Curry no Tsubo Retort Series Renewed on July 3, 2026 (Fri)

Press Alternative Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Kyoshi Kawamura), which operates the fair trade brand "The Third World Shop," will renew its popular "Curry no Tsubo Retort Series," allowing customers to easily enjoy authentic Sri Lankan curry at home. The renewed products will be released on July 3, 2026 (Fri).

This renewal aims to make the traditional Sri Lankan "Sri Lankan plate" dining experience more accessible at home by including two types of curry and chutney in one box. We propose an authentic Sri Lankan dining experience where customers can enjoy evolving flavors by mixing different curries.

These are authentic retort curries made with luxurious spices, herbs, and aromatic vegetables, without additives such as amino acids or artificial flavorings, and without wheat flour. Even amidst busy daily life with housework and work, you can enjoy a special time as if traveling to Sri Lanka from the comfort of your home.

Curry no Tsubo Retort Series

Market Background: Growing Popularity of Spice Curry and Demand for "Traveling Through Food" Experiences

In recent years, interest in authentic spice cuisine has been growing in Japan, driven by the increase in specialty spice curry shops and the enrichment of spice products for home use. Furthermore, with the rising health consciousness, attention is also expanding towards healthy meals utilizing spices.

Meanwhile, against the backdrop of rising prices and soaring travel costs, the demand for "eating out at home" to enjoy a restaurant-like experience at home, and "traveling through food" to enjoy foreign cultures and cuisines, is also expanding.

In response to these trends, The Third World Shop is renewing the "Curry no Tsubo Retort Series" as a product that allows customers to enjoy Sri Lankan food culture itself at home. We are offering a new dining proposal that allows customers to experience not just retort curry, but also local eating methods and flavor changes.

Product Development Background: We Want to Deliver the Joy of Sri Lankan Food Culture of "Mixing and Eating"

In Sri Lanka, there is a culture of serving multiple curries, side dishes, and condiments on a single plate and eating them by mixing them little by little. The charm of a Sri Lankan plate lies in enjoying the individuality of each spice and ingredient while creating new flavors by mixing them.

With this renewal, we have packaged two types of curry and chutney, which adds depth to the flavor, in one box so that this food culture can be enjoyed at home as it is. We aim to provide an experience similar to traveling in Sri Lanka and enjoying meals there.

<What is a Sri Lankan Plate?>

In Sri Lanka, different curries are made for each ingredient, such as meat curry, fish curry, and lentil curry. The common style is to serve them on one plate and enjoy them with chutney and side dishes. First, you enjoy each flavor individually, and then by mixing them little by little, the flavors of the spices and ingredients overlap, and the taste changes.

The "Curry no Tsubo Retort Series" allows you to complete an authentic Sri Lankan plate simply by pouring it over rice. You can easily experience exotic food culture even on busy days.

Characteristics of Sri Lankan Curry

1. Uses Coconut Milk

Coconut is one of Sri Lanka's representative ingredients. It is used in many dishes, including curry, and Sri Lankan curry is characterized by its mild yet well-spiced flavor based on coconut milk.

2. Healthy with Low Oil Content

While Indian curries often use ghee (butter oil), Sri Lankan curries are relatively low in oil, and the oil used is mainly coconut oil. It has a smooth texture and its deliciousness is enhanced when mixed with rice and side dishes.

3. Enjoyable Individually or Mixed

Since Sri Lankan curries are made for each ingredient, their individual characteristics stand out. The appeal is not only enjoying them individually but also discovering new flavors by mixing them.

Image: Pork Keema x Dhal Curry

Product Lineup

Curry no Tsubo Retort "Pork Keema x Dhal"

A set of pork keema curry, with its rich pork flavor and aromatic spices that stimulate the appetite, and dhal curry, characterized by the gentle sweetness of lentils, the flavor of coconut milk, and a spicy aftertaste.

[Set Contents]

- Pork Keema Curry (Medium Hot) - Dhal Curry (Medium Hot) - Chutney

Pork Keema x Dhal Curry

Curry no Tsubo Retort "Chicken x Chickpea"

A set of spicy chicken curry, with the flavor of free-range chicken and fragrant spices, and mild chickpea curry, where you can enjoy the sweetness of plump chickpeas. [Set Contents]

- Chicken Curry (Spicy) - Chickpea Curry (Mild) - Chutney

Chicken x Chickpea Curry

Curry no Tsubo Retort "Jackfruit x Dhal"

A set of Sri Lankan-style curry made with jackfruit, a tropical fruit with a tender, meat-like texture, and dhal curry. [Set Contents]

- Jackfruit Curry (Medium Hot) - Dhal Curry (Medium Hot) - Chutney

Jackfruit x Dhal Curry

Features of Curry no Tsubo Retort

Authentic Spice Curry with Rich Aroma and Deep Flavor

Made with luxurious spices, herbs, and aromatic vegetables, achieving a rich aroma and deep flavor that belies its retort format.

Uses Safe and Secure Ingredients

Employs a manufacturing method that leverages the natural power of spices and ingredients, without relying on additives such as amino acids or artificial flavorings.

Wheat Flour Free

Finished without the use of wheat flour.

Sustainable Manufacturing Through Fair Trade

The spices used in the "Curry no Tsubo" series are procured through fair trade with producers in Sri Lanka. The production partners launched a rural development project in 2000 with the desire to "revitalize Sri Lanka from its rural areas."

Through guidance on organic farming techniques and quality control, and the development of sales channels, they have created a system that allows spice farmers to produce high-value-added agricultural products and earn stable incomes. Their efforts developed to the point where the farmers themselves established a fair trade NGO in 2014.

Currently, producers are taking the lead in supporting regional agriculture and livelihoods, and working towards sustainable community development that connects to the next generation. The "Curry no Tsubo" series is delivered not only for its deliciousness but also with a fair trade system that supports producer independence and the future of the region.

Sri Lankan Producer Spices

About the "Curry no Tsubo" Series

"Curry no Tsubo" is a popular series from The Third World Shop that allows you to easily enjoy authentic spice curry. It includes the "Curry no Tsubo Paste," made with over 18 types of spices, herbs, and aromatic vegetables, as well as retort curries, coconut milk, chutney, and spices, offering products that allow customers to enjoy authentic Sri Lankan flavors at home.

All Curry no Tsubo Series Products

Product Overview

Product Name: Curry no Tsubo Retort Series

Release Date: July 3, 2026 (Fri)

Lineup:

- Pork Keema x Dhal Price: 896 yen - Chicken x Chickpea Price: 885 yen - Jackfruit x Dhal Price: 853 yen *All prices include tax

Contents: 195g Shelf Life: 2 years Sales Locations: The Third World Shop Online Shop, and participating stores nationwide, etc.

URL: https://www.p-alt.co.jp/food/retortcurry/

Company Overview

Company Name: Press Alternative Inc. Representative: Representative Director Kyoshi Kawamura Head Office Location: 2-7-10-102 Mita, Meguro-ku, Tokyo 153-0062 Business Activities: Import and sale of curry, chocolate, coffee, dried fruits, nuts, tea, oolong tea, maple syrup, wine, etc. HP URL: https://www.p-alt.co.jp/ Instagram: https://www.instagram.com/thethirdworldshop.co/

Curry no Tsubo PR Office (Sky Inc.)

Contact: Tsuyoshi Hashiba TEL: 070-1001-9212 E-mail: hashiba@skyinc.jp

We also accept inquiries for interviews, loans of products for shooting, and provision of product samples. Please feel free to contact us.