A New Choice for Senior Dogs' Future: Natural Harvest Launches New Brand "Grand Harvest" for Senior Dogs

Thanks to advances in diet and veterinary medicine, the lifespans of dogs have greatly extended. However, there are still not enough options available for how to spend these longer senior years.

Since its founding 30 years ago, Natural Harvest (operated by Vanguard International Foods Inc.) has pursued what is truly necessary for dogs living in Japan.

And now, with the theme of "senior care for the future," we have launched the new brand "Grand Harvest."

Grand Harvest is not just about "age management" but is a brand dedicated to helping senior dogs live healthier, higher-quality lives, and enriching the time spent with their beloved companions.

The first product in this line, "Premier Krill for 7+ years old," not only contains ingredients that tend to be deficient in senior dogs but is also designed with "how to incorporate them" in mind, representing a new approach to senior dog supplements.

■ Not "after symptoms appear," but "from when changes begin"

A dog's age of 7 is equivalent to a human's 40s and beyond. It's a time when they may still seem energetic, but changes are gradually starting inside their bodies.

* Joint flexibility
* Skin and coat condition
* Energy to support daily activities

These fundamental aspects change gradually over time.

It is important to prepare "from around the time changes begin," rather than "after symptoms appear."

We believe this is crucial for future senior care.

■ Not just "adding" ingredients, but "how to incorporate them"

"Premier Krill for 7+ years old" is a supplement designed not only to include necessary ingredients for senior dogs but also with "how to incorporate them" in mind.

* Krill Oil: Lipids containing Omega-3 fatty acids (EPA/DHA) that support daily condition.
* MCT Oil: Lipids containing medium-chain fatty acids that are quickly utilized as energy.
* Reduced Coenzyme Q10: An ingredient that supports vigorous daily activity.
* Plasmalogen: An ingredient that accompanies an active daily life.
* Lutein/Zeaxanthin: Ingredients that support clear vision every day.

We didn't just combine these ingredients; we also focused on "how to incorporate them effortlessly every day."

For bodies that have aged, we believe that "continuing what is necessary effortlessly" is more important than "a lot at once."

To give shape to this philosophy, we adopted a unique matrix structure combining krill oil and MCT oil.

This is a new recipe design that considers not just "formulating" ingredients, but "how they can be incorporated."

By incorporating them gently and gradually, rather than all at once, we aim to support daily condition.

"Premier Krill for 7+ years old" supports the daily lives of senior dogs from both the "role of the ingredients themselves" and the "method of intake."

■ A brand that accompanies the "future" time

The senior period is by no means a time of "decline."

We believe it is a precious time to cherish the years accumulated so far even more.

Through "Premier Krill for 7+ years old," Grand Harvest proposes care that accompanies the future time with beloved dogs, and through product development and information dissemination that enriches life with senior dogs, we will support a "higher quality senior period."

■ A portion of sales donated to senior dog support

Grand Harvest wishes for calm and fulfilling times to visit senior dogs who live apart from their owners due to various circumstances.

As part of this initiative, a portion of the sales from the first product, "Premier Krill for 7+ years old," will be donated through the Animal Donation Public Interest Incorporated Association.

Grand Harvest values this cycle where daily care for one's own beloved dog connects to the time of senior dogs living elsewhere.

■ Product Overview

Product Name: Premier Krill for 7+ years old
Release Date: May 13, 2026 (Wednesday)
Price/Volume: 35 capsules ¥2,500 (excluding tax) / 180 capsules ¥11,000 (excluding tax)
Ingredients: Krill oil, MCT oil, Reduced Coenzyme Q10, Sea squirt extract (plasmalogen source), Rice bran wax, Glycerin fatty acid ester, Marigold pigment (lutein/zeaxanthin source), Lecithin (soy-derived)
Soft capsule: Gelatin (pork-derived), Vegetable glycerin

Grand Harvest Brand Page: https://natural-harvest.co.jp/grand_harvest

Premier Krill for 7+ years old Product Page: https://natural-harvest.co.jp/nh-product/70