Bay Cosmetics Revamps Management System / Also Launches OEM for Health Foods and Beauty Gadgets

Bay Cosmetics Co., Ltd. (Headquarters: Izumisano City, Osaka Prefecture, hereinafter "the Company") will revamp its management system effective July 1, 2026. Motoki Hayase, current Executive Officer, will assume the position of President and CEO, overseeing the entire Company. Concurrently, Sota Kato, the current Representative Director, will become Vice President and COO of its group company, MD Co., Ltd., driving business growth from the group company's perspective. With this management overhaul, we will further enhance our proposal capabilities, which the Company has long valued, and strengthen our system to support our clients' brands in "selling" in the market.

Background - Towards a New Stage of Group Management

The cosmetics market is experiencing increasing diversification of consumer needs and shortening product lifecycles, demanding that manufacturers possess not only "manufacturing capabilities" but also "selling capabilities" and "nurturing capabilities." To respond to these environmental changes and maximize the strengths of our group, which is built on marketing consulting, we are revamping our group-wide management system.

Sota Kato - Appointed Vice President and COO of MD Co., Ltd.

Sota Kato, the current Representative Director, will be appointed Vice President and COO of MD Co., Ltd.

Sota Kato / Vice President and COO, MD Co., Ltd.

Message from Kato

From the perspective of group management, I will further strengthen the manufacturing and marketing capabilities that have been built up at Bay Cosmetics.

Motoki Hayase - Appointed President and CEO of Bay Cosmetics

Motoki Hayase, the current Executive Officer, will serve as President and CEO, overseeing the entire Company. We will further refine our proposal capabilities, which the Company has long valued, and achieve both quality improvement and speed to market through the integration of sales, research, and manufacturing. Furthermore, we will expand into related fields such as health foods, pharmaceuticals, and beauty gadgets, not limited to cosmetics, thereby strengthening our system to provide one-stop support for our clients' diverse product needs.

Motoki Hayase / President and CEO

Message from Hayase

Our goal is not simply to "sell" products, but to propose the optimal path for our clients' business growth. We will strengthen collaboration with research and manufacturing more than ever before, and through our proprietary AI cowork system, we will enable formulation development and marketing analyzed by market analysis, contributing to our clients in terms of both quality and speed to market. We will also support the global expansion of J-beauty and create a future where our clients' brands are sold worldwide. We will strive to become a strategic partner that can support our clients' brands comprehensively, from cosmetics to health foods, pharmaceuticals, and beauty gadgets.

Launch of OEM Business for Health Foods and Beauty Gadgets

Under the new system, in addition to our existing OEM/ODM business for cosmetics including skincare and hair care, we will newly launch an OEM business for health foods and beauty gadgets through our affiliated companies. Responding to the increasing number of inquiries from clients in both areas, we will leverage our expertise and network cultivated in the cosmetics business to provide broad, one-stop support for brands.

Health Food and Supplement OEM

We have an in-house development system capable of handling everything from planning to manufacturing. Furthermore, our decisive strength lies in our ability to fully utilize the global raw material supply network we have built through our cosmetics business.

By sourcing raw materials from around the world under favorable conditions, we can propose costs for supplements and beauty drinks that are difficult for other companies to achieve while maintaining quality.

We differentiate ourselves from the upstream of "manufacturing" – from raw material procurement. This is our health food OEM.

Beauty Gadget OEM

Utilizing our affiliated factory in Guangzhou, China, which we have built ourselves through our cosmetics business, as a manufacturing base, we have already established mass production capabilities. We have a wide range of manufacturing experience, from entry-level models for market testing to high-end flagship models for brands, with price ranges from under 10,000 yen to over 100,000 yen.

We will shape our clients' "next move" through manufacturing that considers everything from planning and design to mass production.

About Bay Cosmetics - From Manufacturing Partner to "Strategic Partner"

Bay Cosmetics Co., Ltd. is a cosmetics OEM/ODM manufacturer established in December 2023 as a wholly-owned subsidiary of MD Co., Ltd., a marketing consulting firm. With the concept of "From Manufacturing Partner to Strategic Partner," we provide comprehensive support from planning and development to manufacturing, sales support, and overseas expansion of cosmetics.

6-Phase Support System

Initial Consultation

We start with the question "Will it sell?" rather than "Can it be made?". Based on business goals and market data, we design sellable products and sales strategies.

Planning and Development

We propose a "blueprint for selling" beyond just specifications. We combine trend analysis with sales strategy and conduct product design utilizing cosmetics generative AI (analyzing approximately 6,000 formulation data points).

Manufacturing Process

We operate based on the needs of the sales floor, not factory convenience. We propose integrated solutions including fixtures, cosmetic boxes, accessories, and design.

Delivery Speed

The era of waiting six months is over. By owning our own factories, we achieve high-speed delivery in as little as two months.

Sales and Growth

We don't stop at manufacturing; we accompany clients through market penetration (including wholesale negotiations). We continue to provide sales support to further grow the business after it starts selling.

Overseas Expansion

We support not only OEM but also overseas expansion. We provide the "winning strategies" proven with brands in target markets.

Company Profile

Company Name: BAYCOSMETICS Co., Ltd.

President and CEO: Motoki Hayase

Established: December 2023

Capital: 15 million yen

Head Office/Factory: 3-3-27 Shimowaraya, Izumisano City, Osaka Prefecture

Tokyo Sales Office: 4th Floor, Shinbashi 6-9-4 Building, 6-9-4 Shinbashi, Minato-ku, Tokyo

Business Activities: Cosmetics OEM/ODM Business / Supplement OEM Business / Beauty Gadget Business

URL: https://baycosme.com

Contact for Inquiries Regarding This Matter

Bay Cosmetics Co., Ltd. Public Relations Representative: Daisuke Shimizu TEL: 03-6823-7543 E-mail: contact@baycosme.com