Skincare Brand 'SAICHA' Announces New Limited Sales Strategy at 'La Carpe Fes 2026' in Response to Supply Constraints of Rare 'Tea Seed' Resource
Key facts
- Skincare Brand 'SAICHA' Announces New Limited Sales Strategy at 'La Carpe Fes 2026' in Response to Supply Constraints of Rare 'Tea Seed' Resource
- Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.
- Source: PR Times
- Date: May 14, 2026
Direct answer
Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.
- Citation
- Skincare Brand 'SAICHA' Announces New Limited Sales Strategy at 'La Carpe Fes 2026' in Response to Supply Constraints of Rare 'Tea Seed' Resource (May 14, 2026), PR Times
- Source
- PR Times
- Date
- May 14, 2026
Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 01:00
- 🔍 Collected: May 13, 2026 at 16:32
- 🤖 AI Analyzed: May 13, 2026 at 19:42 (3h 10m after Collected)
P.S. International Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman, President & CEO: Naota Hamaguchi) will announce a rebranding and a shift to a limited distribution and quantity sales policy for its skincare brand 'SAICHA' at the 9th My Organic Friends Fes 2026 (La Carpe Fes 2026), held from May 22 (Fri) to 24 (Sun), 2026, at WITH HARAJUKU HALL, in response to raw material limitations caused by climate change.
'La Carpe Fes' is an event where visitors can experience the value of their choices through hands-on activities, themed around sustainable living and wellness beauty.
At this event, 'SAICHA' will communicate its rebranding strategy to address natural resource limitations and rethink its supply methods, along with the specific changes in its sales approach.
■Exhibition Booth Location
No. 36 SAICHA
The first day, May 22 (Fri), is a business negotiation day for media and buyers, but on May 23 (Sat) and 24 (Sun), the general public can also enter and purchase products on the spot.
*Paid/Advance registration required
La Carpe Fes Overview
A festival proposing sustainable living and wellness beauty for the future of the earth and people.
La Carpe Fes is a place to experience how a wellness lifestyle leads to a healthy mind and body, and at the same time, connects to the future of the planet. Each person's choice circulates to society and the future. We create such a way of being together with brands, people, and regions.
Source: https://lacarpe.jp/fes/fes2026
Event Name: My Organic Friends Fes 2026 (La Carpe Fes 2026)
・May 22, 2026 (Fri) 11:00-19:00
Business Negotiation Day (Media/Buyers only)
*Free/Invitation only (Reservation required)
・May 23, 2026 (Sat) 10:00-18:00
・May 24, 2026 (Sun) 10:00-17:00
Public Days (Paid/Advance registration required, Admission fee 500 yen)
Ticket Site: https://lacarpefes.peatix.com/events
Venue: WITH HARAJUKU HALL (3F, 1-14-40 Jingumae, Shibuya-ku, Tokyo)
Access: 1-minute walk from Harajuku Station on the JR Yamanote Line
Official Website: https://lacarpe.jp/fes/fes2026
Organizer: La Carpe
'SAICHA' Beauty Oil Using 'Tea Seeds' from Abandoned Farmland
'SAICHA' is a skincare brand that designs its value based on the premise of limitation, using the rare resource of 'tea seeds' grown on abandoned farmland in Shizuoka Prefecture, Japan's largest tea-producing region.
The main raw material, tea seeds, is a rare natural resource affected by climate and the natural environment.
At 'SAICHA', we cherish this limited blessing and create our products based on the philosophy of 'protecting quality' rather than 'increasing quantity'.
We also pay attention to formulation design that is easy to continue using daily while utilizing naturally derived ingredients.
As an entity that connects nature, people, and society, we aim to be a brand that nurtures sustainable value.
Official Website: https://www.saicha.jp/
Official Instagram: https://www.instagram.com/saicha.jp/
One Drop from Two Seeds, Rare First-Press 'Tea Seed' Oil
The brand's iconic 'CH Facial Oil' is a beauty oil that uses first-press tea seed oil*¹, from which only one drop can be extracted from just two tea seeds.
To make the most of the limited raw materials, it is bottled with minimal processing.
One bottle uses approximately 400 tea seeds.
It has passed an efficacy evaluation test for making fine lines caused by dryness less noticeable, providing moisture and firmness to the skin.
Furthermore, the formulation is designed with consideration for sensitive skin*², aiming for a user-friendly experience that can be easily incorporated into daily skincare.
*¹ Camellia Sinensis Seed Oil (moisturizing ingredient) *² Patch tested / Does not guarantee that skin trouble will not occur for everyone
SAICHA CH Facial Oil 20mL / 5mL
Sales Price: 20mL 5,940 yen (tax incl.) / 5mL 1,980 yen (tax incl.)
