Metaverse Creators and Octopus Energy Launch City-Building Game on Roblox to Promote Energy and Sustainability Education
Metaverse Creators Inc. and TG Octopus Energy Co., Ltd. have launched "Octopus Energy Tycoon" on Roblox, a city-building game designed to help children learn about energy and sustainability through play. This initiative aims to make the power company's brand more accessible and engaging for families.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 10:50 (18 min after Collected)
Metaverse Creators Inc. (hereinafter "Metaverse Creators") and TG Octopus Energy Co., Ltd. (hereinafter "Octopus Energy") are pleased to announce the planning, development, and release of a brand experience on "Roblox"—a global game platform with an average of 144 million daily active users—designed to let children engage with energy and sustainability through play.
### Background of the Initiative
Metaverse Creators is a production company representing top Japanese creators active on the front lines of the metaverse, providing planning and production of worlds, events, and avatars for corporate clients. In this project, they supported Octopus Energy—a leading "EnTech" (Energy Tech) company driving the adoption of renewable energy through technology—in its metaverse strategy by planning and developing a brand experience on Roblox.
Octopus Energy operates in Japan as a joint venture with Tokyo Gas, supplying electricity to all regions except Okinawa.
The objective of this project is to deliver the utility company’s brand to consumers in a more participatory and approachable format. Specifically, as part of an effort to create new touchpoints with families and children, the companies utilized the globally popular Roblox platform. A key goal of this project is to create opportunities for children to become familiar with renewable energy and sustainable living through the medium of play.
### About "Octopus Energy Tycoon"
*Actual game screen: Players collect "Constantine" to develop their city.*
The newly developed game, "Octopus Energy Tycoon," is a tycoon-style game where players expand their city while collecting Octopus Energy’s brand mascot, "Constantine."
As players collect Constantines and develop their town, elements such as wind turbines, solar panels, and electric vehicles (EVs) appear. The game is designed to help players experience a world where renewable energy is not something "special," but a natural and integrated part of daily life.
*The "Constantine Tower" within the game.*
Additionally, the in-game "Constantine Tower" allows players to see the Constantines at work, helping them naturally connect with the Octopus Energy brand world. Through this city-building experience, the project aims to spark children's interest in the energy that supports their lives and the importance of a sustainable society.
**Octopus Energy Tycoon Play Page (Roblox):**
https://www.roblox.com/ja/games/114201343561910/Octopus-Energy-Tycoon
### Support Provided by Metaverse Creators
Metaverse Creators assists in building new communication channels between companies and users by translating corporate visions and brand messages into virtual experiences that are accessible to younger generations and families. In this initiative, they brought Octopus Energy’s brand identity to life through a Roblox game experience.
This project serves as a case study for communication design where users are not just passive recipients of information, but active participants who engage with the brand through play. Metaverse Creators will continue to propose new ways for companies and consumers to connect through such participatory brand experiences.
### Future Outlook
Based on the feedback and insights gained from this launch, Metaverse Creators will further explore the possibilities of corporate communication within virtual spaces. The company remains committed to providing comprehensive support for corporate metaverse utilization and creating innovative forms of communication.
### About TG Octopus Energy Co., Ltd.
TG Octopus Energy Co., Ltd. is an electric power company established in 2021 as a joint venture between Tokyo Gas and Octopus Energy Group. As a leading "EnTech" company promoting the spread of renewable energy through technology, it supplies electricity to all regions of Japan except Okinawa.
*"Top growth rate in the electricity market" Data Source: Agency for Natural Resources and Energy, Electricity Survey Statistics [3-(1) Actual Electricity Demand] for low-voltage lighting demand (kWh) from January 2022 to December 2024. *Note: "Top 40 Electricity Companies" refers to data as of January 2024...*
### Background of the Initiative
Metaverse Creators is a production company representing top Japanese creators active on the front lines of the metaverse, providing planning and production of worlds, events, and avatars for corporate clients. In this project, they supported Octopus Energy—a leading "EnTech" (Energy Tech) company driving the adoption of renewable energy through technology—in its metaverse strategy by planning and developing a brand experience on Roblox.
Octopus Energy operates in Japan as a joint venture with Tokyo Gas, supplying electricity to all regions except Okinawa.
The objective of this project is to deliver the utility company’s brand to consumers in a more participatory and approachable format. Specifically, as part of an effort to create new touchpoints with families and children, the companies utilized the globally popular Roblox platform. A key goal of this project is to create opportunities for children to become familiar with renewable energy and sustainable living through the medium of play.
### About "Octopus Energy Tycoon"
*Actual game screen: Players collect "Constantine" to develop their city.*
The newly developed game, "Octopus Energy Tycoon," is a tycoon-style game where players expand their city while collecting Octopus Energy’s brand mascot, "Constantine."
As players collect Constantines and develop their town, elements such as wind turbines, solar panels, and electric vehicles (EVs) appear. The game is designed to help players experience a world where renewable energy is not something "special," but a natural and integrated part of daily life.
*The "Constantine Tower" within the game.*
Additionally, the in-game "Constantine Tower" allows players to see the Constantines at work, helping them naturally connect with the Octopus Energy brand world. Through this city-building experience, the project aims to spark children's interest in the energy that supports their lives and the importance of a sustainable society.
**Octopus Energy Tycoon Play Page (Roblox):**
https://www.roblox.com/ja/games/114201343561910/Octopus-Energy-Tycoon
### Support Provided by Metaverse Creators
Metaverse Creators assists in building new communication channels between companies and users by translating corporate visions and brand messages into virtual experiences that are accessible to younger generations and families. In this initiative, they brought Octopus Energy’s brand identity to life through a Roblox game experience.
This project serves as a case study for communication design where users are not just passive recipients of information, but active participants who engage with the brand through play. Metaverse Creators will continue to propose new ways for companies and consumers to connect through such participatory brand experiences.
### Future Outlook
Based on the feedback and insights gained from this launch, Metaverse Creators will further explore the possibilities of corporate communication within virtual spaces. The company remains committed to providing comprehensive support for corporate metaverse utilization and creating innovative forms of communication.
### About TG Octopus Energy Co., Ltd.
TG Octopus Energy Co., Ltd. is an electric power company established in 2021 as a joint venture between Tokyo Gas and Octopus Energy Group. As a leading "EnTech" company promoting the spread of renewable energy through technology, it supplies electricity to all regions of Japan except Okinawa.
*"Top growth rate in the electricity market" Data Source: Agency for Natural Resources and Energy, Electricity Survey Statistics [3-(1) Actual Electricity Demand] for low-voltage lighting demand (kWh) from January 2022 to December 2024. *Note: "Top 40 Electricity Companies" refers to data as of January 2024...*