Your Usual Fruits Become Like Luxury Fruits!? "MIRAPURE," a Communication Supplement for Parents and Children, Launches Today.

Miracle Group Co., Ltd. (Chairman and CEO: Makoto Mitsui, Headquarters: Osaka City, Kita Ward, hereinafter "Our Company"), a pioneer in miracle fruit with 40 years of experience, today launches "MIRAPURE (Mirapure)," a communication supplement for parents and children, born from the "miracle fruit" that makes sour things taste sweet.

In recent years, children have faced various health challenges due to nutritional deficiencies, such as picky eating and insufficient intake of vegetables and fruits. In response to these issues, Our Company has developed "MIRAPURE," a carbonated grape-flavored ramune supplement, as a new form of experiential supplement that delivers "surprise," "emotion," and "smiles."

Miracle Fruit Ramune Supplement "Mirapure"

"A Communication Supplement for Parents and Children"

MIRAPURE is luxuriously formulated with "86 types (flesh) of nutrients" derived from miracle fruit. Furthermore, due to the unique taste-modifying effect of miracle fruit, sour foods like lemons, kiwis, and tomatoes taste sweet, creating opportunities for children to enjoy fruits and vegetables they previously disliked, thereby expanding their range of nutritional intake.

"It became sweet!" "Why!?" "I want to try it again!"

By sharing such surprises and emotions with family and friends, natural and smiling conversations are born. MIRAPURE is not just a supplement for nutritional intake; it is an "experiential communication supplement" that deepens communication among parents and children, families, and friends, and fosters children's inquisitiveness and curiosity.

For details, please visit our website ➤➤ https://www.miraculin-lab.jp

Sour becomes sweet! Sweet and sour becomes even sweeter!

86 types of nutrients

The miraculous fruit "Miracle Fruit"

What is Miracle Fruit?

Miracle fruit is a fruit native to West Africa, also known as the "miracle fruit," and has the remarkable characteristic of making sour things (lemons/strawberries/kiwis/mandarins/citrus fruits like tomatoes and grapefruits) taste even sweeter. Additionally, each fruit contains over 100 types of nutrients (flesh + seeds), including 7 types of functional ingredients, 17 types of nutritional function ingredients, all 9 essential amino acids (EAA), and nutrients like the natural polyphenols "Taxifolin" and "Quercetin," based on scientific evidence. This new form of sweetness, "sensory sweetener," and "abundant nutrients" are the hidden powers of miracle fruit.

A fruit packed with the key ingredients for "vitality, growth, and concentration."

Compared to our company (per 100g content) from Japan Food Research Laboratories, Ministry of Education, Culture, Sports, Science and Technology "Food Composition Database Fruits," and other research institutions.

Note) Mirapure is not a Foods with Function Claims or a Food for Specified Health Uses.

The Hidden Power of Miracle Fruit

The Hidden Power of Miracle Fruit

Note) This data is research data obtained using 100% pure miracle fruit concentrate developed by our company. As this is our important research achievement and intellectual property, please refrain from unauthorized reproduction, quotation, duplication, distribution, or secondary use.

From added sweetness to perceived sweetness, "Sensory Sweetener"

In addition to abundant nutrients, miracle fruit possesses the unique "taste-modifying activity" that makes sour things taste sweet. It is a natural, new form of sweetness that "changes" taste perception rather than "adding" sweetness. We recommend "sensory sweetener," which utilizes the tongue's senses, unlike sweeteners or artificial sweeteners.

Taste is like a lock and key relationship.

Why does a lemon taste sweet?

Taste is like a lock and key relationship! Taste is perceived by parts of the tongue called "taste buds." The protein "Mirlin" contained in miracle fruit binds with sour components on the tongue, sending a signal to the brain as sweetness. Therefore, although the true taste is sour, it is perceived as sweet.

Lock and Key Relationship

[How to Consume]

By slowly dissolving this fruit on your tongue for about 2 minutes, it acts on the taste buds, changing the perception of sour stimuli to "sweetness" transmitted to the brain. Citrus fruits like lemons, strawberries, kiwis, tomatoes, and 100% juices will taste surprisingly sweet.

