Muse Inc. Participates in Special Collaborative Project at Cannes International Film Festival
Muse Inc. has participated in the 'Sakura in Cannes: Art and Beauty from Japan,' an exclusive private night event at the Cannes Film Festival, to launch its new 'iPS-X' serum. This next-generation product, developed using iPS cell research technology, focuses on awakening the skin's innate regenerative power. Through this participation, the company aims to build not just technological prestige but also cultural and international brand value.
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- 📰 Published: May 18, 2026 at 19:10
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Muse Inc. (Headquarters: Muroto City, Kochi Prefecture; CEO: Hiroshi Nakajima; hereinafter "the Company") is pleased to announce its participation in the exclusive private night event "Sakura in Cannes: Art and Beauty from Japan" at the Cannes International Film Festival.
◾️ Participation in "Sakura in Cannes: Art and Beauty from Japan" Event at Cannes Film Festival
The Company participated in this exclusive event. The history of the Cannes Film Festival (https://www.festival-cannes.com) began in 1946. It is one of the world's top three film festivals, alongside the Berlin and Venice film festivals, attracting global attention as a gathering of filmmakers from around the world. The program consists of three sections: the Official Selection by the festival, the Directors' Fortnight by the French Directors' Guild, and the Critics' Week by the French Syndicate of Cinema Critics, screening about 180 domestic and international films. This year, it was held from May 12th to May 23rd.
◾️ From Japan! Bringing Regenerative Medicine Insights to Beauty. The Birth of 'iPS-X', a Next-Gen Serum with Pluripotent Stem Cell Culture Fluid
1. A New Stage for iPS-X: Aiming for 'Baby Skin' by Awakening Natural Regenerative Power with a Cellular Approach
The Company will release a next-generation serum, '**iPS-X (DDS iPS-X Essence)**', which applies iPS cell (induced pluripotent stem cell) research technology to the beauty field, overturning conventional skincare wisdom.
- Product Development Background: Beauty enters the 'iPS' era
While conventional anti-aging methods focus on 'replenishing what's lost,' 'iPS-X' focuses on the skin's innate 'regenerative power.' It proposes a new era of regenerative beauty, allowing for a positive pursuit of beauty even with age by harnessing the power of 'pluripotent stem cells' from regenerative medicine research for skin damaged by aging and external stimuli (UV rays, dryness).
- Product Features and Innovative Technology
1. Uses Culture Fluid from 'Pluripotent' iPS Cells
iPS cells are created by introducing specific factors into cells like skin or blood, reverting them to an embryonic-like state of 'can become anything' (pluripotency). Compared to mesenchymal stem cells (MSC), which are mainstream in conventional stem cell cosmetics, iPS cells have extremely high differentiation potential and strong proliferation ability. This product is luxuriously formulated with '**pluripotent stem cell culture fluid**' secreted during the iPS cell cultivation process.
2. An Unparalleled Abundance of 'Youth Signals' (Growth Factors)
The culture fluid in this product contains a balanced and high concentration of over **10 types of growth factors (cytokines)**, including EGF to promote skin turnover, bFGF and IGF-1 to help produce collagen and elastin, and KGF to activate hair matrix cells. This restarts the proliferation signals of dormant cells, fundamentally supporting skin firmness and elasticity.
3. 'Rewriting' Cellular Information with Exosomes
Rich in high-functioning exosomes, it directly intervenes in gene expression patterns disrupted by aging through intercellular communication. It dramatically improves skin repair speed by reprogramming an environment dominated by aged cells into a 'young cell environment' at the cellular level.
4. Mitochondrial Activation and Anti-Aging Environment Construction
It enhances mitochondrial function, which declines with age, and promotes energy production (ATP). By reducing intracellular oxidative stress and the accumulation of senescent cells, it leads to clear and healthy skin.
- Product Overview
Product Name: iPS-X (DDS iPS-X Essence)
Volume: 10ml
Suggested Retail Price: ¥16,500 (tax incl.)
Launch Special Price (limited time): ¥8,800 (tax incl.)
