Win luxurious gifts to make you want to go out with books! Featuring original goods from Okataoka collaboration!

Value Books Co., Ltd. (Ueda City, Nagano Prefecture, Representative Director: Nozomi Torii), which handles book buying and selling primarily online, will hold a "19th Anniversary Campaign" from Wednesday, July 1, 2026, to Friday, July 31, 2026, to commemorate its 19th anniversary. During the campaign period, if you use our buying service with "Sokufuri" selected, your appraisal value will increase by 10%. Furthermore, a total of 461 winners will receive original gifts by lottery.

Six Gifts for Book Lovers

The theme of the gifts is "making you want to go out with books." This time, we have collaborated with illustrator Okataoka to prepare six gifts that will make you want to take your books out with you, ranging from accommodation vouchers for book hotels to personally selected books by booksellers, Nagano specialty products, and original goods.

1 Hakone Bunkobako Accommodation Voucher worth \100,000 (1 winner)

Accommodation voucher for "Hakone Bunkobako," a book hotel located in Hakone, Kanagawa Prefecture. The hotel boasts approximately 12,000 books, including new and used books and foreign books, and all rooms are equipped with open-air hot spring baths. Spend a special time surrounded by books, as if living among them.

2 2 Personally Selected Books + Original Bookmark (10 winners)

Five booksellers from Nagano Prefecture—Hide Emae from Value Books, Yukie Ikegami from Hon to Cha NABO, Junko Ishigaki from mountain bookcase, Tomomi Iwai from Omokage book&craft, and Misato Onomura from Shoroku Alps—will select two books each based on the winner's reading questionnaire. An original bookmark featuring Okataoka's illustrations will be included.

3 Irodou Oyaki 7 Types + Original Bandana (50 winners)

A set of 7 assorted classic oyaki from "Irodou," a long-established oyaki shop with about 100 years of history, and an original bandana. Taste the local cuisine passed down in Nagano.

4 Yamato Kawa Coffee Shop Cafe au Lait Base + Book-Made Picnic Rug (100 winners)

A set of cafe au lait base and drip bags from Nagano City's "Yamato Kawa Coffee Shop," along with Value Books' original "Book-Made Picnic Rug." Perfect for reading time under a tree.

5 Organic T-shirt to Make Your Summer Outings Fun (100 winners)

An original T-shirt made from 100% organic cotton, printed with a newly drawn illustration by Okataoka. The design also features Value Books' mobile bookstore, "Book Bus."

6 Limited Edition Cover "Book-Made Notebook" + aso Clear Book Cover (200 winners)

"Book-Made Notebook," made from recycled paper from books that could not be purchased, will be delivered with a limited edition cover by Okataoka. It comes as a set with "aso's" clear book cover, which allows you to use your favorite book covers without hiding them.

Campaign Overview

Illustration/Okataoka

Campaign Name: Value Books 19th Anniversary Buying Campaign

Period: Wednesday, July 1, 2026 - Friday, July 31, 2026

Target: Those who use the buying service during the campaign period

Lottery Conditions: Select "Sokufuri" at the time of buying application, appraisal value of \2,000 or more

※ Application is limited to one per person.

※ Your chances of winning increase with every \2,000 increase in appraisal value.

Benefits: 10% appraisal value UP for selecting Sokufuri + Gifts for 461 winners by lottery

Winner Announcement: Approximately Thursday, August 20, 2026, winners will be notified by email

Gift Shipping: Scheduled for late August to early September 2026

Campaign Special Page

How to Participate

1. Select your desired gift on the buying application form and send your books.

2. After appraisal of your books, your appraisal amount will be transferred.

3. Winners will have their gifts delivered to their homes.

About Value Books Co., Ltd.

With the mission to "create an environment where people in Japan and around the world can freely read, learn, and enjoy books," Value Books engages in online book buying and selling as its main business, as well as operating physical stores "Hon to Cha NABO" and "Valuebooks lab.," a mobile bookstore "Book Bus," a donation project "Chari-bon," a book donation activity "Book Gift," and producing goods from recycled paper and publishing activities, fostering a better circulation of books. In October 2024, the company obtained B Corp certification.

Company Profile

Company Name: Value Books Co., Ltd.

President: Nozomi Torii

Head Office: 680-17 Uedawara, Ueda City, Nagano Prefecture, 386-1102

Capital: 9,000,000 yen

Established: July 6, 2007

Business Activities: Buying and selling of books, operation of physical stores "Hon to Cha NABO" and "Valuebooks lab.,"

donation projects, production and publishing business

Corporate Site: https://corporate.valuebooks.jp/company/