Full Balance Inc. Becomes a Wholly Owned Subsidiary of Appirits Inc.

From left: Junji Wada, President, CEO & Executive Officer of Appirits Inc.; Minoru Kakuma, Chairman of the Board of Full Balance Inc.; Mao Harada, Representative Director of Full Balance Inc.

Full Balance Inc. (hereinafter referred to as "the Company") is pleased to announce that it has become a wholly owned subsidiary of Appirits Inc. through the acquisition of the Company's shares by Appirits Inc., and has joined the Appirits Group.

With the mission of "Maximizing the growth and success of creators and sellers," the Company has provided integrated support for EC businesses, from the design and construction of EC sites centered on Shopify to operation and growth support. Leveraging the expertise cultivated as a Shopify Platinum Partner, we have supported the EC businesses of customers in various industries and scales, accumulating a wealth of achievements.

Through this group participation, we will build a support system capable of responding to a wider range of needs by combining the Company's knowledge and achievements in the EC domain with the technical and business infrastructure such as web system development, marketing, security, and infrastructure possessed by the Appirits Group.

Moving forward, we will continue to strive to provide services that contribute to our customers' business growth while leveraging the strengths of both companies.

Comments from Both Companies

Junji Wada, President, CEO & Executive Officer, Appirits Inc.

By making Full Balance Inc., a top-tier partner of Shopify, the world's largest cloud-based EC platform, a subsidiary, we can now offer an EC concierge service that allows for the immediate launch of fan-engagement EC and campaign EC, and the instant proposal and provision of optimal EC solutions by combining numerous Shopify apps.

Compared to the conventional system of listening to client requirements and building optimal EC from scratch, we can now offer services that are extremely advantageous in terms of delivery time and cost. By combining our marketing services, security services, and other offerings, we have high expectations for developing a broad customer base.

With the rise of AI, it has become difficult for traditional labor-intensive system development companies to survive. We believe this is an era where it is necessary to gather such services and propose timely systems and services to customers through optimal combinations.

We will continue to pursue such initiatives and strive to improve the corporate value of the entire group.

Mao Harada, Representative Director, Full Balance Inc.

This full acquisition is a major step towards a new stage of growth for Full Balance, and we believe it is a new start for providing even greater value to our customers.

Since taking over the representative role from founder Minoru Kakuma, I have worked on the growth of our business and organization with the support of our employees, customers, and partner companies. In addition to the expertise in EC construction and growth support centered on Shopify that we have cultivated so far, we have now established a system that can provide higher value to our customers by combining it with the group's technological capabilities and business foundation.

We will continue to be a partner that supports our customers' business growth, not just a company that builds EC sites. Each of our employees will enjoy challenges, cherish their commitment to craftsmanship, and continue to create new value by growing together with our customers and partner companies.

Kenta Ikeda, Director, Full Balance Inc.

Full Balance has been engaged in building and supporting EC sites using Shopify, with the mission of "Maximizing the growth and success of creators and sellers."

With the advancement of AI technology and changes in purchasing behavior, convenience is improving, but the field of EC site construction and growth support is entering an era that demands more advanced and multifaceted expertise.

To respond quickly and flexibly to the changing market environment and achieve sustainable growth, we are convinced that it is a necessary change for us to combine our strengths as a group and build a solid support system.

To realize our desire to "not only increase sales, but also convey brand value and contribute to the improvement of customer experience," we will continue to strive for new value creation as a partner deeply involved in our customers' business growth.

Mao Harada, Representative Director, and Kenta Ikeda, Director, Full Balance Inc.

About Parent Company (Appirits Inc.)

Company Name

Appirits Inc.

Location

Shibuya Sakura Stage Shibuya Tower 24F, 1-1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-6224

Established

July 2000

Representative

Junji Wada, President, CEO & Executive Officer

Stock Exchange Listing

Tokyo Stock Exchange Standard (Code: 4174)

Business Activities

Planning, operation, and development of web services / Planning, development, and operation of online games / Consulting and access analysis for web services / Construction, maintenance, and monitoring of system infrastructure

URL

https://appirits.com/

About Full Balance Inc.

Company Name

Full Balance Inc.

Location

4-26-10 Naka-ochiai, Shinjuku-ku, Tokyo

Established

January 19, 2004

Representative

Mao Harada, Representative Director

Capital

4,000 thousand yen

Business Activities

Contract development, operation, and maintenance of EC sites utilizing Shopify, D2C support

URL

https://fbl.jp/