2. Becoming a Brand That's More Than Just Ingredients and Functions
Many beauty brands have traditionally communicated their value by talking about ingredients, functions, and specs. While these are still important, we believe they are not enough for a brand to remain chosen in the coming era. What values is it connected to? What culture and stages does it connect with to create experiential value? What memories does it leave in society? This 'context' itself is what will shape a brand's prestige.
iPS-X aims to be more than just a product defined by its functions. Based on the new beauty context of multifunctional stem cell culture fluid, it seeks to imbue the brand itself with a story through global recognition, cultural background, and connection to memorable stages. This project symbolizes that challenge.
◾️ What We Want to Convey with This Participation
The World Stage and Context as Art
For us as a manufacturer, iPS-X is not just a beauty product development project. It's a challenge to nurture a brand by considering what values it resonates with and what culture it connects with while pursuing the possibilities of advanced regenerative beauty. The fact that the iPS-X brand is beginning to connect with contexts of culture, art, and global values beyond the beauty category is significant in itself.
Which stage does it stand on? Who does it resonate with? And what story will it leave for the future? As a manufacturer, we believe that not just the product's performance, but the 'brand's history' built up in its background will be the essential value in the new era.
Through this special commemorative project, iPS-X will continue to advance as a brand that embodies not only the cutting-edge nature of a regenerative beauty product but also cultural prestige, an international perspective, and an artistic quality.
◾️ Future Outlook: What iPS-X Aims for Next
As a manufacturer, we want to cultivate iPS-X not just as a cosmetics brand, but as an entity that proposes the very value of next-generation regenerative beauty to society. While starting with the advanced technology of multifunctional stem cell culture fluid, we aim for a brand that cannot be fully described by ingredients and functions alone. It's not just about competing on specs, but evolving into an entity that resonates with people's values, sensibilities, and the spirit of the times. That is the future challenge for iPS-X.
No matter how superior the technology, the product itself can eventually be imitated. However, the philosophy a brand holds, the stages it has stood on, and the history it has accumulated cannot be easily copied. That is why we will continue to pursue value beyond 'function' by cherishing our connection with the world and resonating with diverse fields such as beauty, culture, art, and lifestyle. iPS-X will continue to challenge new value creation as a brand equipped with the cutting-edge of regenerative beauty, as well as cultural prestige and narrative.
◾️ Company Profile
Muse Inc.
・Headquarters: 1828-3 Murotomisaki-cho, Muroto City, Kochi 781-7101
・Representative: Hiroshi Nakajima
・URL: http://www.muse.ecweb.jp
◾️ Participation in "Sakura in Cannes: Art and Beauty from Japan" Event at Cannes Film Festival
The Company participated in this exclusive event. The history of the Cannes Film Festival (https://www.festival-cannes.com) began in 1946. It is one of the world's top three film festivals, alongside the Berlin and Venice film festivals, attracting global attention as a gathering of filmmakers from around the world. The program consists of three sections: the Official Selection by the festival, the Directors' Fortnight by the French Directors' Guild, and the Critics' Week by the French Syndicate of Cinema Critics, screening about 180 domestic and international films. This year, it was held from May 12th to May 23rd.
◾️ From Japan! Bringing Regenerative Medicine Insights to Beauty. The Birth of 'iPS-X', a Next-Gen Serum with Pluripotent Stem Cell Culture Fluid
1. A New Stage for iPS-X: Aiming for 'Baby Skin' by Awakening Natural Regenerative Power with a Cellular Approach
The Company will release a next-generation serum, '**iPS-X (DDS iPS-X Essence)**', which applies iPS cell (induced pluripotent stem cell) research technology to the beauty field, overturning conventional skincare wisdom.
- Product Development Background: Beauty enters the 'iPS' era
While conventional anti-aging methods focus on 'replenishing what's lost,' 'iPS-X' focuses on the skin's innate 'regenerative power.' It proposes a new era of regenerative beauty, allowing for a positive pursuit of beauty even with age by harnessing the power of 'pluripotent stem cells' from regenerative medicine research for skin damaged by aging and external stimuli (UV rays, dryness).
