[35th Anniversary] Shocking 'Bunashimeji Mushroom Ice Cream' Comes to Osaka! Misuzu Life to Exhibit at 'Osaka Mushroom Festival 2026'
Key facts
- [35th Anniversary] Shocking 'Bunashimeji Mushroom Ice Cream' Comes to Osaka! Misuzu Life to Exhibit at 'Osaka Mushroom Festival 2026'
- To commemorate its 35th anniversary, Misuzu Life, a pioneer in cut bunashimeji mushrooms, will exhibit at the "Osaka Mushroom Festival 2026" held at "Sakuya Konohana Kan" in Osaka from June 6th to 7th, 2026. At their booth, they will offer limited-edition "Satoyama Premium Buna Queen Ice Cream" for free distribution and sale, host an all-you-can-pack mushroom challenge, and hold stage events featuring company staff to promote the appeal of mushrooms.
- Source: PR Times
- Date: June 2, 2026
Direct answer
To commemorate its 35th anniversary, Misuzu Life, a pioneer in cut bunashimeji mushrooms, will exhibit at the "Osaka Mushroom Festival 2026" held at "Sakuya Konohana Kan" in Osaka from June 6th to 7th, 2026. At their booth, they will offer limited-edition "Satoyama Premium Buna Queen Ice Cream" for free distribution and sale, host an all-you-can-pack mushroom challenge, and hold stage events featuring company staff to promote the appeal of mushrooms.
- Citation
- [35th Anniversary] Shocking 'Bunashimeji Mushroom Ice Cream' Comes to Osaka! Misuzu Life to Exhibit at 'Osaka Mushroom Festival 2026' (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
To commemorate its 35th anniversary, Misuzu Life, a pioneer in cut bunashimeji mushrooms, will exhibit at the "Osaka Mushroom Festival 2026" held at "Sakuya Konohana Kan" in Osaka from June 6th to 7th, 2026. At their booth, they will offer limited-edition "Satoyama Premium Buna Queen Ice Cream" for free distribution and sale, host an all-you-can-pack mushroom challenge, and hold stage events featuring company staff to promote the appeal of mushrooms.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 17:30
- 🔍 Collected: June 2, 2026 at 08:50
- 🤖 AI Analyzed: June 2, 2026 at 08:51 (1 min after Collected)
Misuzu Life, a pioneer in cut bunashimeji mushrooms based in Nagano Prefecture and led by President Tatsuya Kiuchi, celebrated its 35th anniversary on May 27, 2026. To mark this occasion, the company will participate in the "Osaka Mushroom Festival 2026," taking place from June 6th to 7th, 2026, at "Sakuya Konohana Kan" in Tsurumi-ku, Osaka. Their booth will promote "delicious and smart choices" for mushroom consumption through the free distribution and sale of their shocking limited-edition gourmet item, "Satoyama Premium Buna Queen Ice Cream," as well as interactive events.
1. Why!? Mushrooms in Ice Cream!? A Shocking First-Time Experience
Limited Distribution: First 35 People to Receive "Satoyama Premium Buna Queen Ice Cream" for Free
This "Satoyama Premium Buna Queen Ice Cream" transforms the rich umami and aroma of premium "Buna Queen" bunashimeji mushrooms into a sweet treat. Each cup (approx. 100g) contains 50g* of Buna Queen mushrooms. It is a rewarding treat that is also good for your body, being rich in dietary fiber and ornithine, which is said to support liver function. The ice cream will also be available for sale at 300 yen per cup. We encourage everyone to take this opportunity to enjoy the unique, deep flavor of the Buna Queen mushroom.
*16g raw Buna Queen + 2.55g Buna Queen powder (equivalent to 34g raw)
2. "35-Second All-You-Can-Pack" Bunashimeji Event in Original Mini Totes
As an interactive activity, we are holding a "bunashimeji all-you-can-pack event," limited to 100 people per day. For 700 yen per try, participants can fill an original mini tote bag with as many bunashimeji mushrooms as they can in up to 35 seconds. This event is designed to be enjoyed by both children and adults.
3. Stage Event: "35 Mushroom Stories"
On the event stage, we will present "35 Mushroom Stories" to commemorate our 35th anniversary. President Tatsuya Kiuchi and other employees will appear as "mushroom meisters" to introduce the appeal of mushrooms in a fun way through true/false quizzes and mushroom trivia.
Following the Osaka event, Misuzu Life plans to exhibit at various "Mushroom Festivals" across Japan, including in Nagano, Yokohama, and Hiroshima. We will also sequentially conduct campaigns such as a "35% more volume" promotion on core products and a receipt lottery campaign, striving to expand the mushroom market and provide "a little joy" to daily dining tables throughout the year.
