FISH PASS, an electronic fishing license service operated by Fish Pass Inc. (Headquarters: Sakai City, Fukui Prefecture, Representative Director: Narihiro Nishimura, hereinafter "Fish Pass"), will hold the "Summer Fishing Life Support Campaign Part 2" from Wednesday, July 1, 2026, to Friday, July 31, 2026. Users who purchase fishing licenses (day passes, annual passes, or common passes) for 1,000 yen or more through Fish Pass during the campaign period will be entered into a drawing for luxury prizes.
▼Campaign Details & Application Here https://www.fishpass.co.jp/news/archives/35572
Background of the Campaign
Fish Pass is an electronic fishing license service that allows users to purchase fishing licenses for rivers, lakes, and other bodies of water via smartphone, and is expanding its service areas in cooperation with fishing cooperatives nationwide. To coincide with the peak summer season, when demand for outdoor leisure activities like Ayu fishing and stream fishing increases, this campaign was planned to express gratitude to users and to allow more people to experience the appeal of fishing.
Following numerous requests during the previous campaign to "participate not only with annual and common passes, but also with day passes," the eligibility criteria have been reviewed, and day passes (1,000 yen or more) have been newly added as eligible. This makes the campaign more accessible to casual users who enjoy fishing on a single occasion.
Campaign Overview
Campaign Name: Summer Fishing Life Support Campaign Part 2
Period: From Wednesday, July 1, 2026, to Friday, July 31, 2026 (for completed payments)
Eligible Products: Fishing licenses (annual passes, common passes, day passes) purchased through Fish Pass for 1,000 yen or more.
How to Apply: After purchasing an eligible fishing license through the Fish Pass app, simply complete the application by entering the required information, such as "member number," and your desired prize on the dedicated application form.
Winner Announcement: Winners will be announced via prize shipment (scheduled to be shipped sequentially from mid-August 2026).
Prize Lineup (Choose one at the time of application)
[A Prize] Japan Travel Gift Card (15,000 yen value) | 3 winners selected by drawing
A versatile travel gift card that can be used for fishing trips or for creating summer memories with family and friends.
[B Prize] Snow Peak HOME & CAMP Burner (Black) | 5 winners selected by drawing
A stylish tabletop gas stove with a compact storage design for its trivets. Ideal for breaks at fishing spots or for outdoor cooking.
[C Prize] Meat Gift Certificate (5,000 yen value) | 20 winners selected by drawing
A meat gift certificate usable at affiliated stores nationwide. Enjoy a luxurious BBQ with family and friends after a day of fishing.
About "FISH PASS (Fish Pass)"
FISH PASS is an electronic fishing license service that allows users to purchase fishing licenses for rivers and lakes from their smartphones. It partners with fishing cooperatives nationwide and is sequentially expanding its service areas. With the concept of "Making your usual fishing safe, secure, and convenient," it aims to realize a sustainable fishing experience.
<Key Features>
- Purchase fishing licenses anytime, anywhere, 24/7 - Purchase without worrying about finding a store or its business hours - Automatic notification to fishing cooperatives - enjoy fishing comfortably without being approached - Prevents loss of fishing licenses through digital management - Check fishing spot information, water level information, and fishing zones on your smartphone - Supports safe fishing by notifying of dam releases and sudden water level rises - All fishing licenses include automatic personal accident insurance (no additional charge)
▼ Fish Pass Service Site (Fishing License Purchase & Fishing Spot Information) https://www.fishpass.co.jp/
Campaign Page
https://www.fishpass.co.jp/news/archives/35572
App Overview
App Name: FISH PASS Free download available from the App Store / Google Play App Store: https://apps.apple.com/jp/app/fishpass/id1196587000 Google Play: https://play.google.com/store/apps/details?id=jp.co.fishpass.a.nav&hl=ja&gl=US Main Functions: Digital fishing license purchase, fishing spot/water level information check, disaster prevention notifications, automatic insurance coverage
Company Profile
Company Name: Fish Pass Inc.
Address: 3-7-1-16 Kumodo, Maruoka-cho, Sakai City, Fukui Prefecture
Representative: Narihiro Nishimura, Representative Director
Established: October 2016 Business Activities: Planning, development, and operation of the online fishing license app "Fish Pass," environmental DNA survey business Service Site: https://www.fishpass.co.jp/
Corporate Site: https://fishpass.jp/
Contact for Inquiries
Fish Pass Inc. Public Relations
Phone: 0776-67-7335
Email: press@fishpass.co.jp
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: FISH PASS / Google Play / App Store