Ingredients: Camellia Sinensis Seed Oil (moisturizing ingredient)
Product Page: https://www.saicha.jp/products
About the Rebranding and Shift to Limited Sales
On May 23, 2026 (Sat), 'SAICHA' will advance to the next stage.
We will implement a rebranding to respond to raw material limitations due to climate change, and from May 2, 2026
'La Carpe Fes' is an event where visitors can experience the value of their choices through hands-on activities, themed around sustainable living and wellness beauty.
At this event, 'SAICHA' will communicate its rebranding strategy to address natural resource limitations and rethink its supply methods, along with the specific changes in its sales approach.
■Exhibition Booth Location
No. 36 SAICHA
The first day, May 22 (Fri), is a business negotiation day for media and buyers, but on May 23 (Sat) and 24 (Sun), the general public can also enter and purchase products on the spot.
*Paid/Advance registration required
La Carpe Fes Overview
A festival proposing sustainable living and wellness beauty for the future of the earth and people.
La Carpe Fes is a place to experience how a wellness lifestyle leads to a healthy mind and body, and at the same time, connects to the future of the planet. Each person's choice circulates to society and the future. We create such a way of being together with brands, people, and regions.
Source: https://lacarpe.jp/fes/fes2026
Event Name: My Organic Friends Fes 2026 (La Carpe Fes 2026)
・May 22, 2026 (Fri) 11:00-19:00
Business Negotiation Day (Media/Buyers only)
*Free/Invitation only (Reservation required)
・May 23, 2026 (Sat) 10:00-18:00
・May 24, 2026 (Sun) 10:00-17:00
Public Days (Paid/Advance registration required, Admission fee 500 yen)
Ticket Site: https://lacarpefes.peatix.com/events
Venue: WITH HARAJUKU HALL (3F, 1-14-40 Jingumae, Shibuya-ku, Tokyo)
Access: 1-minute walk from Harajuku Station on the JR Yamanote Line
Official Website: https://lacarpe.jp/fes/fes2026
Organizer: La Carpe
'SAICHA' Beauty Oil Using 'Tea Seeds' from Abandoned Farmland
'SAICHA' is a skincare brand that designs its value based on the premise of limitation, using the rare resource of 'tea seeds' grown on abandoned farmland in Shizuoka Prefecture, Japan's largest tea-producing region.
The main raw material, tea seeds, is a rare natural resource affected by climate and the natural environment.
At 'SAICHA', we cherish this limited blessing and create our products based on the philosophy of 'protecting quality' rather than 'increasing quantity'.
We also pay attention to formulation design that is easy to continue using daily while utilizing naturally derived ingredients.
As an entity that connects nature, people, and society, we aim to be a brand that nurtures sustainable value.
Official Website: https://www.saicha.jp/
Official Instagram: https://www.instagram.com/saicha.jp/
One Drop from Two Seeds, Rare First-Press 'Tea Seed' Oil
The brand's iconic 'CH Facial Oil' is a beauty oil that uses first-press tea seed oil*¹, from which only one drop can be extracted from just two tea seeds.
To make the most of the limited raw materials, it is bottled with minimal processing.
One bottle uses approximately 400 tea seeds.
It has passed an efficacy evaluation test for making fine lines caused by dryness less noticeable, providing moisture and firmness to the skin.
Furthermore, the formulation is designed with consideration for sensitive skin*², aiming for a user-friendly experience that can be easily incorporated into daily skincare.
*¹ Camellia Sinensis Seed Oil (moisturizing ingredient) *² Patch tested / Does not guarantee that skin trouble will not occur for everyone
SAICHA CH Facial Oil 20mL / 5mL
Sales Price: 20mL 5,940 yen (tax incl.) / 5mL 1,980 yen (tax incl.)
Ingredients: Camellia Sinensis Seed Oil (moisturizing ingredient)
Product Page: https://www.saicha.jp/products
About the Rebranding and Shift to Limited Sales
On May 23, 2026 (Sat), 'SAICHA' will advance to the next stage.
We will implement a rebranding to respond to raw material limitations due to climate change, and from May 2, 2026
FAQ
What are the key facts in this article?
Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.
What is the direct answer?
Skincare brand 'SAICHA' has announced a rebranding and a revamp of its distribution network due to supply constraints of its rare raw material, 'tea seeds,' caused by climate change. The new policy, shifting to limited sales, will be unveiled at an event starting May 22, 2026.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000185.000005458.html | May 14, 2026