Key facts
- What are the Key Points for Choosing a Broker to Sell Un-rebuildable Properties? [Survey Results Announcement]
- Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
- Source: PR Times
- Date: May 10, 2026
Direct answer
Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
- Citation
- What are the Key Points for Choosing a Broker to Sell Un-rebuildable Properties? [Survey Results Announcement] (May 10, 2026), PR Times
- Source
- PR Times
- Date
- May 10, 2026
Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
📋 Article Processing Timeline
- 📰 Published: May 10, 2026 at 18:00
- 🔍 Collected: May 10, 2026 at 09:31
- 🤖 AI Analyzed: May 10, 2026 at 09:34 (2 min after Collected)
Survey on Key Points for Choosing a Broker to Sell Un-rebuildable Properties
While un-rebuildable properties can be purchased cheaply, they are extremely difficult to sell as they cannot be rebuilt. Specialized know-how and unique sales channels are essential, but information on "how to identify a reliable broker based on what criteria" is scarce, leaving many struggling with broker selection.
Therefore, Dream Planning Co., Ltd. (Naka-ku, Yokohama City, Kanagawa Prefecture / Representative Director: Tatsuhito Takahashi), which operates the real estate problem-solving website Fudosan Kaitori Center, conducted a survey targeting individuals interested in real estate (289 valid responses) on "key points for choosing a broker to sell un-rebuildable properties."
[Request for Citation and Reproduction of Data]
When using the survey results and images from this release, please include a link to the Fudosan Kaitori Center's URL (https://dream-plan.com/fudosan/saikenfuka-agent-selection-survey/) where the survey results are published.
No permission from our company is required for publication.
Un-rebuildable Property Survey: Respondent Demographics (289 valid responses)
■ Gender Composition
Men: 179 people (approx. 62%) Women: 110 people (approx. 38%)
■ Age Group Composition
20s: 52 people (18.0%) 30s: 97 people (33.6%) 40s: 81 people (28.0%) 50s: 45 people (15.6%)
60s: 14 people (4.8%) 70s and over: 0 people (0%)
■ Survey Period
2025.7.28-2026.2.1
Please indicate the important points when choosing a broker to sell un-rebuildable properties (multiple selections allowed)
Please indicate the important points when choosing a broker to sell un-rebuildable properties (multiple selections allowed)
1st Place: Clearly explaining the basis of the appraisal price 121/289 41.9%
2nd Place: High appraisal price 112/289 38.8%
2nd Place: Agent is sincere 112/289 38.8%
4th Place: Well-prepared appraisal report 78/289 27.0%
5th Place: Agent's advice is accurate 73/289 25.3%
6th Place: Can handle both brokerage and direct purchase 63/289 21.8%
7th Place: Specialized in un-rebuildable properties 47/289 16.3%
8th Place: Agent is easy to talk to 46/289 15.9%
9th Place: Offers direct purchase, not just brokerage 31/289 10.7%
10th Place: Company is long-established 9/289 3.1%
11th Place: Offers brokerage, not just direct purchase 8/289 2.8%
12th Place: Company is new 3/289 1.0%
Total responses: 703 Number of respondents: 289
The survey results show that for selling un-rebuildable properties, there is a strong demand for "price transparency" and "satisfaction with the appraisal" from real estate companies.
"Clearly explaining the basis of the appraisal price" came in 1st place with 41.9%, and "high appraisal price" came in 2nd place with 38.8%, with these two points being overwhelmingly prioritized.
This is believed to reflect the high concern of respondents regarding the lack of a general market standard and the inherent opaqueness of un-rebuildable properties, leading to anxiety about being "unfairly bought out and losing money," and a desire for objective backing from a professional perspective on whether the presented amount is truly appropriate.
Next, we will introduce comments from those who chose the 1st to 5th places.
1st Place: Clearly explaining the basis of the appraisal price 121/289 41.9%
"Clearly explaining the basis of the appraisal price" took 1st place, showing anxiety about pricing, which tends to be a black box especially for special properties.
Many comments also expressed sentiments like "more important than a high appraisal is why that appraisal amount is given" and "a sincere agent who thoroughly explains the basis," indicating that logical and convincing explanations from a professional are sought more than just a high monetary figure.
★ ★
"More than a high appraisal, sincerity in explaining why that appraisal amount is given in a convincing way, and specialized knowledge are most important. Also, a broker who can offer direct purchase options, assuming that brokering might not sell, is very reassuring." (30s, Male)
"Price is important, but the most important thing is a sincere agent who thoroughly explains why that appraisal amount is given. Also, since it's a property where it's difficult to find a general buyer, it's reassuring to have the option for the broker themselves to purchase it in the end, not just through brokerage." (30s, Male)
FAQ
What are the key facts in this article?
Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
What is the direct answer?
Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000114.000118875.html | May 10, 2026
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