[2026 Beauty Care Survey of Women in Their 30s-50s] Spending over 5,000 yen on skincare, but less than 1,000 yen on oral care. Despite a 70% oral care practice rate, the reality of unresolved 'yellowing and bad breath' is revealed.
Key facts
- [2026 Beauty Care Survey of Women in Their 30s-50s] Spending over 5,000 yen on skincare, but less than 1,000 yen on oral care. Despite a 70% oral care practice rate, the reality of unresolved 'yellowing and bad breath' is revealed.
- Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.
- Source: PR Times
- Date: April 22, 2026
Direct answer
Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.
- Citation
- [2026 Beauty Care Survey of Women in Their 30s-50s] Spending over 5,000 yen on skincare, but less than 1,000 yen on oral care. Despite a 70% oral care practice rate, the reality of unresolved 'yellowing and bad breath' is revealed. (April 22, 2026), PR Times
- Source
- PR Times
- Date
- April 22, 2026
Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 00:17 (14 min after Collected)
Medicube Co., Ltd. (Location: Chuo-ku, Tokyo; Representative: Tatsuo Inagawa) conducted a survey on '2026 Beauty Trends and Oral Care Awareness' targeting women in their 30s to 50s who are interested in beauty.
While the number of people paying attention to beauty and health is increasing, the content and priority of care vary from person to person.
Among these, 'oral care' might be something people worry about but tend to put off.
'I brush my teeth carefully every day, but suddenly I worry about my bad breath.' 'Every time I look in the mirror, I feel like my teeth are yellower than before...'
In fact, there may be many people who harbor such 'unresolvable oral concerns'.
Therefore, Medicube Co., Ltd. (https://www.be-max.info/), which sells the nighttime inner care product 'BE-MAX BRM PASTE 5000' that regulates the oral environment from within, conducted a survey on '2026 Beauty Trends and Oral Care Awareness' targeting women in their 30s to 50s who are interested in beauty.
Survey Topic: Survey on '2026 Beauty Trends and Oral Care Awareness'
[Survey Period] February 16, 2026 (Mon) - February 17, 2026 (Tue)
[Survey Method] Internet survey via PRIZMA (https://www.prizma-link.com/press)
[Number of Respondents] 1,011 people
[Survey Target] Monitors who answered they are women in their 30s to 50s interested in beauty at the time of the survey
[Survey Source] Medicube Co., Ltd. (https://www.be-max.info/)
[Monitor Provider] Sacrisa
Lingering Oral Concerns: No. 1 is 'Yellowing', No. 2 is 'Bad Breath'
First, we investigated how many people experience concerns around their mouth in their daily lives.
When asked, 'Do you have any concerns around your mouth? (Multiple answers allowed)', the most common answer was 'Yellowing/staining of teeth (56.7%)', followed by 'Bad breath (41.0%)' and 'Gum color or recession (32.3%)'.
While there is a high awareness of 'yellowing', which directly affects visual impression, over 40% mentioned 'bad breath'. Because bad breath is difficult to notice oneself, once it becomes a concern, it easily leads to strong anxiety about 'whether I am making the other person uncomfortable.' It is evident that this has become a serious concern that affects not only a sense of cleanliness but also confidence in interpersonal relationships.
Furthermore, when specifically asked, 'In what situations does bad breath bother you? (Multiple answers allowed)', the most common answer was 'Right after waking up in the morning (67.9%)', followed by 'When speaking closely with friends or partners (61.8%)' and 'When having conversations or meetings with people at work (47.3%)'.
It seems that people are primarily conscious of bad breath at timings when they themselves are likely to feel discomfort. Furthermore, 'When speaking closely with friends or partners' and 'When having conversations or meetings at work' were also frequently cited, suggesting that both daily life routines and interpersonal situations trigger awareness of care.
Oral Care Practice Rate is 70%. But what is its priority as 'Beauty'?
Serious concerns such as 'bad breath' and 'yellowing' that can affect interpersonal relationships have become clear. So, with what level of enthusiasm are modern women tackling these concerns?
We explored the positioning of oral care compared to other beauty care routines.
First, when asked, 'Please tell us what beauty care routines you practice daily (Multiple answers allowed)', the most common answer was 'Skincare (lotion, emulsion, etc.) (97.8%)', followed by 'Hair care (treatment, oil, etc.) (84.9%)' and 'Oral care (mouthwash, tongue brushing, etc.) (69.9%)'.
While 'Skincare' had an implementation rate of nearly 100%, 'Oral care' also showed a high rate of about 70%. It seems that oral care is not a 'special beauty habit' but has widely taken root as part of daily grooming.
Then, what about its 'level of importance'?
When asked, 'From your answers in the previous question, please select the one you focus on the most', the most common answer was 'Skincare (lotion, emulsion, etc.) (70.6%)', followed by 'Oral care (mouthwash, tongue brushing, etc.) (11.5%)' and 'Hair care (treatment, oil, etc.) (9.8%)'.
As expected, 'Skincare (70.6%)' is overwhelmingly dominant, but 'Oral care (11.5%)' ranked second, surpassing hair care (9.8%), which had a higher implementation rate. From this, we can see that for women, 'the impression of the mouth has a higher priority as a beauty and etiquette measure than hair'.
FAQ
What are the key facts in this article?
Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.
What is the direct answer?
Medicube Co., Ltd. conducted a survey on beauty and oral care trends among 1,011 women in their 30s to 50s. The results revealed that while about 70% perform oral care and prioritize it second only to skincare, many still struggle with unresolved issues like yellowing teeth and bad breath, highlighting a gap between care efforts and actual results.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000011.000117543.html | April 22, 2026