NONVERBAL Enters 'Integrated Design' Field, Elevating Branding into an Asset Through Merger with KASASAGI

NONVERBAL, Inc. (Headquarters: Honmachi, Chuo-ku, Osaka; CEO: Takanori Fuji) has implemented an integration with KASASAGI Inc., a specialist in spatial design and construction as a form of craft architecture. By integrating the 'Brand Management™' philosophy that NONVERBAL has advocated and practiced for 15 years into the spatial design from the initial stage, we will expand into a new branding domain called 'Legacy Branding'. ▍About NONVERBAL, Inc. Our business is branding design that extracts the essential value of any entity, structures it, enhances its existence value through comprehensive experience design, and promotes cognitive formation. The 'Brand Management™' advocated by our representative is an approach where the subject's philosophy and values are systematized throughout the organization, and all activities are connected in a single context, accumulating as intangible assets. Since our founding, we have accumulated a track record of being involved in over 10,000 branding projects for startups to large corporations. Company Name: NONVERBAL, Inc. Headquarters: 3F, 3-1-10 Honmachi, Chuo-ku, Osaka Representative: Takanori Fuji, CEO ▍Background of Integration with KASASAGI NONVERBAL's long-pursued 'Brand Management™' has made it possible to achieve consistent brand building, from brand core design such as MVV to brand worldview design and experience design like visual identity. However, within experience design, 'space' is what gives the most fundamental and powerful impression. Space physically embodies the subject's philosophy from the initial stage and brings a deep experience to everyone involved. To fully leverage this potential, it is essential for the branding strategy to be integrated from the architectural design stage. The high expertise in space design and construction using craftsmanship possessed by KASASAGI, and the 'Brand Management™' practiced by NONVERBAL, through the integration of our mutual philosophies, have made it possible to realize 'Integrated Design' from initial conception to completion. ▍The New Field of 'Legacy Branding' This is an approach that respects the value nurtured within the land, culture, and human activities, reinterprets and redefines it from a modern perspective, and reedits it as a space or brand. Then, it passes on this new form to the future and continues to refine it. This is 'Legacy Branding'. It aims to sublimate entities into beloved presences that transcend time through the integration of old good things and modern values. It's not just renovation, but a redefinition of essential value where cultural background and modernity align. ▍Examples of Collaboration and Realization NONVERBAL and KASASAGI have collaborated on multiple projects even before this integration. In these cases, by collaborating from the initial concept stage, we achieved a consistent experience design that spans space design/construction, branding, graphics, signage planning, WEB, and art direction. The numerous projects born from integrated thinking, rather than dividing fields while exerting each company's expertise, prove the power of 'Integrated Design'. ○ THE NOMU FUKUOKA (NOMU Co., Ltd.) For a client that is a tile maker with over 100 years of history, we opened a new low-temperature bathing facility that uses the radiant heat of tile material to regulate mind and body from the core body temperature. We provided comprehensive support from brand logo creation, web/reservation system construction, to space design and construction. ○ NEXT KŌGEI PROJECT (Kizahashi Public Interest Incorporated Foundation) This project develops an R&D business that reinterprets the essential value and techniques of traditional crafts from the perspectives of art and architecture, and an educational business to pass them on to the next generation. As a project to open up the future of traditional crafts, we were comprehensively in charge from project planning, launch, to design and operation. ○ OMIAGE BOX (Shochiku Co., Ltd.) A gift box project to deliver not 'things' but the unique aesthetic sense of Japan overseas. With themes of 'Good Omen', 'Chic', and 'Wabi-Sabi', we re-edited Japanese spirituality and handled everything from planning, design, production, to sales support. ▍Future Business Development Through this integration, NONVERBAL will promote business development in the following areas: New opening/brand launch support (hotels, commercial facilities, restaurants, etc.) From concept to opening, we will realize an integrated experience design of management philosophy in space, visual, and digital. Property development/urban renewal projects (for developers) We propose high-value-added development strategies and branding that fuse the history of the land with modern needs. Rebranding of existing businesses/legacy utilization (regional companies, cultural facilities, etc.) While inheriting the trust and assets built over many years, we will redefine new value from a modern perspective and pass it on to the next generation. Brand integration during office relocation/M&A integration By integrating organizational culture with visuals and space, we will establish a new organizational identity. ▍Message from the Representatives Takanori Fuji｜CEO, NONVERBAL, Inc. In 15 years of practical branding, NONVERBAL's 'Brand Management™' is based on the idea that 'everything starts with curiosity.' It's a mechanism where the subject's philosophy and values are systematized throughout the organization, and all activities connect in a single context to accumulate as intangible assets. With the integration with KASASAGI, by incorporating 'space'—the most primitive and powerful means of expression—into the design from the initial stage, it becomes possible to create a design where the thoughts, values, and brand worldview of any subject resonate naturally and deeply in the hearts and minds of everyone involved. We want to continue delivering the essential value of regions and companies to the world by creating brands that respect history and can be handed over to the future. This desire is now stronger and more achievable. Ryuji Tsukahara｜CEO, KASASAGI Inc. KASASAGI has been working to shed new light on 'crafts' in Japan, a presence whose value has become less visible in the flow of time, and to sublimate it into a form that fits modern society. On the other hand, I recognize NONVERBAL as a company that has carefully identified the intrinsic value in regions and companies, arranged it into a form that can be communicated internally and externally, and expressed it as a brand. Although our approaches are in different fields, I feel that we are fundamentally in common in that we 'discover the value that is already there (legacy) and spin it into the present and future'. With this integration, I believe we have established a system that can deliver more essential value to society by overlapping the philosophies and methods that each of us has cultivated. --------- NONVERBAL, Inc. 3F, 3-1-10 Honmachi, Chuo-ku, Osaka PR: Muraoka, Toi Tel: 06-7166-3864 Email: thankyou@nonverbal.co.jp Web: www.nonverbal.co.jp