Osaka Mushroom Festival Overview
Hours: 10:00 - 17:00 (Last entry 16:30)
Venue: Sakuya Konohana Kan, 1F Flower Hall, 2F Flower Corridor, Exhibition Room
Organizer: Tsurumi Ryokuchi Smile Partners
Planning/Operation: Osaka Sports and Green Foundation
Co-organizer: Osaka Mushroom Festival Executive Committee
Company Overview: Misuzu Life
Founded in 1991 in Nagano Prefecture, the company produces and sells fresh-cut bunashimeji mushrooms such as "Satoyama Bunashimeji ready to use," "frozen cut bunashimeji," and "Buna Queen" nationwide. Misuzu Life aims to spread the convenience and taste of cut bunashimeji mushrooms and provide "a little joy" to customers' daily lives by making mushrooms an "おいしくて、賢い選択" (delicious and smart choice) in their diets.
Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture
President: Tatsuya Kiuchi
Official Website: https://www.misuzu-life.co.jp/
1. Why!? Mushrooms in Ice Cream!? A Shocking First-Time Experience
Limited Distribution: First 35 People to Receive "Satoyama Premium Buna Queen Ice Cream" for Free
This "Satoyama Premium Buna Queen Ice Cream" transforms the rich umami and aroma of premium "Buna Queen" bunashimeji mushrooms into a sweet treat. Each cup (approx. 100g) contains 50g* of Buna Queen mushrooms. It is a rewarding treat that is also good for your body, being rich in dietary fiber and ornithine, which is said to support liver function. The ice cream will also be available for sale at 300 yen per cup. We encourage everyone to take this opportunity to enjoy the unique, deep flavor of the Buna Queen mushroom.
*16g raw Buna Queen + 2.55g Buna Queen powder (equivalent to 34g raw)
2. "35-Second All-You-Can-Pack" Bunashimeji Event in Original Mini Totes
As an interactive activity, we are holding a "bunashimeji all-you-can-pack event," limited to 100 people per day. For 700 yen per try, participants can fill an original mini tote bag with as many bunashimeji mushrooms as they can in up to 35 seconds. This event is designed to be enjoyed by both children and adults.
3. Stage Event: "35 Mushroom Stories"
On the event stage, we will present "35 Mushroom Stories" to commemorate our 35th anniversary. President Tatsuya Kiuchi and other employees will appear as "mushroom meisters" to introduce the appeal of mushrooms in a fun way through true/false quizzes and mushroom trivia.
Following the Osaka event, Misuzu Life plans to exhibit at various "Mushroom Festivals" across Japan, including in Nagano, Yokohama, and Hiroshima. We will also sequentially conduct campaigns such as a "35% more volume" promotion on core products and a receipt lottery campaign, striving to expand the mushroom market and provide "a little joy" to daily dining tables throughout the year.
Osaka Mushroom Festival Overview
Hours: 10:00 - 17:00 (Last entry 16:30)
Venue: Sakuya Konohana Kan, 1F Flower Hall, 2F Flower Corridor, Exhibition Room
Organizer: Tsurumi Ryokuchi Smile Partners
Planning/Operation: Osaka Sports and Green Foundation
Co-organizer: Osaka Mushroom Festival Executive Committee
Company Overview: Misuzu Life
Founded in 1991 in Nagano Prefecture, the company produces and sells fresh-cut bunashimeji mushrooms such as "Satoyama Bunashimeji ready to use," "frozen cut bunashimeji," and "Buna Queen" nationwide. Misuzu Life aims to spread the convenience and taste of cut bunashimeji mushrooms and provide "a little joy" to customers' daily lives by making mushrooms an "おいしくて、賢い選択" (delicious and smart choice) in their diets.
Headquarters: 204-2 Akashio, Iizuna-machi, Kamiminochi-gun, Nagano Prefecture
President: Tatsuya Kiuchi
Official Website: https://www.misuzu-life.co.jp/
FAQ
What is the limited gourmet item Missuz Life will offer at the 'Osaka Mushroom Festival 2026'?
It is the 'Satoyama Premium Buna Queen Ice Cream.' Each serving uses about 50g of the premium shiitake mushroom 'Buna Queen,' known for its rich aroma and creamy flavor.
What are the main events Missuz Life will host at the 'Osaka Mushroom Festival 2026'?
They will offer free and paid samples of the limited ice cream, a 'Shiitake Mushroom Stuffing Event,' and a stage event called '35 Mushroom Stories' presented by employees.
When and where will the 'Osaka Mushroom Festival 2026' take place?
It will be held from June 6 to 7, 2026, at the 'Sakuya Konohana-kan' in Kita-ku, Osaka City.
What kind of company is Missuz Life?
Founded in 1991 in Nagano Prefecture, Missuz Life is a pioneer in cut shiitake mushrooms. They produce and sell products like 'Ready-to-Use Satoyama Shiitake' and 'Buna Queen.'
Does Missuz Life have any future exhibition plans?
They plan to exhibit at mushroom festivals across Japan, including in Osaka, Nagano, Yokohama, and Hiroshima.