Transforming Wait Times into Freer Time: Brave Technology Renews Corporate and 'matoca' Service Sites

Brave Technology Inc. (Headquarters: Nagareyama City, Chiba Prefecture; Representative Director: Satoru Isomoto; hereinafter 'the Company'), which develops and provides a queueing system enabling waitlist and notification via LINE, has completely renewed its corporate site and the service site for its flagship queueing service, 'matoca'.
Under the concept of 'We Design Time', the new corporate site has been redesigned to intuitively and clearly communicate our business, strengths, value proposition, and corporate stance. We have comprehensively reviewed the information architecture and navigation to ensure that those interested in our company—including corporate clients considering implementation, business partners, and job seekers—can quickly and accurately access the information they need.
Furthermore, the service site for matoca has been revised to convey that the service is no longer confined to being a restaurant queueing system. It now highlights its extensive use across a wide range of industries such as retail, healthcare, government, and events, while showcasing the satisfaction derived from utilizing LINE.

Click here for the new corporate site

Click here for the new matoca service site

Background of the Renewal: To convey not just 'what we do,' but 'why we design time'

The Company has been operating with 'We Design Time' as its mission, primarily developing the LINE-based queueing service 'matoca' and the notification-specialized service 'yoboca'. As our previous corporate site consisted of only a single page, we were unable to adequately organize the expanding information that accompanied the growth of our business and organization. Consequently, it was difficult to fully communicate 'what kind of company Brave Technology is,' 'what value we provide,' and 'why we focus on time.'
Wait time is not simply blank time. For stores and facilities, it means operational burden and lost opportunities; for users, it is often a time of anxiety and stress.
The Company aims to transform these on-site time-related challenges into freer, more meaningful time through technology.
This renewal is not just a design refresh, but a restructuring of our information architecture to accurately convey Brave Technology's current business, philosophy, technical capabilities, and value proposition. We have updated the site so that various stakeholders—such as corporate personnel considering implementation, business partners, job seekers, and media personnel—can quickly and accurately access the information they need.

Renewal of the 'matoca' Service Site: A service addressing queueing challenges across various on-site environments beyond restaurants

Alongside the corporate site, we have also renewed the service site for our flagship service, 'matoca'.
matoca is a queueing and notification support service that utilizes LINE. End-user customers do not need to download a dedicated app; they can join the queue and receive notifications directly on LINE. Meanwhile, stores and facilities can reduce the burden of reception duties and notification management.
Previously, matoca was widely recognized as a queueing service for restaurants. However, it is now being utilized in various settings, including medical institutions, administrative offices, retail stores, and event venues.
The new service site has been restructured to better communicate the expansion of these use cases. It clearly shows how the use of LINE makes the service easy for customers to understand and easy for on-site staff to adopt.

Key Points of the Renewal

(1) Information design that communicates 'What Brave Technology does'

We have organized our mission, business description, and message from the representative to clearly communicate our significance and values as a company that 'designs wait time.' The goal is to intuitively show that we are not just a company that makes queueing and notifications more efficient, but a company that transforms the wait times generated on-site into better experiences.

(2) More concrete visualization of business contents and value proposition

We have organized our two main pillars—the SaaS business and the solution development business. Centered around our flagship services 'matoca' and 'yoboca', we have clearly presented the kinds of on-site challenges we address and the technologies we use to support their resolution.
The structure also conveys the expanding range of implementation scenarios, such as restaurants, medical institutions, administrative offices, and event venues.

(3) Clearer communication of 'matoca' use cases and value proposition

The matoca service site now extends beyond the framework of a queueing service for restaurants.