B-Style Media Co., Ltd., which operates the job site "Shufu JOB" within the B-Style Group (Head office: Shinjuku-ku, Tokyo; Representative Director and President: Seibun Ishibashi), began broadcasting TV commercials in the Kanto, Kansai, Chukyo, and Fukuoka areas starting May 11, 2026.
▼ Kanto, Kansai, Chukyo, and Fukuoka Areas "Shufu to Booco Bucho v2" Working Hours/Days Episode 15 seconds
▼ Kanto Area "Shufu to Booco Bucho v2" Close to Home/Remote Work Episode 15 seconds
▼ Chukyo and Fukuoka Areas "Shufu to Booco Bucho" Shift/Work Location/Balance Episode 15 seconds
Continuing from the previous series, the story features "Manager Booco," the PR manager of "Shufu JOB" and an original character, supporting individuals struggling with job hunting.
This commercial starts with the realistic concerns of "shufu" (housewives/husbands) who face limitations in working conditions due to various circumstances such as childcare or nursing care, making job searching difficult. "Manager Booco" appears as a reliable ally, gently empathizing and introducing the convenient features of "Shufu JOB" to provide concrete solutions tailored to each individual's situation.
In the final scene, a previously struggling shufu finds a perfect workplace and is depicted working vibrantly. This conveys the message that "even with time or condition constraints, one can achieve their own preferred work style."
TV Commercial Outline Broadcast start date: Monday, May 11, 2026 Broadcast areas: 《Kanto》 Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi 《Kansai》 Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama 《Chukyo》 Aichi, Gifu, Mie 《Kyushu》 Fukuoka
Manager Booco Profile Name: Booco Position: Manager Job: Shufu JOB Public Relations Manager Birthday: April 27 Manager Booco is incredibly experienced! It seems she has experienced over 100 types of jobs?! ・Profile Page https://part.shufu-job.jp/news/book/15713
Announcement of Special Campaign for Companies Commemorating TV Commercial Broadcast In response to an increase in designated search queries due to the TV commercial broadcast, we have prepared a special campaign for companies to utilize discounted placements on the site's top page. As site visits increase due to the CM effect, placing job information on the top page is expected to attract more job seekers' attention and increase application numbers. Please take advantage of this opportunity.
Campaign Overview 1. Discount on site top page option ・Nationwide target: Discounted option price ・Area-limited (Aichi, Gifu, Mie, Shizuoka, Fukuoka): Application fee 40% OFF!
※ Please see here for campaign details <Contact for campaign inquiries> [Shufu JOB Management Office] TEL: 0120-989-503 E-mail: contact.b@shufu-job.jp
What is Shufu JOB? If you're looking for work as a shufu, Shufu JOB is the place! It's full of job information welcoming shufu, from part-time and temporary work to full-time employees, contract work, and dispatch work! It's a job site for housewives and husbands where you can search by conditions that are appealing to shufu. ⇒https://part.shufu-job.jp
<<Awarded the Minister of Health, Labour and Welfare Award at the 3rd Japan Service Awards>> https://service-award.jp/result_detail03/labor01.html
What is B-Style Group? Under the PURPOSE of "creating value tailored to the times," B-Style Group is committed to solving societal problems and inconveniences faced by people in each era through innovative businesses. Since its establishment, it has focused on human resource service businesses such as "Shufu JOB," which has created employment for over 200,000 housewives, and "Smart Career," which realizes diverse work styles × high careers, while also engaging in business automation support, aiming to achieve the future VISION of "happiness for all involved."
FACT BOX
- Source: PR TIMES
- Category: キャンペーン