Paldia Inc. Conducts '2026 Consumer Awareness and Behavior Survey on Campaigns'

Paldia Inc. (Headquarters: Chuo-ku, Tokyo; President: Yusuke Okawa), a company specializing in promotional campaigns, has conducted an internet survey of 1,343 men and women aged 10 to 70 to clarify consumer awareness and actual behavior regarding campaigns. Based on these results, the company has compiled the '2026 Consumer Awareness and Behavior Survey Report on Campaigns,' which highlights key data points for campaign planning, including participation history, reasons for entry, reasons for following or blocking corporate accounts, and preferred prizes. In recent years, campaign methods have diversified, including web, SNS, and LINE entries, making the design of consumer touchpoints and participation flows increasingly critical. However, factors such as ease of entry, prize attractiveness, expectations of winning, and frequency of contact with corporate accounts vary by age, gender, and media usage. This report quantitatively organizes consumer awareness and behavior to provide actionable points for campaign planning and operation. The survey covered participation in open and closed campaigns over the past year. Results showed that open campaigns are primarily driven by Web, X, and LINE, while closed campaigns focus on Web and LINE. Reasons for participation were dominated by 'ease of entry' and 'prize attractiveness,' while non-participation was often due to 'lack of awareness' or 'concerns about winning probability.' Furthermore, 'excessive notifications' was cited as a top reason for unfollowing corporate accounts, highlighting the importance of content delivery design for long-term relationship building. Regarding prizes, there is a strong demand for digital incentives such as PayPay points and Amazon gift cards.