A Practical Guide to Online Advertising for Those Who Want to Start Customer Acquisition for Their Shop or Company Has Been Published!

Author: Yasunori Doi (CEO, Peccolis Inc.) The book 'Textbook of Net Advertising From Scratch,' written by Yasunori Doi, CEO of Peccolis Inc., was released on May 19, 2026. This is a practical book that explains everything from the basics of online advertising to the launch, management, and improvement of Google Ads campaigns, using actual management screens. While the importance of online customer acquisition is increasing, many businesses and shops face challenges such as 'I want to advertise, but I don't know where to start,' 'It's still a high hurdle to hire an ad agency,' and 'We don't have a dedicated ad specialist in-house.' This book is for them, explaining the fundamentals of online advertising centered on Google Ads, from campaign setup procedures, management and improvement, to performance measurement, in an easy-to-understand way for those with zero knowledge. With numerous screenshots of the actual ad management interface, even first-timers can follow along, checking 'which screen to use and what to set.' The author, Yasunori Doi, is the CEO of Peccolis Inc., an advertising agency that manages over 500 million yen in ad spend annually. They have supported ad management for a wide range of industries, including retail businesses, medical and therapy clinics, education, professional services, housing-related businesses, e-commerce, and lead generation businesses. This book condenses the 'thinking behind successful ad management' and 'common pitfalls' experienced on the front lines. The author also shares information on store customer acquisition, web marketing, and ad management on his YouTube channel, 'Pecolis Quest for Store Customer Acquisition Web Marketing.' This book systematically organizes the entire picture of ad management, which cannot be fully conveyed through web articles or videos alone, while also incorporating real-time ad management knowledge from his daily information dissemination. Understanding individual settings and techniques alone does not necessarily lead to results in online advertising. What's important is to have a bird's-eye view of how advertising works and to understand the entire flow from account preparation and launch to post-launch monitoring, improvement, and performance measurement. This book covers this entire sequence from start to finish, structured for hands-on learning. Currently, Google Ads is increasingly automated by AI, and the nature of ad management is changing significantly. We are moving from an era of finely tuning keywords and ad copy to an era where it's crucial to decide what information to give the AI, how to judge performance, and how to make improvements. Where is Google heading? How will online advertising evolve as we confront AI? This book explains the fundamentals that beginners should master first, as well as the practical perspectives needed for future ad management, all while considering these changes in advertising. Online advertising doesn't guarantee results just by launching a campaign. What's important is to understand how it works, start with a small budget, and make improvements while monitoring the results. This book is a practical introductory manual for those who want to 'try running ads themselves,' 'acquire customers without wasting ad spend,' or 'understand the basics before hiring an agency,' to take their first step into online advertising. Textbook of Net Advertising From Scratch [2026 Edition] Step-by-step guide to launching Google Ads search advertising (listing) from scratch. The YouTube channel 'Pecolis Quest for Store Customer Acquisition Web Marketing' also explains the ad delivery procedure, allowing users to learn the steps through a medium that is easy for them to understand. It also features many other tips from the field, such as common setting mistakes and various know-how gained from agency ad management experience! Yasunori Doi, CEO, Peccolis Inc. ▶︎Author Introduction Yasunori Doi. CEO of Peccolis Inc. With the desire to 'let more people know about good shops and good companies,' he provides listing ad management services, website production, and web consulting for SMEs. Based on the know-how cultivated in the field of ad management, he provides practical information to help SMEs and sole proprietors understand the mechanics of online advertising and use it for customer acquisition. On his YouTube channel, 'Pecolis Quest for Store Customer Acquisition Web Marketing,' he shares easy-to-understand information about online advertising, focusing on Google Ads and store customer acquisition. Peccolis Inc.: https://peccolis.com/ ▶︎Book Information Title: Textbook of Net Advertising From Scratch Author: Yasunori Doi Format/Pages: A5 / 264 pages ISBN: 9784816378799 Price: ¥2,310 (tax included) Release Date: May 19, 2026 Purchase here (Amazon): https://amzn.asia/d/04IaH3Z7