Popular Shabby Chic Design! New Launch of French Organic Cotton Swaddles & Reversible Bibs
Key facts
- Popular Shabby Chic Design! New Launch of French Organic Cotton Swaddles & Reversible Bibs
- Vacation Co. launches the 'chateau choux' series from French baby brand 'AtelierChoux'. The collection includes organic cotton swaddles, gift boxes, and bibs, currently available at a long-term pop-up store in Nihonbashi Mitsukoshi.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Vacation Co. launches the 'chateau choux' series from French baby brand 'AtelierChoux'. The collection includes organic cotton swaddles, gift boxes, and bibs, currently available at a long-term pop-up store in Nihonbashi Mitsukoshi.
- Citation
- Popular Shabby Chic Design! New Launch of French Organic Cotton Swaddles & Reversible Bibs (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Vacation Co. launches the 'chateau choux' series from French baby brand 'AtelierChoux'. The collection includes organic cotton swaddles, gift boxes, and bibs, currently available at a long-term pop-up store in Nihonbashi Mitsukoshi.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 18:50
- 🔍 Collected: June 11, 2026 at 10:06
- 🤖 AI Analyzed: June 11, 2026 at 10:12 (6 min after Collected)
Vacation Co. (Maebashi, Gunma; President: Hatsumi Matsubara), a retailer of stylish and sophisticated baby items, has announced the launch of the 'chateau choux' series from the French baby brand 'AtelierChoux,' for which it serves as an authorized distributor.
'AtelierChoux' is renowned for its swaddles made from GOTS-certified organic cotton, meeting strict international standards. The brand’s artistic designs, featuring humorous depictions of animals and French architecture, are highly regarded by celebrities around the world.
The newly released 'chateau choux' series includes:
- Swaddles: 100x100cm organic cotton, versatile as nursing capes or sunshades.
- Chateau Choux Box: Luxurious gift box.
- Reversible Bibs: Matching patterned bibs made of satin-weave organic cotton.
A long-term pop-up store is also currently being held on the 7th floor of the Nihonbashi Mitsukoshi Main Store, allowing customers to experience the French esprit in person.
- Material: 100% GOTS-certified organic cotton
- Country of Origin: France
'AtelierChoux' is renowned for its swaddles made from GOTS-certified organic cotton, meeting strict international standards. The brand’s artistic designs, featuring humorous depictions of animals and French architecture, are highly regarded by celebrities around the world.
The newly released 'chateau choux' series includes:
- Swaddles: 100x100cm organic cotton, versatile as nursing capes or sunshades.
- Chateau Choux Box: Luxurious gift box.
- Reversible Bibs: Matching patterned bibs made of satin-weave organic cotton.
A long-term pop-up store is also currently being held on the 7th floor of the Nihonbashi Mitsukoshi Main Store, allowing customers to experience the French esprit in person.
- Material: 100% GOTS-certified organic cotton
- Country of Origin: France
FAQ
AtelierChoux（アトリエシュウ）とはどのようなブランドですか？
フランス・パリ発のベビーブランドで、GOTS認証オーガニックコットンを使用したおくるみが代表的です。動物やフランスの建物を描いたアートのようなデザインが特徴です。
「chateau choux」シリーズにはどのような製品がありますか？
オーガニックコットン製のおくるみ、ギフトボックス、リバーシブル仕様のスタイがラインナップされています。
株式会社バケーションの日本橋三越本店でのイベントはいつまでですか？
2026年5月13日（水）から長期POPUPとして開催されています。
AtelierChouxのおくるみの用途は？
おくるみだけでなく、授乳ケープ、日よけ、夏場の冷房対策など幅広く使用できます。
製品の素材は安全ですか？
赤ちゃんのアレルギーや敏感肌にも優しい、GOTS（Global Organic Textile Standard）認証のオーガニックコットンを100%使用しています。