Tetsudo Honpo Co., Ltd. to Rename to 'Honpoz Co., Ltd.' Effective June 1, 2026

Tetsudo Honpo Co., Ltd. (Headquarters: Gamagori, Aichi; Representative Director: Taizo Ishikawa), which operates a business in the purchase and sale of model trains and railway goods, announces that it will change its company name to 'Honpoz Co., Ltd.' effective June 1, 2026, for the purpose of expanding its business scope and strengthening its corporate brand. The 'Tetsudo Honpo' brand will continue to be operated, and the company will transition to a new business structure under the new name 'Honpoz Co., Ltd.' to manage multiple 'Honpo' brands. The company started as 'Bunbun Jareko' and later rebranded to 'Tetsudo Honpo' to better reflect its focus on railway-related products. As the business grew, the limitation of the name 'Railway' became apparent. The company now aims to evolve into an entity that handles a wider range of hobbies and cultures. Through its purchasing business, the company has encountered many customers who discarded items without knowing their value. Therefore, it aims to promote the idea that 'hobby items have value.' Moving forward, the company will focus on the reuse of hobbies beyond railways under the mission of 'Saving valuable items.' The new name 'Honpoz' reflects the desire to be a company where diverse people can thrive, with the 's' representing multiple 'Honpo' brands and diverse team members. Future plans include launching specialized brands such as 'Tetsudo Honpo' (railways), 'Kumitate Honpo' (plastic models), and 'Norimono Honpo' (miniature cars).