Announcing the Release of a Summer Gift Set Featuring Original Gelato

Fortuna Inc. (Shibaura, Minato-ku, Tokyo; CEO: Sumito Nakamichi) will sell a gift set of original gelato made at the specialized gelato workshop Fabrica f'effe as a summer O-chugen gift on the Delsole online shop from Wednesday, July 1, 2026, to Saturday, August 15, 2026.

**[Event Outline]**

- **Name:** Buono (Delicious) Gelato Gift Fair 2026 until Obon
- **Dates:** Wednesday, July 1, 2026, to Saturday, August 15, 2026
- **Retailer:** DELSOLE Online Shop
- **Product:** Assortment of gelato from Fabrica f'effe
- **URL:** https://delsole.bar/shop/e-shop/
- **Organizer:** Fortuna Inc. (Fabrica f'effe)
- **Cooperation:** KRG Inc.

**[About Fabrica f'effe's Gelato]**

'Fabrica f'effe' is a gelato development and manufacturing base established in 2013 by 'Fortuna Inc.,' which operates a food and beverage business centered on the operation and expansion of the Italian bar 'Delsole.' The 'Artisan Workshop,' which served as the sweets division of 'Delsole,' relocated to Kita-Shinagawa in 2023 and has been strengthening its B2B business, developing products with restaurants, producers, and major corporations. By creating an average of 100 new recipes per year, it is accelerating improvements in quality and vitality. Last summer (2025), it was responsible for making the gelato for the cafeteria at the Italian Pavilion of the 'Expo 2025 Osaka.' Riding that momentum, it has successfully held events and related projects at major department stores in the Kansai region, steadily expanding its presence and increasing its recognition.

**[Why recommend gelato for O-chugen?]**

Because gelato is the perfect item for Japan's 'O-chugen' summer gift-giving tradition. A gift of 'refreshing' and 'cool' gelato, which makes full use of the blessings of Japan's rich natural landscapes (vegetables, fruits, water) as ingredients, is a perfect token of gratitude and consideration that complements the 'Japanese summer' of the Reiwa era, which continues to see record-breaking heatwaves. Also, since gelato is a 'frozen dessert' that must be stored in the freezer, a major advantage is the convenience for the recipient, who can enjoy it at their preferred timing without rushing. Incidentally, while gelato gives the impression of 'summer,' the 'Gelato Day' established by the 'Japan Gelato Association' is actually August 27, just before 'autumn,' when many of the vegetable and fruit ingredients are harvested. Therefore, the 'peak season' for gelato can effectively be said to be after O-chugen, towards the end of the late summer greeting season. A gelato assortment, which can also carry the sentiment of 'wishing for a more fruitful relationship from autumn onwards,' may just be the optimal solution for an O-chugen gift.

**[Why promote Fabrica f'effe's gelato?]**

Because 'Fabrica f'effe's' gelato is a representative 'frozen dessert' of Japan (Italian gelato) that has received high 'praise' from Italy itself. Among the founding members of 'Fortuna' is a craftsman (gelatiere) who learned the techniques in 'authentic' Italy in the early 1980s when gelato first landed in Japan and spread the authentic taste domestically immediately after returning. He also served as an instructor at the establishment of the 'Japan Gelato Association,' which was responsible for creating 'Gelato Day.' The gelato from 'Fabrica f'effe,' which rightfully inherits the recipes and know-how of such a legend, is a masterpiece that can be called more than 'authentic'—it's the 'real thing.' In fact, even under the current system, they are entrusted with making the gelato for the cafeteria at the Italian Pavilion of the 'Expo 2025 Osaka,' a role that can only be filled by 'craftsmen' and 'workshops' certified by the Italian government. As a bridge between Italy and Japan, deeply and long involved in gelato culture, a gift set of 'Fortuna' brand gelato will surely be a special gift that also recalls the excitement and energy of the Expo just one year ago, delighting the recipient.

**[Why sell it at Delsole?]**

Because 'Delsole' is the origin of 'Fabrica f'effe' and the base from which its appeal can be fully communicated to general users. As mentioned earlier, the gelato made at the B2B 'Artisan Workshop' (Fabrica f'effe) is, like the espresso made from espresso beans wholesaled by 'Fortuna' (from Italy's Mirani company), a popular 'favorite' on the cafe & sweets menu at each 'Delsole' store. Therefore, when selling gelato and espresso beans as B2C packaged products to the general public, the point of sale is a dedicated page on the 'Delsole' official website, and naturally, the packaging is also unified with the 'Delsole' logo.