Nissen's Official Characters 'Shirota-san and Resamaru' Appear as 'Puffy Stickers' Trending on SNS!

## Overview
Nissen Co., Ltd. (HQ: Minami-ku, Kyoto; President: Jun Habuchi) will begin selling original 'puffy stickers' featuring its official characters, Shirota-san and Resamaru, starting May 20, 2026, on 'Nissen Day' (the 20th of every month).

This product was planned in response to the 'puffy sticker' boom currently reigniting on social media, targeting the 20-something 'Heisei girl' generation and mothers with young children. This marks Nissen's first attempt at sticker production, featuring two meticulously crafted designs: the 'Kyoto version' and the 'Sweets version'.

## Background
Driven by the idea that making these popular, cute puffy stickers featuring Shirota-san and Resamaru would be absolutely adorable, the company has already shared the behind-the-scenes production process on its official X (formerly Twitter) account, receiving significant positive feedback. However, this was actually the company's first time creating stickers. Initially exploring in the dark, the team interviewed internal staff from the 'Heisei girl' generation. Through repeated trial and error, asking what elements would make them feel that old excitement, they pursued 'cuteness' in every detail, resulting in a product packed with Nissen's commitment.

## Product Features

### 1. Capturing the Heisei Generation's Hearts: 'Puffy' Texture and Sparkling Glitter
Nissen pursued a quality that makes the 'Heisei girl' generation who collected stickers in the past and moms with children aged 3-10 feel instinctively excited and nostalgic. They paid strict attention to the 3D, pleasant tactile thickness and the balance of the sparkling glitter.

### 2. Adorable Down to the Details: Designs That Celebrate the Characters' World
Beyond the stickers themselves, the sticker backing and back covers were designed with care. The back covers feature introductions for Shirota-san and Resamaru, allowing customers to fully enjoy the characters' worldview before and after using the stickers.

### 3. Kyoto x Sweets: Two Original Designs
In addition to the classic, sweet 'Sweets version', the 'Kyoto version' was added at the final stage of planning due to a strong desire to convey Nissen's Kyoto origins. These two distinct designs offer the joy of choice based on one's mood.

## Product Summary
- Product Name: 'Shirota-san and Resamaru' Puffy Stickers
- Product Number: COW0126C0001
- Designs: 2 types (Kyoto version, Sweets version)
- Price: 650 JPY (tax included)
- Product Page: https://www.nissen.co.jp/item/COW0126C0001