[Thorough Analysis with 30,000 Latest Data Points] Seminar to Explain the Latest Strategies for In-store x SNS Campaigns to be Held

Paldia Co., Ltd. (https://www.paldia.co.jp/) will hold a free online seminar titled "Update Your Winning Patterns: Unraveling the Latest Strategies for In-store x SNS Campaigns with 30,000 Data Points" on Thursday, June 4th and Tuesday, June 9th, 2026. This seminar will explain the latest trends and key design points for achieving results in in-store x SNS campaigns, based on approximately 30,000 pieces of the latest implementation data from 2025, accumulated in "CAM-SAKU," Japan's largest campaign database.

In recent years, campaign measures have undergone significant changes. With the digitalization of application methods and the increasing use of SNS and LINE, the design for achieving results and "winning patterns" have also evolved. What is now required for promotional measures is not reliance on intuition and experience, but a reproducible strategic design based on data.

In this seminar, we will thoroughly analyze the implementation trends and successful cases of in-store campaigns and SNS campaigns based on 2025 campaign data. We will deliver practical hints that can be applied to planning and proposals starting tomorrow, from perspectives such as "Why do differences in results arise?", "How are the campaign measures we should choose now changing?", and "What are the common design points for successful campaigns?"

Click here to apply for the seminar

Seminar Overview

Seminar Title

Update Your Winning Patterns Unraveling the Latest Strategies for In-store x SNS Campaigns with 30,000 Data Points

Lecture Content

・Latest trends and implementation trends for each campaign type / application method ・Methods and examples that lead to results in in-store campaigns ・Usage trends and design points for SNS campaigns (Instagram / X / LINE)

Survey Overview

This seminar was created based on our unique survey below.

□ Survey Name: Survey on In-store and SNS Campaigns in 2025 □ Survey Region: Nationwide □ Survey Period: April 1, 2025 - March 31, 2026 □ Number of Target Campaigns: Approximately 30,000 □ Survey Method: Aggregated and analyzed based on registered data from "CAM-SAKU"

Event Details

Dates and Times

・Thursday, June 4, 2026 12:00-13:00 / 16:00-17:00 ・Tuesday, June 9, 2026 11:00-12:00 / 15:00-16:00

*All four sessions will cover the same content.

Format / Participation Fee

Online / Free

Application URL

https://paldia-webinar.v2.nex-pro.com/campaign/93351/apply?np_source=pr_times

How to Watch

Applicants will receive a URL for viewing. *Participation from companies in the same industry may be declined.

Seminar Questionnaire Response Benefits

① Seminar Projection Materials

This material, limited to questionnaire respondents, allows you to review the latest trends and "winning patterns" derived from the 2025 data explained in this seminar. You can use it directly for planning and proposals.

② Collection of Retailer-Hosted & Retailer-Tie-up Campaign Examples

This practical material summarizes the latest successful cases utilizing retail media. You can concretely understand "what measures actually lead to results" and immediately use it as an idea for planning and proposals.

Speaker Introduction

Yusuke Okawa, President and Representative Director, Paldia Co., Ltd.

Assumed the position of President and Representative Director of Paldia Co., Ltd. in April 2025. At Paldia Co., Ltd., which specializes in planning and proposing corporate promotional campaigns, he has been involved in a wide range of corporate promotions, including in-store campaigns conducted by manufacturers and retail chains, and campaign operations utilizing SNS.

What is the campaign database "CAM-SAKU"?

It is Japan's largest campaign database, independently operated by Paldia. It collects in-store and SNS campaigns across more than 30 industries, including manufacturers, distribution, food and beverage, and finance nationwide, supporting those struggling with campaign planning.

It goes beyond mere example searches, allowing cross-sectional confirmation of information such as application methods, media used, prizes, target products, and participation conditions. This can be utilized as a hint for understanding "what kind of campaigns are currently being implemented" and "what commonalities exist in measures that lead to results."

<Campaign Planning and Proposal Support by CAM-SAKU>

Latest Implementation Trends for In-store and SNS Campaigns

You can check the implementation status of various methods such as receipt applications, serial code applications, LINE applications, Instagram posts, and X follow & reposts. You can also understand measures that are increasing in the market and usage trends by industry.