Promotion for "Additive-Free Snacks" Featuring Nozomi Tsuji Launched

North Colors Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Motohiko Taira), a company selling confectionery with a focus on additive-free and domestic ingredients in Sapporo, Hokkaido, will begin a promotion for its "Pure Domestic Series" featuring talent Nozomi Tsuji from late March 2026. (This initiative is implemented through "Skettt," an IP marketing comprehensive support service operated by Wunderbar Co., Ltd. [Headquarters: Shibuya-ku, Tokyo; Representative Director: Keito Nagao].)

This promotion aims to expand awareness of the "Pure Domestic Series," which has garnered support alongside the growing health-consciousness trend. It will be rolled out primarily in supermarkets and natural food stores nationwide, combining in-store promotions with online advertising. The product series is also a popular topic on X.

The campaign is scheduled to run from late March to late June 2026, strengthening its appeal to health-conscious consumer segments, particularly households raising children.

◎ Awareness of Food Additives Rising Yearly; "Safety and Domestic" Preference Expanding

Since the pandemic, consumer consciousness regarding food additives has become severe. Previously, vague anxiety—the feeling that "it seems somehow bad for the body"—was mainstream. Now, as a result of increased awareness that "I must protect my own body," reducing additives has shifted into an "active choice" for maintaining immunity and reducing future health risks.

According to a survey conducted by the Japanese Consumers' Co-operative Union, 50.5% of consumers responded that they "avoid products containing unnecessary additives" when shopping.

Additionally, according to the Ministry of Internal Affairs and Communications' Family Income and Expenditure Survey, the health-conscious food market is expanding at an average annual rate of approximately 5–6%, and consumers who prioritize keywords such as "additive-free" and "domestic ingredients" are on an upward trend.

The product series gathering support as a solution meeting these needs is North Colors' Pure Domestic Series.

◎ Appointment of Nozomi Tsuji, Who Has Overwhelming Recognition Among Parents

In order to expand awareness of the "Pure Domestic Series," North Colors is implementing a promotion featuring talent Nozomi Tsuji. The promotion period is from late March to late June 2026. We asked Ms. Tsuji to personally select her five favorite products and provide comments. (Figure, bottom right) The Pure Domestic Series has earned support from child-rearing households and health-conscious groups as an additive-free confectionery series using only domestic ingredients, and every day we receive comments from consumers such as, "I can let my children eat this with peace of mind," and "The ingredients are simple and trustworthy."

◎ What is the Pure Domestic Series?

The Pure Domestic Series is a confectionery brand developed by North Colors that is committed to using 100% domestic ingredients.

We keep raw materials as simple as possible and develop products with a policy of "using domestic materials" and "not using food additives."

Currently, we offer multiple products such as potato chips, karinto, and rice crackers, which are sold primarily in supermarkets and natural food stores nationwide.

Contact Information (Company Profile)

North Colors Co., Ltd.

Contact: Ryuichiro Fujisaki

e-mail: fujisaki@norh-colors.com

Address: 448-9, Hachiken 9-jo Nishi 10-chome, Nishi-ku, Sapporo, Hokkaido

Official Website: https://northcolors.com/

Official Online Shop: https://northcolors-online.com/

X Username: North Colors [Official] @North_Colors