Smile Smart Inn Naha Kume to Rebrand and Open on Monday, April 20, 2026! A New Contactless Hotel Under the Smile Brand Debuts in Naha, Okinawa

Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akio Tanaka), which operates hospitality businesses nationwide including hotels, ryokans, glamping sites, ski resorts, golf courses, food and beverage services, and nursery schools, will rebrand and open the 'Smile Smart Inn Naha Kume' in Naha City, Okinawa Prefecture, on Monday, April 20, 2026. This will be the second 'Smile Smart Inn' brand hotel operated by Hospitality Operations, following the 'Smile Smart Inn Hakata.'

'Smile Smart Inn' is a lodging-focused hotel brand that introduces contactless services such as smart check-in to provide an efficient and comfortable accommodation experience. With simple, functional guest rooms and smooth check-in/check-out processes, the brand caters to a wide range of needs, from business to tourism. 'Smile Smart Inn Naha Kume' is located in the Kume area of central Naha, offering a highly convenient location as a base for sightseeing and business. By providing a smooth stay environment through contactless services, the hotel is designed for comfort across various scenarios, including short and long-term stays. The Smile Hotel chain will continue to respond to diversifying accommodation needs and aims to provide a safe and comfortable stay environment.

Convenient Location for Naha Sightseeing and Business 'Smile Smart Inn Naha Kume' is located in the Kume area of central Naha, within walking distance of Asahibashi Station and Kencho-mae Station on the Okinawa Urban Monorail (Yui Rail), making it convenient for access from Naha Airport. It is also close to Kokusai-dori, Okinawa's premier downtown area, where guests can easily enjoy shopping, Okinawan cuisine, and souvenir hunting. Additionally, the area surrounding the hotel is dotted with spots where guests can experience Okinawan history and culture. Tourist destinations where one can enjoy unique Okinawan culture and scenery are within walking distance, such as 'Naminoue Beach,' known as the only beach in Naha City; 'Naminoue-gu Shrine,' one of the Ryukyu Eight Shrines visited by many worshippers; and 'Fukushu-en,' a Chinese-style garden with beautiful landscapes. Furthermore, with a little extra travel, guests can easily access tourist attractions such as the World Heritage site 'Shuri Castle,' which conveys the history of the Ryukyu Kingdom, making it a convenient location as a base for Okinawa sightseeing.

Simple and Functional Guest Rooms The hotel features a total of 54 rooms: 40 double rooms, 13 twin rooms, and 1 universal twin room designed for accessibility. All rooms are designed with separate bathrooms and toilets, allowing guests to spend their time comfortably in a spacious environment. The interiors are simple and easy to use, compacting the functions necessary for a comfortable stay. In addition to calm-toned decor, all rooms are equipped with amenities convenient for long-term stays, such as microwaves and refrigerators. These rooms, which combine functionality and comfort, can be used for a wide range of purposes, from business to tourism. They are comfortable for solo travelers as well as for stays with friends and family.

Smooth Accommodation Experience with Contactless Services 'Smile Smart Inn' is a lodging-focused hotel brand that has introduced contactless services such as smart check-in. With pre-check-in via smartphone, the check-in process can be completed in as little as 60 seconds. By minimizing face-to-face procedures, the hotel provides a smooth experience from check-in to check-out. Furthermore, by requiring online payment for accommodation fees, the hotel eliminates payment procedures on-site, realizing an efficient and comfortable stay environment. With simple, functional rooms and a smart accommodation system, the hotel caters to a wide range of stay needs, including tourism and business.

[Official Website Exclusive] Rebrand Opening Commemorative Plan Now Available [Plan Name] Opening Commemorative Room-Only Plan [Online Card Payment] Register for pre-check-in for a smooth 'Smart Inn' experience on the day of arrival [Target Facility] Smile Smart Inn Naha Kume [Stay Period] Until Monday, July 20, 2026 [Plan Price] From 3,000 yen (Room-only) *Price per person when two people share one room [Plan Details] https://smile-smart-inn.com/nahakume/news/214/

Hotel Overview [Name] Smile Smart Inn Naha Kume [Address] 1-7-8 Kume, Naha City, Okinawa Prefecture 900-0033 [Access] Yui Rail: Approx. 12-minute walk from Asahibashi Station, approx. 15-minute walk from Kencho-mae Station Bus Stops: Approx. 3-minute walk from 'Nishimachi' or 'Uenokura' Car/Taxi: Approx. 10 minutes from Naha Airport [Number of Rooms] 54 rooms total *Entire building is non-smoking Double rooms: 40 / Twin rooms: 13 / Universal twin room: 1 [Room Types] Double room: 20㎡ / Twin room: 20㎡ / Universal twin room: 20㎡ [Facilities] Coin laundry, dryers *Located in the outdoor common area [Room Amenities] Internet connection (Wi-Fi), toilet with washlet, microwave, refrigerator, etc. [Check-in/out] 15:00 / 10:00 *Contactless (Pre-check-in via smartphone / Easy check-out) [Building Structure] Reinforced concrete with flat roof (10 stories above ground) [Total Floor Area] 1,416.82㎡ [Opening Date] Monday, April 20, 2026 [Official Website] https://smile-smart-inn.com/nahakume/

About Hospitality Operations Co., Ltd. [Company Name] Hospitality Operations Co., Ltd. [Address] 2-5-16 Kanda Nishiki-cho, Chiyoda-ku, Tokyo 101-0054 [Representative Director] Akio Tanaka [Established] July 22, 2005 [Main Business Activities] Hotels, ryokans, glamping, ski resorts, golf courses, food and beverage services, nursery schools [Official Website] https://www.hospitality-operations.co.jp/