National Health Project Promoting Fruit Consumption!

Recommended by WHO (World Health Organization) / Ministry of Health, Labour and Welfare / Ministry of Agriculture, Forestry and Fisheries / Ministry of Education, Culture, Sports, Science and Technology! The WHO, Ministry of Health, Labour and Welfare, Ministry of Agriculture, Forestry and Fisheries, and Ministry of Education, Culture, Sports, Science and Technology promote fruits as essential foods for daily diet and quality of life (QOL), just like vegetables. Our Company also supports the "Everyday Fruits 200g Movement."

The Power of Fruits

The Power of Fruits for New Nutritional Intake

By utilizing the mysterious effect of miracle fruit, you can enjoy familiar sour fruits with the sweetness and satisfaction of luxury fruits. Let's make fruits sweeter and more delicious, expanding the scope of new nutritional intake!

Miracle Fruit: Two Joys in One Fruit

[Good to Eat! Good to Lick!!]

It expands the joy of food and the scope of nutritional intake with a unique taste experience that makes sour fruits taste sweet. Furthermore, it is a new healthy habit that allows you to easily consume the abundant nutrients contained in miracle fruit itself.

Miracle Fruit Farm

35 Years of Passion Cultivated by Farmers

The cultivation of miracle fruit began in 1986, and it has since developed into the world's largest-scale dedicated farm. We have established a sustainable farm that is "environmentally and human-friendly," adhering to natural farming methods that do not rely on pesticides. Furthermore, to commercialize the harvested fruits in the best possible condition, we have established our own factory, creating an integrated system from production to processing.

Miracle fruit spoils easily after harvest, and for many years, freezing was the only preservation method. However, we succeeded in freeze-drying, a world-first, enabling long-term storage at room temperature. This has made global market supply possible. *Survey and confirmation by our group corporation.

Children's Support Activities

Message from the Representative

[We want to deliver a future with hope and smiles to children around the world]

A FUTURE WITH HOPE AND A SMILE

In addition to business growth, we are also focusing on social contribution activities such as educational and living support for underprivileged children worldwide, support for disseminating information to people with type 1 diabetes, and job and independence support for people with disabilities.

Our goal is to continue being a company that brings smiles to people, supports their health, and expands hope for the future through miracle fruit.

We will continue to transmit "new value from Japan to the world."

Makoto Mitsui, Chairman and CEO, Miracle Group Co., Ltd.

Our Achievements

□ Pioneer of Miracle Fruit

40 years of cultivation experience, world's largest-scale dedicated farm, domestic market share over 95%

□ Safe and Secure One-Stop System

Industry-academia collaboration with Kindai University Faculty of Pharmacy and research analysis by research institutions compliant with Ministry of Health, Labour and Welfare standards, manufacturing patent pending for special processing (Patent Application No. 2024-66401), manufactured in a GMP-certified domestic factory to deliver safety and security to customers.

□ Sustainable Business Activities

Support for underprivileged children worldwide, support for people with type 1 diabetes, support for people with disabilities (employment), initiatives for environmental conservation (carbon neutrality).

New Nutritional Habits for Children

Inquiries

For questions or consultations regarding products, business, interviews, joint research, or support activities, please contact us below.

Miracle Group Co., Ltd. (Miraculin Lab Co., Ltd.)

Sales Department: 2-1-23-2F Akai, Daito City, Osaka Prefecture

Phone: 072-813-7131 / FAX: 072-813-7132

Head Office: 4F Dojima Axis Building, 2-2-28 Dojimahama, Kita Ward, Osaka City

Email: minfo@miraculin-lab.jp

Public Relations: Urakawa / Nogami

Corporate Website: Miracle Group Co., Ltd. https://www.miraculin-group.jp

Miraculin Lab Co., Ltd. https://www.miraculin-lab.jp

Group Corporations: Miraculin Lab Co., Ltd., General Incorporated Association Miraculin, World Agri-Enterprise Co., Ltd.