[Research Release] 'Content of Reviews' is the Top Factor for 70% of Consumers Choosing Stores on Google Maps: Ranking of Items Checked and Priorities for MEO

Knowledge Holdings conducted a survey on 'items checked when choosing a store on Google Maps' targeting 303 men and women aged 20s to 50s nationwide.

The results show that 'review content' is the most frequently checked information, cited by approximately 70% of respondents. This exceeded the second most checked item, 'rating (star count)' at 49.8%, by about 20 points, revealing that consumers prioritize 'what is written' in reviews.

[Research Highlights] - 'Review content' is the most checked item when choosing a store on Google Maps (70.0%). - Tied for third place are 'number of reviews' and 'photos' at 41.3% each. - Consumers who check 'crowd status' and 'latest posts' are significantly more strict about ratings. - 72.7% of users who check 'latest posts' set a 4.0-star rating as the minimum baseline for visiting.

[Research Background] Google Maps has become the most critical channel for attracting customers to physical stores. This survey aims to quantify what consumers actually look at when deciding to visit a store and clarify the priorities for MEO strategies.