Announcement of Top Partner Agreement with Hitachi Construction Machinery Co., Ltd.

Football Club Mito Hollyhock has entered into a new Top Partner agreement with Hitachi Construction Machinery Co., Ltd. The contract details for the 2026/27 season include advertising on the top team's uniforms, various advertisements at home game venues, various advertisements in official SNS posts, and the hosting of a "Thanks Match." Further details regarding each item will be announced at a later date. The contract period is from July 1, 2026.

Masafumi Senzaki, Executive Officer, President and COO of Hitachi Construction Machinery Co., Ltd., stated: "We at Hitachi Construction Machinery plan to change our company name to LANDCROSS Co., Ltd. from April 2027 and our corporate brand from HITACHI, which we have used since our founding, to LANDCROS. We are entering a new stage of challenge. This fiscal year, we have begun our challenge to become a top three player in the industry. Sharing the same hometown and embarking on new challenges almost simultaneously, and challenging the world from Ibaraki – there are many commonalities between us at LANDCROS and Hollyhock. We are also supported by highly passionate partners and supporters. As partners with shared aspirations, we want to challenge the world together from Ibaraki."

Ko Kojima, Representative Director and President of Football Club Mito Hollyhock, stated: "Mito Hollyhock has signed a new Top Partner agreement with Hitachi Construction Machinery starting from the 2026/27 season. We are deeply grateful for their strong support in our new stage of challenge as a top-tier partner company. Mito Hollyhock, with its brand promise 'New Original Scenery in This Town,' and Hitachi Construction Machinery, which has a core factory in Ibaraki Prefecture and a vision of 'Rich Earth, Rich Town for the Future,' share very close values and worldviews. We believe this partnership, 'GO J1 to GO ASIA,' will be one to watch."

Company Overview: Name: Hitachi Construction Machinery Co., Ltd. Location: 2-16-1 Higashi-Ueno, Taito-ku, Tokyo Representative: Masafumi Senzaki, Executive Officer, President and COO Business Overview: Manufacturing, sales, rental, and after-sales service of construction machinery, transport machinery, and environmental-related products. URL: https://www.hitachicm.com/global/ja/