Revived as a Limited-Time Event Due to Popular Demand: Online Experiential Museum 'FANCL LAND' Opens in Preview on June 16, with Content Rolling Out Gradually

FANCL Co., Ltd. will open 'FANCL LAND' (URL: https://www.fancl.co.jp/fanclland/index.html), an online experiential museum hosted on FANCL Online, for a limited period from Tuesday, June 16 to Monday, August 17. The event will be divided into two phases: a pre-opening teaser period from June 16 to July 15, and the main event period from Thursday, July 16 to August 17, offering customers immersive brand experiences through diverse content.

First launched last year and warmly received by many customers, this initiative returns for its second summer, refreshed and renewed.

'FANCL LAND' is an online experiential platform where customers can participate through submissions and voting, playfully discovering FANCL's products and services. This year's theme is 'Relatable! Discover! An Experiential Museum'.

From June 16 to July 15 (teaser period), FANCL will collect customer stories themed around summer daily life, such as 'Things I Want to Try This Summer', 'Summer Oops Moments', and 'Summer Memories'. Participants will help co-create the website. Additionally, those who submit stories will have the chance to receive an early-bird coupon worth up to ¥3,000 off.

From July 16 to August 17 (main period), FANCL will launch the 'Great Summer Relatability Expo', featuring content based on customer submissions, enabling natural product discovery through shared experiences and voting. Throughout the event, multiple engaging campaigns will run, including the no-losers 'Fortune Box' (offering up to 1,000 points), a sale with discounts up to 50% on popular and 'FANCL LAND'-exclusive sets (with free shipping), the 'Subscription VIP Room' for registered subscribers offering special pricing and stamp rally rewards, and the 'Favorite Product General Election'—a participatory campaign that previously gathered around 60,000 votes—where top-voted products will later receive bonus points.

Under its long-term business vision 'FANCL Vision 2035 (FV2035)', FANCL is advancing an omnichannel strategy that integrates direct sales, company-operated stores, and digital touchpoints to deepen customer relationships. 'FANCL LAND' is designed not just as an online shopping benefit, but as a new engagement point where customers can participate, enjoy, empathize, and deepen their understanding of the brand and products.

Moving forward, FANCL will continue to create natural encounters with its products and services by closely aligning with each customer's lifestyle and interests, enhancing brand experiences across online and offline channels.

[Main Contents of 'FANCL LAND']

Teaser Period: June 16 (Tue) – July 15 (Wed)

Summer-Themed Story Collection:

FANCL invites customers to share personal stories on themes like 'Summer Goals', 'Summer Slip-ups', and 'Summer Memories'. Selected submissions will be featured in the main content launching on July 16, co-creating 'FANCL LAND' with customers. Submitters can also participate in a campaign to receive an early-bird coupon worth up to ¥3,000 off.

Main Period: July 16 (Thu) – August 17 (Mon)

Fortune Box:

Choose your favorite box for a no-losers chance to win up to 1,000 points. Participants can enter up to three times during the event.

Sale:

Enjoy discounts of up to 50% on a special sale featuring popular products and 'FANCL LAND'-exclusive sets. Shipping is free.

Subscription VIP Room:

An exclusive program for subscription service users, offering special-priced sets and stamp rally rewards.

Favorite Product General Election:

A participatory campaign where customers vote for their favorite FANCL products. Top-voted products will later qualify for bonus points.

The Great Summer Relatability Expo:

An interactive content zone where customers can discover products through relatable summer-themed stories and voting, fostering empathy and discovery.

[Features of the Experiential Museum 'FANCL LAND']

Designed for Natural Product Discovery Through Experience

Centered on the theme of 'Relatable and Discoverable Experiences', the museum is designed so customers naturally encounter products that suit them as they explore the content. Instead of presenting product information in lists, the experience begins with everyday insights and shared relatability.

New Engagement Through Participatory Content

Seasonal voting and submission campaigns will run throughout the event. By actively participating and enjoying, customers will feel closer to the products and brand.

Refreshed Design for Comfortable Navigation

With attention to FANCL's brand colors, the design has been refined to a more sophisticated tone. Emphasis on readability, ease of information access, and smooth navigation aims to deliver an experience that balances fun and comfort.