[New Service] Turning Hairstylists' 'Real Voices' into Marketing Content: Launching 'Salon Insight PR,' a Survey Release Creation Service

Marketing Research Service Inc. (MRS) launched 'Salon Insight PR,' a service specialized in creating survey-based press releases for hair-care product manufacturers, on Monday, May 18, 2026.

To address corporate challenges such as low product awareness and a lack of resources for creating credible content, the service supports strategic communication by utilizing professional insights from hairstylists through highly specialized survey releases.

Background
Recently, rising costs of web advertising and information saturation have made it difficult for companies to reach their target audiences. In this context, 'survey releases' that deliver questionnaire results as news are gaining attention as highly credible PR methods based on objective data.

By leveraging MRS’s extensive expertise in marketing research for hair-care products and its proprietary hairstylist monitoring panel, the service offers high-quality content that resonates with both media and consumers.

Examples of Survey Release Planning
The service offers optimal approaches tailored to the specific needs of salon-exclusive and mass-market products.

[Case 1] For Men’s Wax Manufacturers
'What are the styling measures that won't collapse even with summer sweat, according to hairstylists?'

[Case 2] For Salon-Exclusive Shampoos
'Top 3 shampoos with high repeat rates in salons, chosen by hairstylists.'

[Case 3] For Trend Forecasting and Brand Awareness
'2026 hair style trend predictions based on a survey of 100 hairstylists.'

Three Strengths of 'Salon Insight PR'
1. Proprietary Hairstylist Panel: 'Yappari Biyoushi'
Maintains a panel of over 600 active hairstylists directly recruited by the company. Surveys can be conducted among those with over two years of experience who are involved in product procurement at salons.

2. Engaging Structure Based on Media Expertise
Utilizes operational know-how from its marketing media, 'digmar.' Builds stories from a media editor's perspective to drive social media reach and news coverage.

3. Credibility from a 65+ Year-Old Research Firm
Ensures the fairness of the core data based on expertise cultivated since its establishment in 1959. The high quality of evidence enhances the persuasiveness of the client's products.