Announcement of the 'Gomez Rental Real Estate Information Smartphone Site Ranking'

Broadband Security, Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Takashi Takizawa; hereinafter "the Company") is pleased to announce the release of the "Gomez Rental Real Estate Information Smartphone Site Ranking" on the Gomez website (https://www.gomez.co.jp/).

Following the announcement of the Sales Real Estate Information Smartphone Site Ranking in November 2025, this investigation into rental smartphone sites revealed numerous search filters and content pieces unique to the rental market.

Notably, in light of contemporary social backgrounds, there was a trend toward incorporating search criteria that cater to diverse needs, such as those of LGBTQ individuals and the elderly. Providing easy ways for everyone to find a home they can live in with peace of mind is expected to become increasingly important in the future.

This survey also places importance on ease of search, clarity of navigation, the richness of visual information such as photos and videos, the presence of simulations and local information, the ease of inquiry and document requests, and privacy compliance (including Cookie notifications and consent for personal information acquisition).

The ranking was determined by Company analysts based on 221 survey items (up from 191 previously) across four categories: "Usability," "Information and Content," "Stability and Reliability," and "Useful Features and Services."

The results of the "Gomez Rental Real Estate Information Smartphone Site Ranking" are as follows:

[Features of Top-Ranking Sites]

Overall 1st place was awarded to LIFULL HOME'S (Operator: LIFULL). By category, it won 1st place in "Usability," "Useful Features and Services," and "Stability and Reliability," and took 2nd place in "Information and Content."
Particularly noteworthy was the search screen's functionality that allows users to adjust specific preferences flexibly while searching, enabling them to find properties without compromising their requirements. This reduces the hassle of repeating searches and allows for a smooth property hunt without decreasing the number of listings. Additionally, the match level with the user's criteria is visualized in the property list, and the detailed pages allow users to check which conditions are met in a table format, supporting user judgment with a well-integrated design.

Overall 2nd place went to At Home (Operator: At Home). By category, it took 1st place in "Information and Content" and 3rd place in "Useful Features and Services."
Its specialty lies in unique search filters such as searching for properties near universities or vocational schools, which are rare elsewhere. It also features a matching function that suggests the most suitable town based on answers to simple questions.
Furthermore, through the "Town Library," users can check abundant information and reviews, making it easier for those starting a new life in the spring to concretely visualize their future lifestyle, leading to reduced anxiety and smoother home selection.

Overall 3rd place went to iiheya net (Daito Kentaku Leasing). By category, it secured 3rd place in "Stability and Reliability."
In the property list, the update date and time can be confirmed on an hourly basis, providing users with a significant advantage by allowing them to search while always having the latest information.
Additionally, the top page features rankings for popular areas and stations, along with rent market rates by family type, providing comprehensive reference information for area selection.
Furthermore, town introductions for each area are organized concisely, making it highly convenient for users searching in areas where they lack local knowledge.

[Overall Trends]

Across rental real estate information sites as a whole, website improvement activities are intensifying. Services combining AI-driven matching functions with LINE integration are increasing to deliver optimal information to users. A key feature is the progress in initiatives emphasizing "time performance" (efficiency) to shorten the time required for searching.

On the other hand, similar to sales sites, consideration for personal information protection and explicit responses regarding Cookie acquisition cannot be said to be sufficient, and there is still room for improvement in terms of accessibility.

Moreover, although the survey was conducted during a period of high access concentration, performance challenges such as page display delays and loading failures were confirmed on multiple sites. Improving display speed and stability remains a common challenge for the entire industry.
In particular, display speed is a crucial element directly linked to user experience, and continuous improvement is required on all screens, including search results and property details, not just the top page.

Furthermore, on property detail pages, information regarding vacancy status and move-in availability...