Customize Your "Unique Wedding": Best Anniversary Inc. Launches "BEST-CREATION-AGENCY", a New Platform Connecting Experienced Creators with Venues

Best Anniversary Inc. (Location: Minato-ku, Tokyo; President & CEO: Kento Tsukada) will launch "BEST-CREATION-AGENCY", a new platform connecting experienced creators with venues, on Tuesday, June 9, 2026.

Background and Concept of Launch
In recent years, the wedding industry has seen a growing need for "self-production," where couples directly select photographers, hair and makeup artists, videographers, and other creators to realize their "unique wedding" thanks to the spread of social media. On the other hand, hotels and wedding venues face the significant challenge of flexibly responding to the diversifying and evolving wedding styles and preferences of couples while achieving creative differentiation from competitors. "BEST-CREATION-AGENCY," born from this background, is not merely a creator registration and matching service.
It is based on the "Wedding Method for Achieving the Best Ceremony" accumulated through assisting 12,000 weddings annually within the TGH (Tsukada Global Holdings) group, to which Best Anniversary belongs.
By combining this established group know-how with the exceptional sensibility and skills of top creators active in each field, we have built a "system" that reliably produces wedding ceremonies of even higher value and the highest quality than ever before.
We will platformize this system and offer it widely to many venues and couples.

- Value Proposition for Creators
The platform comprehensively backs up operational tasks such as contracts, billing, and progress management. It provides an environment where creators can focus on their original creative activities and engage with each client, while maintaining their personal brand value to the maximum extent, to create "your unique wedding."

- Value Proposition for Hotels and Venues
By matching top creators optimally suited to the diverse needs of couples, we create a strong added value of "a venue where you can book that admired creator." This strongly promotes multifaceted business support, not only improving customer satisfaction but also streamlining vendor management and optimizing creator procurement. Through a win-win business model that enhances the value for both creators and venues, "BEST-CREATION-AGENCY" will create new possibilities and contribute to the sustainable development of the wedding industry.

*Creator Work Beauty Image* *Creator Work Beauty Image*

*Creator Work Image* *Creator Work Image*

■ Service Features

- Creator Agency Strategy Fusing Know-how and Sensibility
This new service, led by CEO Kento Tsukada, is a novel creator platform that supports the activities of experienced creators and handles everything from product design to venue proposals in an integrated manner. Based on the methods derived from the group's extensive track record, it ensures the highest level of completeness as a wedding while leveraging the individuality of creators.

- Solution Proposals to Enhance Venue Value
We extract challenges and needs through careful interviews with hotels and wedding venues. Utilizing proprietary data and proposal systems, we present optimal creative solutions.

- Diverse Network and Sustainable Value Creation
We have built a unique network comprising diverse professionals such as photographers, video creators, hair and makeup artists, florists, and MCs. We provide an environment where excellent creators can continuously shine through events like awards ceremonies and opportunities for skill development. Through optimal planning tailored to venue concepts and customer needs, we achieve improved customer satisfaction, resolution of sales challenges, and maximization of added value for couples.

[Best Anniversary Inc. Company Profile]
■ Head Office Location: 1-16-1 Kaigan, Minato-ku, Tokyo, New Pier Takeshiba South Tower 12F

■ Representative: Kento Tsukada, President & CEO

■ Official Website: https://www.best-anniversary.co.jp/

■ Business Activities:

1. Planning, production, wholesale, sales, and rental of wedding attire, formal wear, accessories, and apparel goods.
2. Planning, development, direction, and operation of ceremonies, banquets, parties, and events.
3. Planning, production, and sales of overseas wedding ceremonies, reception parties, and related products.
4. Operation and consulting for beauty salons and aesthetic salons.
5. Wholesale and sales of cosmetics.
6. Photography, development, processing, printing, and sales of photographs and related products.
7. Planning, shooting, production, editing, processing, and screening of video, and sales of produced works.
8. Management of photo studios.
9. Production of original ceremonies. Arrangement of officiants and choirs.
10. Provision of attendant services.
11. MC services for weddings, parties, and events.
12. Planning, production, and direction of sound, lighting, and stage decorations.
13. Design, decoration, and sales of fresh flowers, artificial flowers, and dried flowers.
14. Travel agency business under the Travel Agency Act.