[BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations

Key facts

  • [BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations
  • According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.
  • Source: PR Times
  • Date: April 22, 2026

Direct answer

According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.

Citation
[BtoB Green Marketing Survey 2026] Approximately 60% of BtoB Companies Experience Increased Sales from Environmentally Friendly Products, but Approximately 80% Face 'Price Barriers' in Business Negotiations (April 22, 2026), PR Times
Source
PR Times
Date
April 22, 2026
According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.
調査NQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 22, 2026 at 11:00
  • 🔍 Collected: April 22, 2026 at 11:31 (31 min after Published)
  • 🤖 AI Analyzed: April 22, 2026 at 12:40 (1h 8m after Collected)
Decarbonization DX Company was established in April 2023 as a specialized company of Members Co., Ltd. with the aim of "realizing a decarbonized society." Personnel with expertise in GX and digital skills provide hands-on support for companies' sustainability promotion efforts. We offer solutions tailored to customer challenges in areas such as Scope 3 and LCA calculation, circular economy promotion, decarbonization marketing, internal penetration, and human resource development.

FAQ

What are the key facts in this article?

According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.

What is the direct answer?

According to the "BtoB Green Marketing Survey 2026" conducted by Decarbonization DX Company, approximately 60% of BtoB companies feel increased sales from environmentally friendly products, while approximately 80% face price barriers during business negotiations.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000008.000145282.html | April 22, 2026

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