What kind of menu item is the Chochin Roast?

It's a signature dish at TOKYO Yakiniku Go where an egg yolk in special sauce is wrapped in large lean roast and finished by staff at the table.

Where can I eat the Chochin Roast?

It is available at all TOKYO Yakiniku Go locations (Main store, Hanare, 3rd branch, Kitasenju, and Kinshicho).

Tell me about the operating company.

It is operated by Proud Co., Ltd., located in Adachi-ku, Tokyo, which aims to provide memorable dining experiences through yakiniku.

TOKYO Yakiniku Go Expands Popular Limited Menu 'Chochin Roast' to All Locations

Published Jun 9, 2026 7:10 PM ・ Updated Jun 14, 2026 12:02 AM ・ 5 min read ・ Source: PR TIMES

Proud Co., Ltd., operator of TOKYO Yakiniku Go, has announced the expansion of its popular 'Chochin Roast'—previously exclusive to its Kitasenju branch—to all store locations. The experiential dish, which wraps an egg yolk marinated in a special sauce inside lean roast beef, will now be offered as a signature brand menu item in response to strong customer demand.

What is Yakiniku Go's Specialty, the 'Chochin Roast'?

The 'Chochin Roast' is a signature menu item at TOKYO Yakiniku Go, featuring an egg yolk marinated in a special sauce wrapped in a rare cut of lean roast beef. While trends like 'thick cuts', 'Instagrammable presentations', and 'yukhoe style' have gained attention in the yakiniku industry in recent years, TOKYO Yakiniku Go developed the 'Chochin Roast' in pursuit of "new value beyond just premium meat."

The development aimed to create a yakiniku experience that excites the moment you see it, livens up the moment you eat it, makes you want to take a video, and truly moves you with its taste—a yakiniku that offers both "entertainment value and authentic flavor."

A large slice of lean roast, a rich egg yolk, and the live experience of staff finishing the dish right in front of you— Regarding the egg yolk in particular, rather than simply "dipping the meat in egg yolk," the idea arose: "Wouldn't it be interesting to trap the yolk inside the meat?" Through repeated prototyping, the current style was perfected.

Becoming a Signature Menu Representing TOKYO Yakiniku Go in Response to High Demand

Previously, the 'Chochin Roast' was offered exclusively at the Kitasenju branch. However, the company received many requests from customers saying, "I want to eat this at the downtown branches too," and "Please offer it at other locations."

In response to this feedback, the dish has transitioned from a Kitasenju-exclusive "secret specialty" to a signature menu representing TOKYO Yakiniku Go, and is now available at all locations.

Moving forward, TOKYO Yakiniku Go will continue to pursue the appeal of thick-cut yakiniku while aiming to provide dining experiences that leave a lasting memory for its customers.

'Chochin Roast' Availability Locations [TOKYO Yakiniku Go Main Store] 2F Okachimachi Denshi Bldg., 5-22-8 Ueno, Taito-ku, Tokyo 110-0005 03-5816-3829

[TOKYO Yakiniku Go Hanare] 1F Rintenkan, 3-42-4 Yushima, Bunkyo-ku, Tokyo 113-0034 03-6284-2858

[TOKYO Yakiniku Go 3rd Branch] 1F HIROKOJI BLUE BLDG, 2-1-7 Ueno, Taito-ku, Tokyo 110-0005 03-5826-4760

[TOKYO Yakiniku Go Kitasenju Branch] 2-52 Senju, Adachi-ku, Tokyo 120-0034 03-6812-0529

[TOKYO Yakiniku Go Kinshicho Branch] 1F Maru Bldg. Kinshicho II, 2-6-6 Kotobashi, Sumida-ku, Tokyo 130-0002 03-6659-3894

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Source: PR TIMES
Category: New Product

TOKYO Yakiniku Go Expands Popular Limited Menu 'Chochin Roast' to All Locations

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