"PANAMERICANA BAR by MUSIUM" Opens in Omotesando at "Mercedes-Benz STUDIO TOKYO"

Mother Entertainment Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, Representative Director: Yusuke Yoshio) will be in charge of the planning, operation, and management of the newly established cafe & bar "PANAMERICANA BAR by MUSIUM" within the Mercedes-Benz Lounge at "Mercedes-Benz STUDIO TOKYO." This collaboration store, "PANAMERICANA BAR by MUSIUM," will open for a limited time from June 30, 2026 (Tue) to the end of March 2027.

About "Mercedes-Benz STUDIO TOKYO"

"Mercedes-Benz STUDIO TOKYO" is part of the "Mercedes-Benz STUDIO" project, which Mercedes-Benz is rolling out globally.

This project aims to create spaces in major cities around the world where people can experience the brand's values and worldview more intimately. In Japan, with the theme "The Intersection of Mercedes," it has been decided to open at Crossing Park as a place where tradition and innovation, tranquility and liveliness, and diverse values and cultures intersect with Mercedes. Mercedes-Benz STUDIO TOKYO will offer a new brand experience as a place where Mercedes' past, present, and future intersect with various cultures such as fashion, art, and cafes.

About Record Bar "MUSIUM"

Resonating with the essence of "preserving and disseminating culture."

MUSIUM was born in Roppongi in 2023 as a record bar that fuses MUSIC and MUSEUM. At its core is a deep collaboration with the "USEN LIBRARY," a repository of approximately 100,000 analog records that USEN Inc. has carefully preserved since its founding. Many of these holdings are record media filled with the atmosphere and times of their release, serving as valuable cultural assets that convey the trajectory of music culture to the present day. We will update these experiences to resonate with the sensibilities of as many people as possible today and pass them on to the future.

Pursuing Sound and Space at Omotesando's "PANAMERICANA BAR by MUSIUM"

1. Luxurious acoustic design with the "Burmester®" sound system, also found in Mercedes-Benz vehicles.

Within the lounge, a comfortable and sophisticated relaxation experience, akin to the interior space of a Mercedes-Benz vehicle, is created using Burmester®'s sound system for a high-quality audio experience, as well as furniture from the premium German furniture brand ROLF BENZ.

Furthermore, bonsai trees by TRADMAN'S BONSAI are displayed, creating a space where cars, sound, design, art, and Japanese aesthetics intersect, offering a new brand experience.

2. A dramatic "Record Cafe & Bar" that transforms after 18:00.

Operating hours are from 11:00 to 23:00. During the day, it is a cafe bathed in the sophisticated light of Omotesando, and after 18:00, it dramatically transforms into a cozy, intimate record bar, like a hidden gem.

The name "Panamericana" originates from the legendary public road race "Carrera Panamericana" held in Mexico in the 1950s. In 1952, the Mercedes-Benz 300 SL achieved great success in this grueling race, leaving a significant mark on the brand's motorsport history.

Inspired by that heritage and atmosphere, "PANAMERICANA BAR by MUSIUM" will offer MUSIUM original cocktails incorporating Japanese sensibilities, as well as carefully selected rums, wines, sparkling wines, and food exclusive to the STUDIO, a first for MUSIUM. Additionally, some drinks will be served in STUDIO-exclusive RIEDEL glassware.

STUDIO Exclusive Food MUSIUM Original Cocktail "PANAMERICANA EXCLUSIVE"

"PANAMERICANA BAR by MUSIUM" Opening Commemoration

To commemorate the opening, June 30 (Tue) and July 1 (Wed) will feature special operations with distinguished guests.

Appearance Date & Time: June 30, 2026 (Tue) 19:00~

Yuna Yabe / DJ, Creator, Model

Debuted as a model after winning the grand prize in a magazine audition. She began her DJ activities in earnest in 2017, performing at Japan's largest music festivals such as SUMMER SONIC and GREENROOM FESTIVAL, as well as club events and fashion parties. She excels at selecting music centered on black music genres like HIPHOP, R&B, FUNK, and DISCO, captivating many audiences with her exceptional taste. She is also skilled at video editing, producing all her YouTube and social media videos herself. Through her content, she conveys the appeal of fashion and music, garnering strong support, especially from her peers. She is recognized as a next-generation leader, leveraging her unique style and creative sensibility.

Appearance Date & Time: July 1, 2026 (Wed) 19:00~

DJ HASEBE

DJ / Sound Producer. Started his DJ career in 1990. In 1998, he released the mini-album "adore," featuring Sugar Soul & Zeebra, which brought him widespread recognition. Around the same time, he performed DJ sets at the legendary party "HONEY DIP" held at Shibuya club HARLEM, with each event being a great success. In 2000, he released his full album "Hey World," which was also released in several European countries the following year, generating buzz. Since then, he has remixed and produced for many artists. In recent years, he has released remix works using only Michael Jackson and Jackson 5 tracks, collaboration mix CDs with the beach lifestyle magazine "HONEY," and in 2020, an album commemorating his 30th anniversary as a DJ. He is currently proposing new ways to enjoy music through live streams on his own YouTube channel, actively engaging in various activities and generating discussion.

Facility Overview

Opening

June 30, 2026 (Tue)

Location

5-1-1 Minamiaoyama, Minato-ku, Tokyo 107-0062

Business Hours

Weekdays, Saturdays, Sundays, Holidays 11:00-23:00*n

Daytime Operation: 11:00-18:00 (17:30 L.O.)*n

Bar Time Operation: 18:00-23:00 (22:30 L.O.)*n

Closed

None

*n: Business hours are subject to change.

Inquiries regarding this matter, store interviews, and exhibition consultations

Public Relations Department, Mother Entertainment Co., Ltd.

Address: Asubuild 3F, 2-14-9 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011

Contact Person: Muto

Mail: info@mother-e.co.jp

Company HP: https://www.mother-e.co.jp/