Hair Genius Laboratories, Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tomoaki Tsuda), which develops the hair & scalp care brand "VITALISM", and VALX Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masayuki Tadaishi), which develops the highly popular protein brand "VALX", are collaborating to offer a campaign where customers can receive a trial pouch of "VALX Protein Shampoo & Treatment", born from this collaboration, at 16 selected Don Quijote stores.

Under this campaign, customers who purchase "VALX Whey Protein 840g" at the 16 selected Don Quijote stores will receive a "VALX Protein Shampoo Trial Pouch" as a gift.

To enter, access the campaign page via the QR code on the campaign sticker attached to the eligible product, answer a survey, and upload your purchase receipt.

Background of the Campaign

VITALISM has been creating products that condition the scalp environment through daily hair care, based on the philosophy that "healthy hair grows from a healthy scalp environment."

This campaign is planned as an opportunity for VALX users, who are interested in training and daily conditioning, to also focus on hair and scalp care.

Protein, essential for building the body, and daily hair & scalp care.

Through this campaign, we offer customers who purchase VALX Whey Protein the opportunity to experience "VALX Protein Shampoo."

Campaign Overview

Participating Stores: 16 selected Don Quijote stores

Eligible Stores:

[Ibaraki] MEGA Don Quijote Tsukuba Store

[Gunma] Don Quijote Ota Store

[Saitama] MEGA Don Quijote Kasukabe Store

[Tokyo] Don Quijote Kita Ikebukuro Store Don Quijote Chofu Station Front Store Don Quijote Nakano Station Front Store Don Quijote Hachioji Station Front Store MEGA Don Quijote Omori Sanno Store MEGA Don Quijote Shibuya Main Store MEGA Don Quijote Tachikawa Store MEGA Don Quijote Narimasu Store MEGA Don Quijote Kan-nana Umejima Store

[Kanagawa] Don Quijote Mizonokuchi Station Front Store MEGA Don Quijote Atsugi Store MEGA Don Quijote Tomei Kawasaki Store Don Quijote Yokohama West Exit Store

Eligible Product: VALX Whey Protein 840g

Gift Details: 1 VALX Protein Shampoo Trial Pouch

Entry Requirements: Purchase of the eligible product at a participating store.

How to Enter: Access the campaign page via the QR code on the sticker attached to the eligible product, answer the survey, and upload your purchase receipt.

Eligible Participants: Those who have purchased the eligible product at a participating store and entered the campaign.

Notes:

*Limited quantity, available while supplies last.

*Please check with each store for the latest stock status.

*Campaign details are subject to change or cancellation without notice.

About VALX Protein Shampoo & Treatment

"VALX Protein Shampoo & Treatment" is a hair care series born from the concept that "hair is supported by protein," focusing on protein, the main component of hair.

It was created through a collaboration between the protein brand "VALX" and the hair & scalp care brand "VITALISM," and offers "VALX Protein Shampoo" and "VALX Protein Treatment" designed to harness the power of protein.

Combined, the shampoo and treatment contain over 10 types of protein-derived ingredients. The shampoo uses "Cocoyl Hydrolyzed Collagen K," a protein-derived cleansing agent, which gently cleanses hair and scalp while caring for hair damage.

Daily care leads to resilient hair full of shine (firm and strong hair).

About VALX

VALX is a fitness brand that pursues "authenticity" and continuously develops products and services with sufficient quantity, high quality, and at the forefront of the times. It offers supplements, apparel, training goods, and fitness gyms supervised by renowned trainer Yoshinori Yamamoto. Its YouTube channel "VALX Yoshinori Yamamoto Muscle Training University" has over 770,000 subscribers, and its total social media followers exceed 1.55 million.

https://shop.valx.jp/

About VITALISM

VITALISM has surpassed 2.85 million cumulative units sold (as of January 2026).

It is a hair & scalp care brand born from the desire at a scalp care clinic in Omotesando, Tokyo, to "enable users to foster beautiful and healthy hair by conditioning their scalp environment with daily shampoo."

"Vitalism Scalp Shampoo MEN" has ranked No. 1 in the scalp shampoo category at Don Quijote for two consecutive years. (Vitalism Scalp Shampoo M 2022 & 2023 single product sales performance).

Since then, it has expanded its product categories to include face care and body care items, growing into a total care brand.

For healthier and more beautiful hair, scalp, face, and body. The brand continues to evolve through product development that is thorough in its ingredients and formulations.

Company Profile of Hair Genius Laboratories, Inc.

Company Name: Hair Genius Laboratories, Inc.

Representative: Tomoaki Tsuda

Headquarters: 150-0001 Tokyu Plaza Omotesando 502, 4-30-3 Jingumae, Shibuya-ku, Tokyo

Business Activities: Manufacturing and sales of cosmetics, pharmaceuticals, and quasi-drugs

TEL: 0120-620-680

Official HP: https://vitalism.jp/

Instagram: https://www.instagram.com/vitalism_official/

X: https://twitter.com/VITALISM_PR

LINE: https://lstep.app/a04Hio4

TikTok: https://www.tiktok.com/@vitalism_official

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: VITALISM / VALX