Horipro Digital Launches Video Production Business Leveraging Entertainment and SNS Expertise

Horipro Digital Entertainment (Headquarters: Meguro-ku, Tokyo; President: Shu Suzuki; hereinafter 'Horipro Digital') has announced the launch of its new 'Video Production Business' and the establishment of the label 'CODE XXXX'. The label's concept, 'Turn your smartphone into a theater,' aims to reinterpret high-quality content from the 90s for the Reiwa era, delivering new value. Leveraging its production capabilities and SNS marketing expertise, Horipro Digital will focus on creating high-quality, story-driven video content. The core business includes planning and production of short films, dramas (including vertical formats), commercials, and SNS-oriented videos, as well as the development of original IP. A notable production achievement includes a collaboration with JR East's Hachioji Branch, where they produced a short film set on the Musashino Line, combined with a multi-faceted promotion linked to station spaces. With its strength in talent management—featuring influencers with high reach among younger demographics—and the broader Horipro Group's casting power, the company aims to create content that spreads effectively across social media.