- Product Features and Innovative Technology
1. Uses Culture Fluid from 'Pluripotent' iPS Cells
iPS cells are created by introducing specific factors into cells like skin or blood, reverting them to an embryonic-like state of 'can become anything' (pluripotency). Compared to mesenchymal stem cells (MSC), which are mainstream in conventional stem cell cosmetics, iPS cells have extremely high differentiation potential and strong proliferation ability. This product is luxuriously formulated with '**pluripotent stem cell culture fluid**' secreted during the iPS cell cultivation process.
2. An Unparalleled Abundance of 'Youth Signals' (Growth Factors)
The culture fluid in this product contains a balanced and high concentration of over **10 types of growth factors (cytokines)**, including EGF to promote skin turnover, bFGF and IGF-1 to help produce collagen and elastin, and KGF to activate hair matrix cells. This restarts the proliferation signals of dormant cells, fundamentally supporting skin firmness and elasticity.
3. 'Rewriting' Cellular Information with Exosomes
Rich in high-functioning exosomes, it directly intervenes in gene expression patterns disrupted by aging through intercellular communication. It dramatically improves skin repair speed by reprogramming an environment dominated by aged cells into a 'young cell environment' at the cellular level.
4. Mitochondrial Activation and Anti-Aging Environment Construction
It enhances mitochondrial function, which declines with age, and promotes energy production (ATP). By reducing intracellular oxidative stress and the accumulation of senescent cells, it leads to clear and healthy skin.
- Product Overview
Product Name: iPS-X (DDS iPS-X Essence)
Volume: 10ml
Suggested Retail Price: ¥16,500 (tax incl.)
Launch Special Price (limited time): ¥8,800 (tax incl.)
2. Becoming a Brand That's More Than Just Ingredients and Functions
Many beauty brands have traditionally communicated their value by talking about ingredients, functions, and specs. While these are still important, we believe they are not enough for a brand to remain chosen in the coming era. What values is it connected to? What culture and stages does it connect with to create experiential value? What memories does it leave in society? This 'context' itself is what will shape a brand's prestige.
iPS-X aims to be more than just a product defined by its functions. Based on the new beauty context of multifunctional stem cell culture fluid, it seeks to imbue the brand itself with a story through global recognition, cultural background, and connection to memorable stages. This project symbolizes that challenge.
◾️ What We Want to Convey with This Participation
The World Stage and Context as Art
For us as a manufacturer, iPS-X is not just a beauty product development project. It's a challenge to nurture a brand by considering what values it resonates with and what culture it connects with while pursuing the possibilities of advanced regenerative beauty. The fact that the iPS-X brand is beginning to connect with contexts of culture, art, and global values beyond the beauty category is significant in itself.
Which stage does it stand on? Who does it resonate with? And what story will it leave for the future? As a manufacturer, we believe that not just the product's performance, but the 'brand's history' built up in its background will be the essential value in the new era.
Through this special commemorative project, iPS-X will continue to advance as a brand that embodies not only the cutting-edge nature of a regenerative beauty product but also cultural prestige, an international perspective, and an artistic quality.
◾️ Future Outlook: What iPS-X Aims for Next
As a manufacturer, we want to cultivate iPS-X not just as a cosmetics brand, but as an entity that proposes the very value of next-generation regenerative beauty to society. While starting with the advanced technology of multifunctional stem cell culture fluid, we aim for a brand that cannot be fully described by ingredients and functions alone. It's not just about competing on specs, but evolving into an entity that resonates with people's values, sensibilities, and the spirit of the times. That is the future challenge for iPS-X.
No matter how superior the technology, the product itself can eventually be imitated. However, the philosophy a brand holds, the stages it has stood on, and the history it has accumulated cannot be easily copied. That is why we will continue to pursue value beyond 'function' by cherishing our connection with the world and resonating with diverse fields such as beauty, culture, art, and lifestyle. iPS-X will continue to challenge new value creation as a brand equipped with the cutting-edge of regenerative beauty, as well as cultural prestige and narrative.
◾️ Company Profile
Muse Inc.
・Headquarters: 1828-3 Murotomisaki-cho, Muroto City, Kochi 781-7101
・Representative: Hiroshi Nakajima
・URL: http://www.muse.ecweb.jp