[June 5th is Logo Day] The 17th Logo Mark of the Year: Best Logos in 5 Categories, Including 'Logos You Understand in 1 Second' and 'Logos That Look Pleasant to Touch', Reflecting the Social Trends of 2026, Announced!

Biz-Up Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masanobu Tsukui), Japan's leading logo-specialized design company with a track record of 28,000 client projects and celebrating its 20th anniversary this year, has announced the 17th edition of its annual event, the 'Logo Mark of the Year'.

Since its inception in 2010, this event has been held with the philosophy of 'not competing over the superiority or inferiority of logos, but praising logos that reflect the social trends of the year and wishes for the coming year.' This time, 82 companies were nominated from among clients who commissioned logo creation from Biz-Up between October 2025 and March 2026 and adopted the designs. Based on social trends over the past year, five categories were established, and the best logos for each category were selected based on a survey of 300 general consumers.

■ The 17th Logo Mark of the Year: Best Awards in 5 Categories

1. Most 'Understandable in 1 Second' Logo Category
[Selection Background] The past year saw the popularity of reels and short videos, primarily on social media, highlighting the importance of conveying interesting information in a short time. This is a fundamental point of logos and was set as a theme fitting for a return to the origins of this award.
[Best Award] Winteat Co., Ltd. (Vote share: 18.9%)

2. Most 'Looks Pleasant to Touch' Logo Category
[Selection Background] The revival of sticker albums and the 'Bombon Drop' craze, among others, have intensified the puffy sticker boom. Items with enjoyable textures and tactile sensations, such as bag charms and mini pouches, have gained attention, leading to the establishment of this category.
[Best Award] Haneuni Pharmacy (Vote share: 28.6%)

3. Most 'Wild' Logo Category
[Selection Background] It was a year when sightings of wild animals like bears and deer were reported daily, drawing attention to their power and threat. This category also references the announcement of 'Kuma' (bear) as the 'Kanji of the Year' at the end of 2025.
[Best Award] Takahashi Meat Shop (Vote share: 39.4%)

4. Most 'Emotionally Stirring (Emoi)' Logo Category
[Selection Background] This category symbolizes a year marked by emotionally stirring 'emoi' events, such as the 'Rikuryu' pair winning a gold medal in figure skating at the Milan-Cortina Winter Olympics, the hit song 'Suki Sugite Horobu' by M!LK, and the popularity of the love reality show 'Love Joto'.
[Best Award] Smile Place LLC (Vote share: 18.1%)

5. Most 'Cheerful' Logo Category
[Selection Background] In 2026, where efficiency is advancing due to AI, the importance of heartfelt human connection is being reaffirmed. This category, full of 'cheerful energy,' was established to symbolize a milestone for our company, which has consistently valued 'human connections' and shaped our clients' aspirations over 20 years since its founding.
[Best Award] Okabe Work LLC (Vote share: 18.9%)

The 'deciding factors' chosen by the 300 general consumers and the Excellence Awards for each category are published on the official website.

Biz-Up Inc. Official Website: https://www.biz-up.biz/logocolumn/%e7%ac%ac17%e5%9b%9e-%e3%83%ad%e3%82%b4%e3%83%9e%e3%83%bc%e3%82%af%e3%82%aa%e3%83%96%e3%82%b6%e3%82%a4%e3%83%a4%e3%83%bc%e7%b5%90%e6%9e%9c%e7%99%ba%e8%a1%a8%ef%bc%81%e4%bb%8a%e5%b9%b4%e3%82%92.html

■ The Sentiment Behind the 'Logo Mark of the Year' and the Future of Biz-Up

The works selected for the 'Logo Mark of the Year' are logos that deeply match the categories (themes) set this year, along with the designers who brought out their appeal.

Logo marks condense the passionate aspirations and corporate identities of many business owners and are inherently not meant to be ranked. We believe that every client's logo mark holds unique and irreplaceable value.

In its 17th year, we have once again gathered wonderful logos reflecting the social climate, and we ourselves have gained many insights and inspiration. Biz-Up Inc. will continue to aim to be a company supported by many clients, and above all, we will remain a presence that wholeheartedly supports everyone's challenges. In 2026, we will continue to energize Japan and the world together with you through the power of logo design.

■ Contact for Inquiries (Media Relations)

Our company accepts interview requests from media representatives at any time. Please feel free to contact us.

Contact Person: Misaki Inoue, Marketing
Phone: 03-5738-8265
Email: info@biz-up.biz

■ Company Overview

Company Name: Biz-Up Inc.
Established: September 26, 2006
Representative: Masanobu Tsukui, President and Representative Director
Location: ART-1 Building 2F, 1-21-7 Hatagaya, Shibuya-ku, Tokyo 151-0072
Business: Logo-mark specialized design services, other design services
URL: https://www.biz-up.biz/