Happy Company Co., Ltd. (Headquarters: Yamanashi City, Yamanashi Prefecture), which plans, manufactures, and sells food products, will release "Seedless Maroyaka Hoshi Ume Maro" in new packaging that allows you to enjoy the AR content "Today's Plum Fortune."

Maroyaka Hoshi Ume Maro Mini Bag

"Seedless Maroyaka Hoshi Ume" is a product with aクセになる (kuseni naru - addictive) deliciousness that is slightly sweet and slightly sour. It is popular as a snack with tea in hotels and inns nationwide, and has been our best-selling product for 19 years since its launch.

Maroyaka Hoshi Ume

A New Experience of "Eating" x "Playing"! Enjoy a Photo Frame with Fortune-Telling via AR! We are now launching a product with an AR experience as new packaging that adds the fun of "playing" in addition to "eating." By scanning the package with a smartphone, you can enjoy "Today's Plum Fortune," which displays your daily fortune and lucky message. Furthermore, it is equipped with an original AR photo frame function that allows you to take pictures with your fortune results. You can take photos with cute effects and messages, providing an experience that makes you want to share it on social media. There are multiple fortune result patterns, such as "Super Sweet!" and "Super Sour!", so you can enjoy a different kind of excitement every day.

Maroyaka Hoshi Ume Maro Today's Plum Fortune

HAPPYCOMPANY's Official Dried Plum Character "Traveling Plum Cat Maro" is Born!

To commemorate the release of this product, the official dried plum character "Traveling Plum Cat Maro" has been created. Maro, a stray cat abandoned in a plum orchard, has experienced both the sour and the sweet, and is now a wandering cat traveling all over Japan.

He always carries dried plums in the drawstring bag on his back. He is a kind-hearted cat who gives dried plums to crying children, saying "Eat a plum." He will also appear on product packaging and in AR content, making the product more approachable and beloved!

Maroyaka Hoshi Ume Image Character "Maro"

We always provide products that bring happiness and excitement ♪

In recent years, food products have been expected to offer not only "deliciousness" but also "experiential value" and "fun." Our company developed this project with the desire to allow a wider range of customers to enjoy our popular products that have been loved for many years. This product can be enjoyed as a refreshment during work or housework breaks, as a companion for outings, or as a catalyst for communication. Happy Company Co., Ltd. will continue to challenge itself to create new value by fusing food products with digital experiences, based on the philosophy of "Making everyone involved in HAPPY, HAPPY."

Product Outline

[Maroyaka Hoshi Ume Maro Mini Bag]

Release Date: June 6, 2026

Contents: 23g

Price: 194 yen (tax included)

[Maroyaka Hoshi Ume Maro 45-Piece Box (Individually Packaged)]

Release Date: July 1, 2026

Contents: 45 pieces (1 piece: standard 3g)

Price: 972 yen (tax included)

[Maroyaka Hoshi Ume Maro Individually Packaged]

Release Date: July 1, 2026

Contents: Standard 3g

Price: 21 yen (tax included)

▼Click here to download the proposal for the Maroyaka Hoshi Ume Maro series▼

d184237-4-202465acd4e3e32de0356da6ffa171d7.pdf

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売