Approx. 60% Plan 'Stay-at-Home GW' Due to Inflation, Accelerating 'At-Home Reuse' Trend: Awareness Survey on Reuse During Holiday Season

Market Enterprise Co., Ltd. (Chuo-ku, Tokyo; President: Yasushi Kobayashi; TSE Standard: 3135) conducted an 'Awareness Survey on Reuse during the Holiday Season' among 1,032 users of its comprehensive online buying service, 'Takakuureru.com.'

### Summary of Survey Results

#### 1. Approx. 60% Stay Home for GW; Is Inflation Making GW a 'Fundraising' Opportunity? When asked about their plans for this year's Golden Week (GW), approximately 60% (58.5%) responded that they would 'relax at home.' This is about five times more than those planning to 'travel' (11.8%). This 'stay-at-home GW' environment makes it easier for people to organize large items and engage in 'at-home reuse' via courier services or flea market apps.

The top items people want to buy or sell are 'home appliances' (1st) and 'PCs/tablets' (2nd). Additionally, one in two people (45.4%) are considering selling something during this period. The top reasons for selling include 'it’s a waste to throw it away as trash,' 'to use as funds for travel or new purchases,' and 'to save money or supplement living expenses due to inflation.'

#### 2. Nearly 40% of People in Their 70s Have Experience with 'Over 100k Yen' Sales High-value sales tend to increase with age. Specifically, 36.9% of people in their 70s and 29.4% in their 60s have sold items for 100,000 yen or more. The top items for these seniors include cameras, musical instruments, and audio equipment. Cameras are a high-demand item across almost all generations.

**Analysis by Appraiser Hiroshi Takano:** 'Japanese cameras have high overseas demand and have been actively traded in recent years. Domestically, they are also popular among younger generations due to a retro boom.'

#### 3. Polarization: 'High-Rotation' Youth vs. 'High-Unit-Price' Seniors There is a clear divide in behavior: young people tend to sell low-value items frequently using flea market apps, while seniors sell high-value items less frequently.

GW is a peak timing for reuse demand where 'increased time at home,' 'decluttering needs,' and 'travel fund requirements' overlap. As reuse becomes common, the company encourages people to try various methods like professional appraisals or home pickup services.