[Supervised by Active Nurse Model Misako Aoki!] For You Working in Harsh Environments. Introducing New Functional and Heart-Fluttering Nurse Wear!
Key facts
- [Supervised by Active Nurse Model Misako Aoki!] For You Working in Harsh Environments. Introducing New Functional and Heart-Fluttering Nurse Wear!
- Nissen Co., Ltd. will begin accepting pre-orders on June 12, 2026, for new nurse wear from its brand 'Nursereine,' a collaboration with active nurse and Lolita model Misako Aoki. This wear balances essential functionality for medical settings with Aoki's 'adult classical' aesthetic, aiming to maintain the mental health and boost the motivation of working nurses. The products feature a 'hidden Lolita' design and prioritize 'ease of wear,' and will be unveiled at the 'NURSE MATSURI 2026' event on July 8, 2026.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Nissen Co., Ltd. will begin accepting pre-orders on June 12, 2026, for new nurse wear from its brand 'Nursereine,' a collaboration with active nurse and Lolita model Misako Aoki. This wear balances essential functionality for medical settings with Aoki's 'adult classical' aesthetic, aiming to maintain the mental health and boost the motivation of working nurses. The products feature a 'hidden Lolita' design and prioritize 'ease of wear,' and will be unveiled at the 'NURSE MATSURI 2026' event on July 8, 2026.
- Citation
- [Supervised by Active Nurse Model Misako Aoki!] For You Working in Harsh Environments. Introducing New Functional and Heart-Fluttering Nurse Wear! (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Nissen Co., Ltd. will begin accepting pre-orders on June 12, 2026, for new nurse wear from its brand 'Nursereine,' a collaboration with active nurse and Lolita model Misako Aoki. This wear balances essential functionality for medical settings with Aoki's 'adult classical' aesthetic, aiming to maintain the mental health and boost the motivation of working nurses. The products feature a 'hidden Lolita' design and prioritize 'ease of wear,' and will be unveiled at the 'NURSE MATSURI 2026' event on July 8, 2026.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 18:00
- 🔍 Collected: June 12, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (7h 31m after Collected)
Nissen Co., Ltd. (Headquarters: Minami-ku, Kyoto; President and CEO: Jun Habuchi) announces the start of pre-orders on June 12, 2026, for new nurse wear from its "Nursereine" brand, a collaboration with Misako Aoki, who is both an active nurse and a successful Lolita model. This product line is designed for healthcare professionals who love cute clothes but don't want to stand out at work, achieving a perfect balance between the essential functionality required in medical settings and the "adult classical" cuteness that embodies Misako Aoki's worldview.
Misako Aoki x Nursereine
Development Story
~ "Cute" is a Charm to Fight Through Harsh Environments ~
The current nurse wear market is polarized between "affordable but plain work clothes" and "high-design but expensive brand wear." Amidst this, the driving force behind the project was Misako Aoki's belief that "wearing cute nurse uniforms helps maintain nurses' mental health and provides positive energy to patients." In the demanding environment of facing life and death, the wear is not just a uniform but a crucial element supporting motivation. With the desire to deliver positive energy to those working on the front lines, we have repeatedly refined our approach to propose nurse wear that strikes an exquisite balance between functional beauty and heartwarming charm.
Supervisor Profile (Misako Aoki)
Misako Aoki
Lolita model and active nurse. While active domestically and internationally as a top model leading Japan's Lolita fashion scene, she continues to work as a nurse in home care settings. Leveraging her own experiences, she has been involved in the development of numerous products that combine "functionality" in medical settings with the "cuteness" that appeals to women's hearts. Her ability to transform "kawaii" into strength and live authentically garners support from many women.
Product Features
1. "Hidden Lolita" Design that Blends into the Workplace
While maintaining the essential cleanliness for medical environments, it adds secret touches of cuteness that only the wearer can enjoy, such as original patterns (like teddy bears) on the back lining and folded cuffs, and subtle ribbon motifs. It serves as a "charm" to gently soothe the hearts of nurses working hard in demanding environments.
2. Supervised by an Active Nurse. Uncompromising "Ease of Wear"
Based on Misako Aoki's real-world experience working in nursing, she thoroughly supervised aspects like "ease of putting on and taking off," "optimal pocket placement," and "stretchability for easy movement." Equipped with tough functionalities such as stain-resistant processing and compatibility with industrial washing, it is practical and meets the highest standards for workwear.
Product Overview
https://www.nissen.co.jp/item/CIH0426C0018
Misako Aoki x Nursereine Front Fastener Scrub Top
Product Number: CIH0426C0018
Sizes: 8 sizes (S, M, L, LL, 3L, 4L, 5L, 6L)
Colors: 3 colors (Navy, Charcoal Gray,
Dusty Pink)
Base Price: ¥4,939 - ¥5,489 (tax included)
*Base price is the price at the start of sales.
Product Page Here
Event Announcement
We will be exhibiting at "NURSE MATSURI 2026" held at Tokyo Big Sight on July 8, 2026 (Wednesday). Misako Aoki will appear at the opening of the "Nurse Decoration 2026" white coat fashion show wearing the collaborative product with our company!
Please look forward to her glamorous and cute runway appearance.
Furthermore, on the same day, Misako Aoki will be at the Nissen Nursereine booth to introduce this collaborative product. We have prepared a special gift for purchases made to commemorate the launch, so please stop by!
We look forward to your visit.
