrder' that centralizes operations on LINE Mini Apps, has started offering a 'Subscription Function' as a new feature of its digital membership card 'MembersCard'.

'YappliMobileOrder''s greatest strength is the seamless integration of its four products: in-store mobile ordering 'Table', takeout/delivery mobile ordering 'Takeout', digital queuing 'SmartWait', and digital membership card 'MembersCard'. With the addition of this subscription function, these product integrations have become even more robust, evolving into a platform that supports everything from building repeat customers to payment and operations.

This function enables automatic recurring billing on LINE Mini Apps. Furthermore, by combining CRM (subscription) with mobile ordering, it strongly supports restaurants in building repeat customers for both in-store and takeout operations.

In particular, cultivating monthly repeat customers in the takeout business model has been a difficult area to achieve until now, and this provides a unique experience exclusive to 'YappliMobileOrder'. This integrated system is a groundbreaking service that will further accelerate store DX.

■ Background of Introduction: Strong Digital Support for Building Store Repeat Customers

In today's restaurant and service industries, acquiring repeat customers is a top priority for differentiation from competitors and securing stable revenue. YappliFoodConnect has previously recommended information dissemination using LINE Official Accounts, but to more strongly enhance incentives for store visits, the company decided to introduce this subscription function.

■ Strength of 'YappliMobileOrder': Seamless Integration of Four Products

'YappliMobileOrder''s greatest strength is its ability to centrally integrate the following four products covering all store touchpoints on LINE Mini Apps.

Table (In-store Mobile Ordering)

Complete orders from the table via smartphone. Streamlines in-store operations.

Takeout (Takeout/Off-premise Mobile Ordering)

Pre-order and pre-payment make the process from arrival to pickup smooth. Promotes repeat off-premise usage.

SmartWait (Digital Queuing)

Digitizes waiting lists during busy times, improving the waiting experience and preventing lost opportunities.

MembersCard (Digital Membership Card)

A membership card based on LINE user IDs that identifies customers across different touchpoints, enabling a consistent customer experience across all products.

The integration of these four products seamlessly connects in-store, off-premise, waiting time, and membership management. With the addition of the subscription function, customer identification and CRM centered on MembersCard have been further strengthened, making the integration platform for the four products even more robust.

■ 'Subscription Function' as a New Feature of MembersCard

This function can be used as part of the 'MembersCard' digital membership card for 'YappliMobileOrder'. Since MembersCard is built on LINE user IDs, customers do not need to log in or register; the system automatically determines their subscription status, allowing for smooth delivery of member-only services.

■ Improving Collection Operations for Subscription Businesses

This function is a fixed (monthly) billing system designed for a wide range of businesses, including restaurants, gyms, and co-working spaces that offer monthly or membership-based services. It eliminates the operational burden specific to subscription businesses, such as monthly collection tasks and cash register payments, through automatic billing.

■ Accelerating Repeat Customer Acquisition with CRM (Subscription) x Mobile Ordering

By utilizing subscriptions not just as billing but as a 'CRM platform' and integrating it with mobile ordering, it provides customers with a 'reason to come back', systematizing repeat visits and orders for restaurants.

CRM (Subscription) x Mobile Ordering (Takeout) -- Cultivating Takeout Repeat Customers [Unique Experience]

This function, combining subscriptions with takeout, is a unique experience exclusive to 'YappliMobileOrder'.

General subscriptions are mainly for in-store use or online-only services, and cultivating monthly repeat customers in the takeout business model has been a difficult area to achieve.

By linking takeout mobile ordering with subscriptions, it provides experiences premised on daily repeat visits and reorders, such as 'receiving daily coffee or lunch for a monthly fee' or 'pre-ordering member-only takeout menus'.

Pre-payment and pre-ordering ensure smooth pickup, and there are no collection or cash register tasks for the store.

This is a unique system that digitally and continuously cultivates 'regular customers' in the takeout business model.

CRM (Subscription) x Mobile Ordering (In-store) -- Cultivating In-store Repeat Customers

By linking with in-store mobile ordering, it offers 'limited menus' or member prices available only to paid members, increasing the motivation for repeat visits and cultivating in-store repeat customers.

'Special Customer Experience' for Paid Members and Membership Enrollment Flow

It can display 'limited categories' or 'limited menus' viewable and orderable only by paid members. By visually indicating 'Paid Member Only' to non-members, it creates a powerful flow encouraging on-the-spot subscription enrollment.

DEMO Accounts

■ MembersCard: https://miniapp.line.me/2010229629-kKiER9xG

■ Takeout: https://miniapp.line.me/2010196467-rSi6noXz

■ Future Developments: Towards Further Enhancement of Special Customer Experiences

YappliFoodConnect aims to further deepen the integration of MembersCard, including subscriptions, with mobile ordering, enhancing 'special customer experiences' optimized for each individual customer.

The company will continue to expand valuable features for both stores and customers, such as member ranks, point integration, and personalized limited menus and coupons based on usage data.

■ About YappliFoodConnect Co., Ltd.

YappliFoodConnect Co., Ltd. develops and provides the mobile ordering & CRM system 'YappliMobileOrder' and its derivative services optimized for various business models, with the mission 'To promote DX and make all restaurants sustainably happy.' The company joined the Yappli Co., Ltd. group in November 2025 and changed its name from Choose Monster Co., Ltd. to its current name in December 2025.