Apparel Company Conducts "Magic Training" by Professional Magician, Aiming to Be a "Company That Makes People Smile"!

Mr.Shin x Value Planning Co., Ltd.

Value Planning Co., Ltd. (Headquarters: Chuo-ku, Kobe City, Hyogo Prefecture, Representative: Norio Imoto) conducted a total of 5 in-house training sessions for all employees from April to June 2026, with the aim of improving each employee's communication skills. The training featured professional magician "Mr.Shin," who is active in the Kansai region, as the instructor.

In this training, magic is positioned not merely as a performance, but as a "communication tool that makes people smile and brings people closer together." By actually experiencing and learning magic, employees engaged in a new human resource development initiative to learn the ability to convey information, observational skills, and the ability to create atmosphere.

Reason for Apparel Company Introducing "Magic Training"

In recent years, improving the quality of internal and external communication has become a crucial theme essential for organizational growth. For our company as well, further enhancing each employee's communication skills has been one of our important human resource development themes.

Amidst this, our company's representative met professional magician Mr.Shin and was deeply impressed by the idea that "magic is communication that makes people smile and connects people." This concept provided a new perspective for the human resource development we aim for.

Magic has the power to move people's hearts beyond words. By sharing surprise and smiles, the distance naturally shortens, and a warm connection is born among the people present. We thought that this "power to connect people" is the essence of communication.

Therefore, we planned and implemented a training program that incorporates magic as a communication tool, with Mr.Shin as the instructor. Through the process of employees actually experiencing and learning magic, we aimed to improve their interpersonal skills by fostering their conversational abilities and their capacity to read the atmosphere. It was an opportunity to learn the essence of interacting with people by experiencing the attitude of "wanting to entertain the other person" and "wanting them to smile," rather than just succeeding at magic itself.

Employees Perform Magic Taught by Mr.Shin!

Instructor Mr.Shin

Mr.Shin

Mr.Shin is a professional magician and entertainer based in the Kansai region.

He is active in magic bars and events in various locations, including Kitashinchi, Osaka, with his unique performance that fuses magic with over 200 types of impersonations.

In addition to numerous TV and radio appearances, he actively engages in social contribution activities through entertainment, such as school lectures and children's support charities.

● Official Website: https://mrshin.jp/

● Instagram: https://www.instagram.com/mrshin.magic/

Participant Comments

At first, I was skeptical, thinking, "How can magic be related to work?" but through the training, I realized the deep connection between magic and communication.

More important than technique are the way you speak, how you use your gaze, and carefully observing the other person's expressions and movements. I felt that all of these are indispensable elements when interacting with people in daily work and are connected to the essence of communication.

Furthermore, the magic served as a catalyst for natural conversations among employees, and it was a training session where I could truly feel that the "power to make people smile" is the essence of communication.

We are all excited about our first magic training session. We received individual instruction from Mr.Shin.

Future Outlook

Our company will continue to pursue initiatives that enhance the human and communication skills of each employee, aiming to build better relationships with our customers and create a more comfortable working environment.

Through human resource development that breaks free from conventional frameworks, we will challenge ourselves to create new value as a "company that makes people smile."

Value Planning Co., Ltd. Overview

Founded: June 9, 1994

Representative Director: Norio Imoto

Head Office Location: 6-1-5 Kamitsutsui-dori, Chuo-ku, Kobe City, 651-0061

Capital: 100 million yen

Business Activities: Manufacturing, wholesale, and retail of women's, men's, and children's clothing

HP: https://www.valueplanning.co.jp/

● Contact for Inquiries Regarding This Matter

Tel: 078-222-7074

Fax: 078-222-8177

E-mail: info@valueplanning.co.jp

● About "B-THREE," a Specialty Brand for Stretch Pants

With the concept of "Healthy & Beauty," we develop and offer pants that combine comfort and beauty, with the wish that "women remain youthful, beautiful, and healthy forever."

For our stretch pants, we use uniquely developed original materials. They stretch 360° in all directions – vertically, horizontally, and diagonally – realizing an unprecedented level of comfort. We pursue unique value and functionality without being bound by conventional ideas, and continue to deliver "authentic" inspiration and smiles to people around the world.

Our "Leg Beauty Research Institute" was established solely for the research and development of stretch pants. Unlike typical apparel companies that procure fabric and design, we develop from "a single thread."

The robot "Kusshin-chan," which performs 100,000 knee bends per day, verifies whether the finished pants will not develop knee sagging. Each pair of pants is assigned a "serial number," which is rare in the apparel industry, ensuring thorough quality control.

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● B-THREE Store List

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● B-THREE Official Online Store

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