【Event Overview】
Misako Aoki x Nissen Nursereine Collaboration
"Secretly Heart-Fluttering White Coat" Unveiling Fashion Show
Date & Time: July 8 (Wed) 15:30 - 16:30
Location: Tokyo Big Sight West Exhibition Hall
Participation Fee: Free admission (advance registration required)
Advance Registration Form: https://nurse-matsuri.com/form2026
Target Audience: Nursing students, nurses, and individuals interested in medical and nursing care.
▼ Misako Aoki x Nursereine Special Page Here:
https://www.nissen.co.jp/s/medical-uniforms/NS26SU101/
Company Profile
Company Name: Nissen Co., Ltd.
Headquarters Address: 26 Nishikujo-inmachi, Minami-ku, Kyoto 601-8412
Representative: Jun Habuchi, President and CEO
Established: June 21, 2007
Business Activities: Internet and catalog mail order of apparel, primarily women's clothing, and interior雑貨.
● nissen,information site https://info.nissen.co.jp/
● nissen, online shop https://www.nissen.co.jp/
Misako Aoki x Nursereine
Development Story
~ "Cute" is a Charm to Fight Through Harsh Environments ~
The current nurse wear market is polarized between "affordable but plain work clothes" and "high-design but expensive brand wear." Amidst this, the driving force behind the project was Misako Aoki's belief that "wearing cute nurse uniforms helps maintain nurses' mental health and provides positive energy to patients." In the demanding environment of facing life and death, the wear is not just a uniform but a crucial element supporting motivation. With the desire to deliver positive energy to those working on the front lines, we have repeatedly refined our approach to propose nurse wear that strikes an exquisite balance between functional beauty and heartwarming charm.
Supervisor Profile (Misako Aoki)
Misako Aoki
Lolita model and active nurse. While active domestically and internationally as a top model leading Japan's Lolita fashion scene, she continues to work as a nurse in home care settings. Leveraging her own experiences, she has been involved in the development of numerous products that combine "functionality" in medical settings with the "cuteness" that appeals to women's hearts. Her ability to transform "kawaii" into strength and live authentically garners support from many women.
Product Features
1. "Hidden Lolita" Design that Blends into the Workplace
While maintaining the essential cleanliness for medical environments, it adds secret touches of cuteness that only the wearer can enjoy, such as original patterns (like teddy bears) on the back lining and folded cuffs, and subtle ribbon motifs. It serves as a "charm" to gently soothe the hearts of nurses working hard in demanding environments.
2. Supervised by an Active Nurse. Uncompromising "Ease of Wear"
Based on Misako Aoki's real-world experience working in nursing, she thoroughly supervised aspects like "ease of putting on and taking off," "optimal pocket placement," and "stretchability for easy movement." Equipped with tough functionalities such as stain-resistant processing and compatibility with industrial washing, it is practical and meets the highest standards for workwear.
Product Overview
https://www.nissen.co.jp/item/CIH0426C0018
Misako Aoki x Nursereine Front Fastener Scrub Top
Product Number: CIH0426C0018
Sizes: 8 sizes (S, M, L, LL, 3L, 4L, 5L, 6L)
Colors: 3 colors (Navy, Charcoal Gray,
Dusty Pink)
Base Price: ¥4,939 - ¥5,489 (tax included)
*Base price is the price at the start of sales.
Product Page Here
Event Announcement
We will be exhibiting at "NURSE MATSURI 2026" held at Tokyo Big Sight on July 8, 2026 (Wednesday). Misako Aoki will appear at the opening of the "Nurse Decoration 2026" white coat fashion show wearing the collaborative product with our company!
Please look forward to her glamorous and cute runway appearance.
Furthermore, on the same day, Misako Aoki will be at the Nissen Nursereine booth to introduce this collaborative product. We have prepared a special gift for purchases made to commemorate the launch, so please stop by!
We look forward to your visit.
【Event Overview】
Misako Aoki x Nissen Nursereine Collaboration
"Secretly Heart-Fluttering White Coat" Unveiling Fashion Show
Date & Time: July 8 (Wed) 15:30 - 16:30
Location: Tokyo Big Sight West Exhibition Hall
Participation Fee: Free admission (advance registration required)
Advance Registration Form: https://nurse-matsuri.com/form2026
Target Audience: Nursing students, nurses, and individuals interested in medical and nursing care.
▼ Misako Aoki x Nursereine Special Page Here:
https://www.nissen.co.jp/s/medical-uniforms/NS26SU101/
Company Profile
Company Name: Nissen Co., Ltd.
Headquarters Address: 26 Nishikujo-inmachi, Minami-ku, Kyoto 601-8412
Representative: Jun Habuchi, President and CEO
Established: June 21, 2007
Business Activities: Internet and catalog mail order of apparel, primarily women's clothing, and interior雑貨.
● nissen,information site https://info.nissen.co.jp/
● nissen, online shop https://www.nissen.co.jp/
FAQ
Who is this nurse wear suitable for?
It is ideal for healthcare and care workers, especially nurses, who love cute clothes but don't want to stand out at work.
What specific aspects did Misako Aoki focus on during her supervision?
Based on her experience as an active nurse, she focused on pursuing 'ease of wear' that is truly needed in the field, such as ease of putting on/taking off, pocket placement, and stretchability.
What specifically is the 'hidden Lolita' design feature?
It includes secret cute details that only the wearer can enjoy, such as original patterns (e.g., teddy bears) on the back lining and subtle ribbon motifs on the cuffs.
Where can this nurse wear be purchased?
Pre-orders begin on June 12, 2026, and it will be available for purchase on Nissen's online shop and other channels. It will also be showcased at the 'NURSE MATSURI 2026' event.
What is the purpose of this collaboration?
The aim is to deliver positive energy by maintaining the mental health and boosting the motivation of healthcare professionals working in demanding environments.