Freshness and Affordability Every Day: 'Shunsen Fish Market CLBE Kumagaya Ginza Store' Opens on June 17, 2026!

Belc Co., Ltd. (Headquarters: Tsukazaki City, Saitama Prefecture; President and CEO: Kazumasa Hara; hereinafter 'Belc') will open a new store of its innovative supermarket concept 'CLBE (Kurube)' under the name 'Shunsen Fish Market CLBE Kumagaya Ginza Store' on Wednesday, June 17, 2026.

The Shunsen Fish Market CLBE Kumagaya Ginza Store is themed around a 'fish market,' offering a wide variety of fresh seafood with exceptional freshness and affordability. From everyday fish to rare seasonal catches, the seafood counter provides diverse options. Staff offer face-to-face service, supporting customers with fish preparation advice and menu suggestions.

Highlighting the Images of 'Fish Market' and 'Kumagaya'

The store's design incorporates decorations inspired by the 'Kumagaya Uchiwa Festival,' known as the largest Gion festival in the Kanto region, and the 'Kumagaya Sports Culture Park Rugby Stadium.' Reflecting Belc's current presence of seven stores in Kumagaya City as of May 2026, the store displays posters showcasing the company's journey from its founding to the opening of this new store in 2026.

The seafood section features an innovative layout designed for easy face-to-face interaction, enhanced with decorative banners and a large tuna model to create a vibrant and energetic atmosphere.

Belc, long beloved by the local community in Kumagaya, is now transforming into a new concept store that redefines the traditional shopping experience. The company aims to deliver unprecedented convenience and new culinary enjoyment not only to loyal local customers but also to new visitors.

Introduction Video Now Available on Belc's Official YouTube Channel

Belc's official YouTube channel is currently streaming a video introducing the Shunsen Fish Market CLBE Kumagaya Ginza Store, featuring the store manager, deputy manager, and seafood department chief sharing insights on the store's unique features and appeal.

The video clearly explains the differences between Belc and existing CLBE stores—please take a moment to watch.

Reference Link

【NEW OPEN・CLBE／Kurube】Right now, in Kumagaya. Bel…Kurube! ✨【Belc】

URL: https://youtu.be/pbImWJgzAJ4

About the New-Concept Supermarket 'Kurube'

Kurube launched in 2023 with the 'Kurube Ekima Store' in Takasaki City, Gunma Prefecture. Currently, the chain operates four stores—two in Gunma and two in Saitama Prefectures.

Key Features of the New-Concept Supermarket 'Kurube'

[1] 'Surprising Affordability'

→ Committed to offering valuable products at the lowest prices possible

[2] 'Minimalist Service'

→ By providing only essential services, we help customers live more affordably

[3] 'Delivering Excitement and Happiness'

→ Enhancing shopping experience through adventurous discovery

Belc Co., Ltd.

Company Name: Belc Co., Ltd. Representative: President and CEO Kazumasa Hara Founded: May 1959 Headquarters: 1646 Ashibashi, Tsukazaki City, Saitama Prefecture Business: Operation of food supermarket chains Official Website: https://www.belc.jp/

<Social Media> Official X: https://x.com/belc_jp Official Instagram: https://www.instagram.com/belc.jp Official YouTube: https://www.youtube.com/@belc_jp Official TikTok: https://www.tiktok.com/@belc.jp

<Contact for General Customers and Media> Belc Customer Service Department TEL: 0120-299-332 (Reception Hours: 9:00–18:00)